MAD Agency Daily Editions for July 2014
MAD Agency Daily - Thursday, July 17, 2014
Agency Throws Birthday Party For Tiny Hedgehog In Self-Promo Video
Outdoor Ad Tech Firm Targets Most Valuable Real Estate Of All: Madison Ave., Launches Agency To Compete With It
New Campaign Gives Out Free Condoms To Hobby Lobby Employees
For Most Consumers, Purchase Decisions Not Tied To Sustainability
Sesame Street's Letters Of The Day: A&G
Grace Blue Launches Creative Talent Search Unit
NEW! Phillips 66 Is Fiber For Your Engine
REVOLVING DOOR: Danny Gonzalez and David Suarez Join Goodby Silverstein & Partners As CDs
BIZ DEV: Lowe Campbell Ewald Wins UNICEF
The King And I
MAD Agency Daily - Wednesday, July 16, 2014
This Quiz Will Determine An Ad Agency's IQ
ABC Signs Interpublic For 'Reserved Programmatic' Trial, Adap.tv Becomes First 'Approved DSP'
Building Strong Consumer Ties Is Easier Said Than Done
Craig Ferguson Shows His Love For S'More Blizzards
Human Factors Are Deciding Factors, Not Big Data
WPP Expands African Holdings With EXP Acquisition
Integrated Online Strategies A Must For Engaging Consumers
The Rhythm of Soccer: Why World Cup Brands Need Music to Sell at Scale
NEW! Benjamin Moore Creates 400-Pound Wooden Yo-Yo
REVOLVING DOOR: Erwin Penland Beefs Up Creative Department
BIZ DEV: Mullen Named AOR For Ulta Beauty
MAD Agency Daily - Tuesday, July 15, 2014
Marketing Firm Dangles $250,000 Virgin Atlantic Space Flight As Recruitment Bait
Big Brands To Pose As Unsuspecting Advertisers To Nab Bot Fraud, Study Will Serve As Industry Benchmark
Sweet 'N Low Parent's Claim Could Double KSL Media's Outstanding Debt
Ad Veteran Launches Baltimore-Based Agency
Denny's Launches Spanish Facebook Page
Volvo To Use The Weather Channel's New 'Branded Backgrounds' App Technique
NEW! Derek Jeter Gets 'RE2PECT' From Baseball Fans And Rivals
REVOLVING DOOR: Pereira & O'Dell New York Hires Tennille Teague As Head Of Production
BIZ DEV: BARKER Acquires Brandwire, Adds Three New Clients To Roster
When You Get In This Taxi, Yugo Wherever The Driver Goes
MAD Agency Daily - Monday, July 14, 2014
Will Mainstream Agencies Ever Fully Adopt Performance Marketing?
Maxus Wins NBCU $175 Million Digital Assignment
Former Havas Biggies Reunite To Form Digital Media Holding Company, Epperson Named Chief
DigitasLBi Elevates de Greve To President Boston-Detroit
Are Beats by Dre, Kia World Cup Winners Or Losers?
Heineken Was "Liked" For Gay Pride Month
Johannes Leonardo Will Help New Client TTI Floor Care Sharpen Its Focus On North American Market
Inside Trading
NEW! Netflix Channels Old-School TV and Movie Plots In Latest TV Campaign
REVOLVING DOOR: GRP Media Taps Bob Porcaro As EVP, Managing Director
BIZ DEV: MSK Named AOR For QPS Employment Group
MAD Agency Daily - Friday, July 11, 2014
Ad Agency Wants You to Live Without Facebook For 99 Days
KPI Boutique Ad Agency Launches With Performance Model To Reduce Payment Term Worries
Maturity Matters
Mindshare Checks Wearable Tech Vitals With New Life+ Unit
Smut, Drugs, Yachts, And The Death Of The Middle Class: A Light Opera
Red Peak Sharpens Focus On Millennials Via New RPY Unit
Why Zarkana Is The One Cirque Show To See In Vegas
McCann Promotes Pablo Walker To CEO Of Its European Operation
Citing Growth, David&Goliath Restructures
NEW! Amish Man Is Latest Spokesperson For Firstbank
REVOLVING DOOR: Creative Changes At FCB
BIZ DEV: Subway Awards Proof+Grey Creative Work In Canadian Markets
MAD Agency Daily - Thursday, July 10, 2014
You Suck! And You Just Won Our Advertising Account!
