MediaPost Weekend Editions for May 2023
MediaPost Weekend - Saturday, May 27, 2023
Omnicom's Wren Likens AI To 'War,' Discloses Betas With Microsoft, Google, Others
Are Holding Companies Facing An 'Innovator's Dilemma' Threat From AI?
Microsoft Calls For New Agency To Oversee And License AI
'Succession,' Season 4, Episode 9: The Fall Of Roman
Ford, Tesla Announce Historic Agreement
BMWs To Integrate TiVo Video Media Platform
CBS Wins Linear Prime-Time 2022-2023 TV Season, HUTs Down 9%
White House Task Force To Study Social Media's Effect On Teens
Keeping Cross-Platform Measurement Flexible for Users
Late-Night Stars Of Yesteryear: Where Are They Now?
Biden Taps Telecom Lawyer Gomez For FCC
'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'
Parents Can Sue YouTube Over Children's Privacy, FTC Says
Meta Fined $1.3B For Breaking EU Data Privacy Laws
64% Of Major Streaming In 2022 Was Scripted, Study Finds
The Top Joke On Earth Yesterday
MediaPost Weekend - Saturday, May 20, 2023
ABC Fall Prime-Time Goes Unscripted Due To Writers' Strike
WGA Strike Can't Stem Tide Of New, Returning Show Announcements
CW Adds More Unscripted TV: Not Abandoning 'Young Adult Content'
With Scripted Stars MIA, Upfronts Rely On Reality Stars, News Anchors
64% Of Major Streaming In 2022 Was Scripted, Study Finds
Disney Touts Audience Graph At Upfront, Asserts Programmatic Will Be This Year's Core
Fox Officials Vow Ample Original Fall Content, Despite Strike Challenges
Why Fox News' Upfront Ad Pitch Is 40% Full (Of It)
The CW Reveals Fall Schedule For First Upfront Under New Owner Nexstar
Looming Questions From The Upfronts
'Succession,' Season 4, Episode 8: No Brass On The Battle Field
Former Cadillac Exec Melody Lee Named Mercedes-Benz CMO
CVS CMO Says AI Will Have 'Profound' Impact On Agency Biz
Google To Disable 1% Of Third-Party Cookies In Chrome
Netflix Has 5M 'Basic With Ads' Users, But Still 'A Long Way To Go': Sarandos
AI-Generated News Sites More Than Double In Two Weeks
Publicis Groupe, IPG Big Winners In Pfizer Global Review
Bristol Myers Squibb Appoints IPG's Mediabrands As Its New U.S. Media AOR
IPG Shops MullenLowe, Carmichael Lynch Media Win Hi-Chew Account
YouTube To Bow Unskippable Ads, 'Pause Experiences'
Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad Platform
WBD's Max To Offer Interactive Ads, Exclusive Content Sponsorships
iSpot.TV To Measure Reach For YouTube, YouTube TV
The Virtual Elephant In The Room
Does Anyone Really Want 'Better' Audience Measurement?
MediaPost Weekend - Saturday, May 13, 2023
Mother's Day Spending To Top $274 Per Person
Horizon Breaks The Mother Of All Media Agency Campaigns, Literally
Gut LA, DoorDash Team To Help Kids Buy Mother's Day Flowers
NHL Salutes A Mother's Commitment To Players
Musk Confirms NBCU's Yaccarino To Succeed Him At Twitter
NBCU Names Marshall To Succeed Yaccarino As Interim Chairman Of Ad Group
NBCU: We're Ready To Transact Locally On Comscore, Innovid
YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment
Netflix's 'Mulligan' Is Hearty Stew Of Hardy Har Har
CNN's Trump Town Hall Earns 3.31M Viewers
Warner Bros. Discovery Adds 6 New Measurement 'Partners' Heading Into Upfront
Americans At Work Is Subject of Obama's Moving New Netflix Series
Google Remains Committed To Search Ads Powered By Generative AI
Congress Questions Data Brokers About Privacy
Twitter Was 'Censorship Proxy' For Government, Trump Tells Court
Havas Growth Slowed to 1.9% In Q1
Fox Cable Ad Sales Sink 6%, Takes $50M Loss From Dominion
Consumer Spending On Media Decelerates, Especially In The U.S.
Meta Exec Threatens To Halt News Content In Canada
What's Keeping CMOs Up At Night: It's The Economy, Stupid
With Subscriptions Growing, Peloton Preps New Brand Platform
Lawmakers Reintroduce Bill To Restrict Data Collection From Teens
When Upfronts Took No Prisoners
MediaPost Weekend - Saturday, May 6, 2023
Media Measurement Has A Big Problem: The Deprecation Of Big Data
A Convenient Truth
Nielsen Deploys 'Nielsen One' Content Alpha
IPG's Magna Signs Up For Comscore's Local TV Ratings Service
'Succession' Season 4, Episode 6: Living With The Undead
Hollywood Writers Now On Strike: Expect Picketers At Upfronts
Scripted Series Orders Fell 24% During Last 9 Months Of '22
Like Last Strike, Shows Will Seek Ways To Restart Without Writers
Dentsu's Rozen On What We're Not Seeing At The Newfronts (The Metaverse)
Sneak Preview: A NewFronts' Sneaker Review
YouTube Looks For More Brand Advertiser Respect This Upfront - It's On TV
NBC May Be Known For 'Must-See,' But Peacock Now Owns 'Must-Shop TV'
Conan To Samsung Ads Media Buyers: 'It's Free!'
Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images
FTC Seeks To Prohibit Facebook From Harnessing Minors' Data
Sam's Club Selects Arnold WW, Horizon Next As New Creative, Media Agencies
Senators Introduce Revised Teens Online Safety Bill
It Came From WikiLeaks + Hunter Biden's Laptop
ANA: 82% Of Members Now Have In-House Agencies
FTC Chair Warns Of Dangers Posed By AI, Calls For Timely Regulation
Be Like Nick