MAD Agency Daily Editions for March 2023
MAD Agency Daily - Wednesday, March 22, 2023
Mindshare Promotes Marange To Lead Its LA Office
WT Taps McCann Veteran Chang To Lead Its West Coast Operations
Collins Leads Global Business Development, UK Ops For Worldcom
And Rising Launches Academy To Up Brand Growth
Havas Plays In New Sandbox: Taps Content, Tech, Fandom To 'Earn Consumer Attention'
FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
'Contract For Change' Is WARC's Top-Ranked Campaign For Effectiveness
Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
MAD Agency Daily - Tuesday, March 21, 2023
Honest Eggs Tracks Chicken Fitness To Underscore Sustainable Farming
Talon Acquires Novus Media's Canadian OOH Operation
Alt Musicians Strum 'Deer & Beer' Ad For Jagermeister
Big Day Agency Has One, Wins Tenable Account
Coca-Cola Creates AI Platform That Lets People Use Its Visual Assets To Create Works Of Art
Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
Giant Spoon Scoops Mother's Singer As First Chief Strategy Officer
Video Measurement 'JIC' Invites Google/YouTube To Join
Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Media Profits By Amplifying Hate: Can We Fix It?
Havas Alum Zahraie Joins The Considered As CXO
MAD Agency Daily - Monday, March 20, 2023
International Advertising Association Establishes North American Chapter
Bushmills Irish Whiskey Pokes Fun At Herd Mentality Of Rivals
Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
Agency Gut Opens In Amsterdam, Its First European Outpost
Loy Takes Reins As Chief Growth Officer For FKA
Starke Heads Strategy For Pearlfisher
Rising Prices Are Top Worry For Consumers Worldwide
Santa Rita 120 Awards Creative Account To TBWA\Dublin
How AI Is Affecting Email Marketing
GM Plans To Use ChatGPT In Vehicles, Call Centers
MAD Agency Daily - Friday, March 17, 2023
GEICO Leads Insurance Category In Big Ad-Spending Declines
How Will Silicon Valley Bank Collapse Affect The Ad Biz?
Audemars Piguet Campaign Goes 'Beyond' Expectation
betJACK Gambles On Go-To Option For Ohio Sports Fans
Elvis Enlarges Creative Team
Sephora Taps TBWA\Chiat\Day LA For Holiday Campaign Work
A-B InBev Repeats As Cannes Lions Creative Marketer Of The Year
Microsoft Moves Into New Era Of Advertising, Automation
'22 Political Ad Spending Revised Down 7.5% To $8.94B
Highway To.....Heal?
MAD Agency Daily - Thursday, March 16, 2023
OMD Is Top-Ranked Net New Business Media Agency For 2022
ANA, 4As, IAB Task Force To Update Digital T&Cs
VMLY&R Commerce Enlarges Executive Global Team
VaynerMedia Expands Its Canadian Footprint With Full-Service Office In Toronto
72andSunny LA Debuts Sonos Work
Healthcare Marketing And The Black Community: Meet Us Where We Are
Exverus Media Wins New Belgium Brewing, Bell's Brewery
Industry Coalition Readies 2023 DEI Census
MAD Agency Daily - Wednesday, March 15, 2023
One Club's Creative Week 2023 Is Set For May
Dow Jones Launches Portfolio-Wide Review Of Its Creative, Media and Production Agencies
Autodesk Shoots Mockumentary To Promote Software
Johnnie Walker Salutes 'Fabric' Of Women Filmmakers
DBC Brand Communications Expands Into Advertising And Marketing Services
BBH To Create New Brand Platform For Candy Crush Saga
Harder Times Shift Advertiser Focus From Harmful Content To Performance
Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Happy Horizon To Acquire Digital Agency AdBirds
Many Consumers Are Willing To Scan QR Codes In TV Commercials
MAD Agency Daily - Tuesday, March 14, 2023
Walgreens Appoints Publicis Groupe's Epsilon As Its New Media AOR
Conformis Talks Personalized Knee Replacement In New Ad
GroupM: China's Ad Market Rebounds Following Easement Of COVID-19 Restrictions
Danny DeVito Promotes Jersey Mike's Subs
Meta Explores Launching Twitter-Like Network
Hochberg Joins adam&eveDDB As Creative Director
Nio Named Chief Strategy Officer, Highdive
Le Truc, Human Rights Foundation Team Up For SXSW Installation
MAD Agency Daily - Monday, March 13, 2023
Dick's Sporting Goods Launches First Brand Campaign In A Decade
Verizon Promotes New +Play Service At Oscars
Coach Opens First Concept Store, With More To Follow
FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
BBH Scores Premier League Account
Over Half Of Media Workers Fear AI Will Take Their Jobs: Study
What Should Brands Do About A TikTok Ban? Q&A With EGC's Nicole Penn
The One Essential Skill You Need In The AI Era
Google Ads: How Much Companies Spend
MAD Agency Daily - Friday, March 10, 2023
Havas Group Reports 6.8% Growth For 2022
GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets
Jackson Named Aspire Marketing VP, Charged With Strengthening Brand
Lamar Advertising Donates $1M In OOH To Help Make-A-Wish
Cannes Combats Ad Industry Ageism, Unveils Senior Lions
Sky Bet Selects Grey London As AOR
GM Highlights HBCU Commitment In First Work From Majority
How Retail Media Networks Pose Challenges To Brand-Customer Relationships
5% Solutions
Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel
MAD Agency Daily - Thursday, March 9, 2023
Dentsu Acquires Global Production Powerhouse TAG Worldwide
Telemundo Wants Women To 'Change The Game'
Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007
AbelsonTaylor Taps Zigulich As SVP, Integrated Content
In-Game Advertising Underused Due To Misperceptions: IAB
Common Good Wins 4 New Creative, Media Accounts
YouTube Will Drop Its Overlay Ad Format Next Month
I'll Take an AI-Generated Press Release And Blog Post To Go, Please
YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo'
Nissan Shifts Witherspoon To Global Marketing, Hires Kia Exec
The Future Of Advertising Is Ethics
Performance Vs. Performative, Working Media Vs. Ad Tech
Kohler Showcases Smart Toilet In New Campaign
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