MAD Agency Daily Editions for January 2023
- MAD Agency Daily - Tuesday, Jan. 17, 2023
- New Media Agency In The Works At IPG
- Publicis Unveils 'Working With Cancer Pledge' At Davos
- JetBlue Vacations Boxes Up Travel
- Read My Lips: Hourglass' New Lipstick Wants To 'Unlock' Positive Change
- GroupM Weeks From POV On Upfront Currency, Likely To Change This Year
- Publicis Worldwide Names Sah As SVP
- Media All Star: Michael Gullaksen
- Marketing All Star: Carl Loredo
- 57 Years, 4 Months, 9 Days Later
- MAD Agency Daily - Monday, Jan. 16, 2023
- Golin Unveils DEI-Focused Night School; AAF Unveils Most Promising Multicultural Students
- Apple Poised To Become Top 25 Ad Seller, Netflix On Its Heels?
- Brightcove, Magnite Partner To Enhance Ad Monetization
- Internet Would Be 'Disorganized Mess' Without Recommendations, Google Tells SCOTUS
- M&C Saatchi London Beefs Up Senior Creative Lineup
- FTC Reviews Sustainability Claims
- Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal
- Wehype Expands Influencer Marketing For Mobile Gaming
- CTV Platforms Continue To Grow: Guess Who Some Of The Biggest Advertisers Are?
- Unlocking The Potential Of ChatGPT: How This AI-Powered Tool Is Revolutionizing Content Creation And Analysis
- Butter Or Not? Class-Action Cookie Suit Hinges On Question
- TD Bank, Bruins, Extend Naming Rights Partnership Through 2045
- MAD Agency Daily - Friday, Jan. 13, 2023
- 'Un-Holding Co.' Empower, Founded By A Woman, Sold To Another
- Backbone Selects Mudry For Ecommerce Director
- AdInMo Expands U.S. Presence, Dabhelia To Lead Global Strategy
- Tinuiti Named Digital Marketing AOR For Five Unilever Wellness Brands
- Why Zero-Party Is The Future Of Digital Media Buying
- Media All Star: Delphine Fabre-Hernoux
- Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
- Dentsu Names Stucchi Media CEO For EMEA
- Ogilvy Company Publishes Second Issue Of 'EXP.' Magazine
- New Owners Bring Decades Of Industry Experience To Empower's Next Chapter
- McCormick Consolidates Global Media At Dentsu X
- Barkley Wins AOR Duties For Golf Cart Brand E-Z-Go
- MAD Agency Daily - Thursday, Jan. 12, 2023
- Lucozade Sport To Consumers: 'It's On.'
- Dietz & Watson Bird Dogs The Philadelphia Eagles
- GroupM's Christian Juhl Named 2023 Cannes Media Lions Jury President
- Havas Formula Promotes Reid, Cadena To CEOs
- Yonder Media Adds 2 Planning Execs
- Ad Industry Study Calls For JIC Approach To New Market Currencies
- Amazon Refunding Advertisers On 25% 'Thursday Night Football' Audience Miss: Report
- MMGY Global Taps Burnett, Mondelez Alum Flannery To Be Its First CMO
- AI-Generated Mint Mobile Ad Declares The Company Is .....What?
- MAD Agency Daily - Wednesday, Jan. 11, 2023
- 4A's, ANA To Collaborate On Pitch Process, Compensation Research
- Virgin Voyages Invites 40- To-60-Year-Olds To Set Sail
- Ecommerce Fashion Retailer Zalando Consolidates Media At iProspect
- Protein Powder Orgain Pushes Stamina Message
- Acadia's Jared Belsky On Why CRO Is The New White Space
- Digital OOH Ad Spending Continues Rebound, Hits New Highs In 2022
- Media All Star: Krystal Olivieri
- Good And Bad News About Black Swans
- Doe-Anderson Unveils New Leadership Team As Birnsteel Ascends To CEO
- Yum: HD Wins Green Gobbler Account
- MAD Agency Daily - Tuesday, Jan. 10, 2023
- MediaPost Begins Publishing Special Awards Newsletters Daily
- Dunleavy Returns To McCann For New NA Leadership Role
- 2022 Executive of the Year: Marc Pritchard
- TelevisaUnivision Picks Romero As SVP, U.S. Digital Ad Sales
- TaxSlayer Kicks Fear Of Filing In New Spots
- ConnectRN's 'Unresignation' Campaign
- Weather Data Will Have Historic Impact On Ads: IBM Watson Advertising CMO
- Disjointed Industry Committee
- Spotter, Havas Media Group Unveil New Partnership
- Paid-Search Ad Spend Falls 18% On Average In December
- MAD Agency Daily - Monday, Jan. 9, 2023
- Ad Exchange OpenX Names Forrester VP, Marketing
- AI And The Age of Artificial Creativity
- Mirriad Ups Hernandez To Head Of Multicultural Marketplace
- Brandience Serves Up Biggby Coffee As New AOR
- Long-Time WPP Executive Jeremy Bullmore Dies At 93
- OMD CES Panel: Prep For Explosion Of 'Walled Gardens,' Why It Will Be A Good Thing
- Shatner Speaks Out For HearingLife
- KFC Celebrates 'Me Time' With A Chicken Pot Pie
- Inflation To Dramatically Influence Purchase Decisions In 2023, Survey Finds
- MAD Agency Daily - Friday, Jan. 6, 2023
- Lowering Growth Expectations, Empower Trims Staff By 15%
- British Army Highlights Soldiers As Greatest Asset In 'Flood'
- WPP Acquires Commerce, Transformation Specialist Fenom Digital
- Unpacking Web3 Promises, Potential For Brands
- Planet Fitness Debuts 'Big Fitness Energy' Push
- Moore Acquires Merkle Response Management Group
- Most Small Businesses Say TikTok Ads Drive Profits Within 6 Months
- How J&J's Social Responsibility Agenda Translates To Media Decisions
- Publicis Groupe Acquires Personalization Platform Yieldify
- Long-Time Trade Journalist, Marketing Exec Tameka Kee Joins The ARF's CIMM
- MAD Agency Daily - Thursday, Jan. 5, 2023
- Tiffany Ad Covers The Front Of The Louvre
- Wonderful Pistachios Gets 'Crackin' With Humpty Dumpty
- Friedman Elevated To CEO At Goodway Group
- Management Reorganization At Wray Ward
- Twitter To Lift Ban On Political Advertising
- Stagwell Unveils 'Specialty Media' Unit At CES
- In A First, FDA Allows Retail Pharmacies To Dispense Abortion Pills
- Giant Foods' Launches 'Find Your Local' Campaign
- MAD Agency Daily - Wednesday, Jan. 4, 2023
- Jon Bond, Other Adland Luminaries Form New Marketing Consultancy
- BMW Puts NA Media, Creative Assignments Into Review
- Angel Soft Introduces New Brand Identity, Animated Spot
- Juul Labs Pays Iowa $5 Million To Settle Trade Charges, Revamps Ads
- 5 Retail Media Trends to Watch in 2023
- Political Lift Research Could Be A Woke-Up Call For Many Brands, Especially Media Ones
- Duopoly's Ad Dominance Continues To Erode: U.S. Share Slipped Below 50% In 2022
- Chipotle Kicks Off 2023 With New Snapchat AR Experience
