MAD Agency Daily Editions for January 2023
MAD Agency Daily - Tuesday, Jan. 17, 2023
New Media Agency In The Works At IPG
Publicis Unveils 'Working With Cancer Pledge' At Davos
JetBlue Vacations Boxes Up Travel
Read My Lips: Hourglass' New Lipstick Wants To 'Unlock' Positive Change
GroupM Weeks From POV On Upfront Currency, Likely To Change This Year
Publicis Worldwide Names Sah As SVP
Media All Star: Michael Gullaksen
Marketing All Star: Carl Loredo
57 Years, 4 Months, 9 Days Later
MAD Agency Daily - Monday, Jan. 16, 2023
Golin Unveils DEI-Focused Night School; AAF Unveils Most Promising Multicultural Students
Apple Poised To Become Top 25 Ad Seller, Netflix On Its Heels?
Brightcove, Magnite Partner To Enhance Ad Monetization
Internet Would Be 'Disorganized Mess' Without Recommendations, Google Tells SCOTUS
M&C Saatchi London Beefs Up Senior Creative Lineup
FTC Reviews Sustainability Claims
Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal
Wehype Expands Influencer Marketing For Mobile Gaming
CTV Platforms Continue To Grow: Guess Who Some Of The Biggest Advertisers Are?
Unlocking The Potential Of ChatGPT: How This AI-Powered Tool Is Revolutionizing Content Creation And Analysis
Butter Or Not? Class-Action Cookie Suit Hinges On Question
TD Bank, Bruins, Extend Naming Rights Partnership Through 2045
MAD Agency Daily - Friday, Jan. 13, 2023
'Un-Holding Co.' Empower, Founded By A Woman, Sold To Another
Backbone Selects Mudry For Ecommerce Director
AdInMo Expands U.S. Presence, Dabhelia To Lead Global Strategy
Tinuiti Named Digital Marketing AOR For Five Unilever Wellness Brands
Why Zero-Party Is The Future Of Digital Media Buying
Media All Star: Delphine Fabre-Hernoux
Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
Dentsu Names Stucchi Media CEO For EMEA
Ogilvy Company Publishes Second Issue Of 'EXP.' Magazine
New Owners Bring Decades Of Industry Experience To Empower's Next Chapter
McCormick Consolidates Global Media At Dentsu X
Barkley Wins AOR Duties For Golf Cart Brand E-Z-Go
MAD Agency Daily - Thursday, Jan. 12, 2023
Lucozade Sport To Consumers: 'It's On.'
Dietz & Watson Bird Dogs The Philadelphia Eagles
GroupM's Christian Juhl Named 2023 Cannes Media Lions Jury President
Havas Formula Promotes Reid, Cadena To CEOs
Yonder Media Adds 2 Planning Execs
Ad Industry Study Calls For JIC Approach To New Market Currencies
Amazon Refunding Advertisers On 25% 'Thursday Night Football' Audience Miss: Report
MMGY Global Taps Burnett, Mondelez Alum Flannery To Be Its First CMO
AI-Generated Mint Mobile Ad Declares The Company Is .....What?
MAD Agency Daily - Wednesday, Jan. 11, 2023
4A's, ANA To Collaborate On Pitch Process, Compensation Research
Virgin Voyages Invites 40- To-60-Year-Olds To Set Sail
Ecommerce Fashion Retailer Zalando Consolidates Media At iProspect
Protein Powder Orgain Pushes Stamina Message
Acadia's Jared Belsky On Why CRO Is The New White Space
Digital OOH Ad Spending Continues Rebound, Hits New Highs In 2022
Media All Star: Krystal Olivieri
Good And Bad News About Black Swans
Doe-Anderson Unveils New Leadership Team As Birnsteel Ascends To CEO
Yum: HD Wins Green Gobbler Account
MAD Agency Daily - Tuesday, Jan. 10, 2023
MediaPost Begins Publishing Special Awards Newsletters Daily
Dunleavy Returns To McCann For New NA Leadership Role
2022 Executive of the Year: Marc Pritchard
TelevisaUnivision Picks Romero As SVP, U.S. Digital Ad Sales
TaxSlayer Kicks Fear Of Filing In New Spots
ConnectRN's 'Unresignation' Campaign
Weather Data Will Have Historic Impact On Ads: IBM Watson Advertising CMO
Disjointed Industry Committee
Spotter, Havas Media Group Unveil New Partnership
Paid-Search Ad Spend Falls 18% On Average In December
MAD Agency Daily - Monday, Jan. 9, 2023
Ad Exchange OpenX Names Forrester VP, Marketing
AI And The Age of Artificial Creativity
Mirriad Ups Hernandez To Head Of Multicultural Marketplace
Brandience Serves Up Biggby Coffee As New AOR
Long-Time WPP Executive Jeremy Bullmore Dies At 93
OMD CES Panel: Prep For Explosion Of 'Walled Gardens,' Why It Will Be A Good Thing
Shatner Speaks Out For HearingLife
KFC Celebrates 'Me Time' With A Chicken Pot Pie
Inflation To Dramatically Influence Purchase Decisions In 2023, Survey Finds
MAD Agency Daily - Friday, Jan. 6, 2023
Lowering Growth Expectations, Empower Trims Staff By 15%
British Army Highlights Soldiers As Greatest Asset In 'Flood'
WPP Acquires Commerce, Transformation Specialist Fenom Digital
Unpacking Web3 Promises, Potential For Brands
Planet Fitness Debuts 'Big Fitness Energy' Push
Moore Acquires Merkle Response Management Group
Most Small Businesses Say TikTok Ads Drive Profits Within 6 Months
How J&J's Social Responsibility Agenda Translates To Media Decisions
Publicis Groupe Acquires Personalization Platform Yieldify
Long-Time Trade Journalist, Marketing Exec Tameka Kee Joins The ARF's CIMM
MAD Agency Daily - Thursday, Jan. 5, 2023
Tiffany Ad Covers The Front Of The Louvre
Wonderful Pistachios Gets 'Crackin' With Humpty Dumpty
Friedman Elevated To CEO At Goodway Group
Management Reorganization At Wray Ward
Twitter To Lift Ban On Political Advertising
Stagwell Unveils 'Specialty Media' Unit At CES
In A First, FDA Allows Retail Pharmacies To Dispense Abortion Pills
Giant Foods' Launches 'Find Your Local' Campaign
MAD Agency Daily - Wednesday, Jan. 4, 2023
Jon Bond, Other Adland Luminaries Form New Marketing Consultancy
BMW Puts NA Media, Creative Assignments Into Review
Angel Soft Introduces New Brand Identity, Animated Spot
Juul Labs Pays Iowa $5 Million To Settle Trade Charges, Revamps Ads
5 Retail Media Trends to Watch in 2023
Political Lift Research Could Be A Woke-Up Call For Many Brands, Especially Media Ones
Duopoly's Ad Dominance Continues To Erode: U.S. Share Slipped Below 50% In 2022
Chipotle Kicks Off 2023 With New Snapchat AR Experience
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