Carroll Out As CEO Of TBWA
Nicholas Hahn Joins Rosetta Consulting Unit as Managing Partner
Tiffany's Kicks Off Global Media Agency Review
Digital Shop Essence Forms New Global Management Team
High School Students Join DigitasLBi Boston For Week-long Boot Camp
West Cary Group Taps MediaMath, Launches In-House Trading Desk
Levy Likens POG Talks To 'Train Wreck'
Staffing For Success: Could Less Be More?
NEW! Where Will LeBron Play? Minnesota Wants In
REVOLVING DOOR: Andrew Teagle Rejoins GSD&M As SVP, Director Of Strategy & Insights
BIZ DEV: Mashable Names Inception Digital As Australian Digital Media AOR
MAD Agency Daily - Wednesday, July 9, 2014
Ad Man Opens Haunted House Bed and Breakfast
Havas Launches Climate Change Group
McCann Promotes Bulchandani To President, McCann XBC
Publicis Groupe Scoops Up European Web Service Provider Proximedia
Brand Lessons From The World Cup
HackerAgency Tapped To Create Campaign For Re-Launched Ditech
The Fan Journey And The End Of Sponsorship
NEW! SKYY Vodka Debuts 'West Of Expected' Campaign
REVOLVING DOOR: JWT Atlanta Promotes Duo In Creative Department
BIZ DEV: Cactus Awarded Colorado Department Of Human Services Office Of Behavioral Health Work
MAD Agency Daily - Tuesday, July 8, 2014
With Help From World Cup, Dentsu Reports 4% Spending Bump For June
Chicago Ad Man Tells His Mad Men Stories
Agency Raps For New Amsterdam Vodka
Sorrell Sees Procurement Influence Ebbing
Gyro Forms U.S. Healthcare Unit; Hires Wendy Lurrie To Run It
Get Your Costumes Ready - Cow Appreciation Day Is Just Around The Corner
FCB Inferno Lands Apprenticeships Brief
NEW! Big Red Soda Launches Movie Tie-In With 'Transformers: Age Of Extinction'
REVOLVING DOOR: Digitas Health LifeBrands Taps Shwen Gwee As VP, Group Director Of Social Strategy
BIZ DEV: Chapman Cubine Adams + Hussey Adds Work For MADD
Land Rover Hands Content And Social Media Brief To The Brooklyn Brothers
It Was A Quiet Week In The Evil Empire
MAD Agency Daily - Monday, July 7, 2014
Privately Held Canadian Agency Cossette Is Up For Sale
IPG Puts Money Where Word-Of-Mouth Is, Uses Price To Measure Social
Federal Court Sides With Taco Bell Over Text Messaging
Greyhound Travels With Heavy Metal Band In New 'Tour' Campaign
160over90 Gives Atlantic 10 Conference A Design Makeover
Publicis Groupe Acquires Salterbaxter
Know When to Fold-In
NEW! Burger King Launches The Proud Whopper
Real-Time With GroupM's Ari Bluman
MAD Agency Daily - Thursday, July 3, 2014
This Content Marketing Agency Wants to Win A Pulitzer
Courtin Jumps To Relativity Media As Its First CMO; Will Launch New Marketing Services Unit At The Studio
Merkle Acquires RKG, Extends Further Into Digital
BFG 9000 Knocks 'Em Dead At GoDaddy, Wins AOR Chores
WPP's Kantar Gets 'Graphic,' Shifts From 'Big Data' To 'Data Storytelling'
NEW! Mr. Peanut Gives Free Peanuts To Those With Founding Father Names
REVOLVING DOOR: Doner London Hires Pair In Digital, Social Media Departments
BIZ DEV: Uncle Maddio's Pizza Joint Named Scout As First AOR
Mobile Surge To Boost Total U.S. Ad Spending 5% This Year
Time Out On Time Spent: Digital's Delta Is More Like Two Times TV's
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