• by Fern Siegel , January 11, 2023

Plant protein powder maker Orgain has launched its second national campaign with two spots: “Gameday Dad” and “Seize the Day.”

The message is the powdered drink gives customers needed stamina to stay strong and vital throughout the day.

Two 30-second TV spots highlight the brand's energy push. The first with an excited dad encouraging his kids in sports and the other a young woman who gets the kick she needs to handle exercise, work and fun.

Orgain cites July 2022 research from The Hennesse Group noting consumers want to live life to the fullest, but rarely get past their day’s to-do list. The need for sustained energy is part of Orgain's focus.

The creative agency is 180LA. 

The media agency is MMI.