MAD Agency Daily Editions for March 2023
MAD Agency Daily - Friday, March 31, 2023
Publicis Sapient Gains Foothold In Latin America With Practia Acquisition
System1 Tool Predicts Audio Ad Impact To Drive Market Share
EssenceMediacom Taps Calcraft To Lead New Creative Futures Division
Paramount+ Teases 'Fatal Attraction' Series
This Nasal Spray Wants You To Feel Sexy Again
Grey London Hires Sioufi As Chief Strategy Officer
MLB Campaign Features Hot Dogs, High Fives - And More Home Runs?
Google Partnership With Replit Accelerates Creation Of Generative AI Applications
It's Reach, Not Ratings, That Will Determine TV Advertising's Future
Brainlabs Taps MediaCom Veteran Potashnick For NA CEO Role
MAD Agency Daily - Thursday, March 30, 2023
S4 Capital Surpasses $1 Billion Revenue Mark For The First Time
Meet Minneapolis Makes A 'Fuss' About Tourism
WPP, CRM Platform Braze Partner Up
BMB 'Perfected' Paint Ad For F&B
Why Signal Loss Could Be A Net Gain For The Marketing Industry
Bermudez Returns To Alma As SVP-Managing Director
Dentsu: Japan's Internet Ad Market To Expand 12.5% This Year
The Shipyard Selected For Snowbird Marketing Duties
Metaverse Losing Its Luster
Fore! Corona Premier 'Clubhouse' Is Now Open (In Time For The Open)
MAD Agency Daily - Wednesday, March 29, 2023
Fusion92 Taps Fasana To Head Client Services
Gassed Wins TikTok Creative Work For Fabletics, Ruggable
Omnicom's Lead Independent Director To Relinquish The Post At Year's End
Talon M&A Streak Continues With Purchase of Evolve
Jeremy Cornfeldt Driving Tinuiti As First President
Digital Not Immune From Current Ad Recession, Falls 2% YTD
OAAA Elects Clear Channel's Wells Chair
Scott's Re-Enlists Fearless Scotsman For Worn-Out Pandemic Lawns
I Wish I Were Half The Person ChatGPT Thinks I Am
MAD Agency Daily - Tuesday, March 28, 2023
PETA's 'Red River Farm' Highlights Animal Cruelty, Vegan Fashion
Robert Kraft-Backed Foundation Launches $25 Million Campaign To Combat Antisemitism
WPP Continues Influencer Shopping Spree With Purchase Of Obviously
Nienhaus Named EVP, Managing Director At Cramer-Krasselt
ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
Smartsheet Selects SS+K As AOR
Where Does AI Fit Into The Planning Process?
WPP Joins Media Freedom Cohort
MAD Agency Daily - Monday, March 27, 2023
Dentsu-Led NFT Experiment Gives Creators Access To Horror Show Assets
Magna Downgrades Ad Outlook For 2023
Magna Revises 2022 For Sixth And Final Time, Calls It 'Decent Year' That Stalled Halfway
Elvis Debuts First Work For Lyle's Golden Syrup
Five By Five Named CRM Partner For Sushi Daily
Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
March Madness Sees 22% Ad Gain, Steady Viewing
Google-Backed Security Startup Riffs 'Scapegoat' Campaign
MAD Agency Daily - Friday, March 24, 2023
'Fake (Brit) It' Campaign's Truth: It Wants More U.S. Visitors
CG Insurance Launches First Brand Character In The Caribbean Region
New Jersey-Based Insurance Brand NJM Taps Sandy Hook, CT-based Mediassociates
GameStop Finds 'Place' For All Players
Publishers To Seek Compensation For AI-Generated Content
The Ethics of Zero-Party Data: Balancing Consumer Privacy and Business Needs
Most Consumers Are Pessimistic About Economy And Are Spending Less, Study Finds
PR Firm Offers Free Tool That Writes Press Releases By AI
Space Tourism Is Ready For Liftoff
How To Create Compelling Campaigns In the Well-Trod Email Channel
MAD Agency Daily - Thursday, March 23, 2023
Lego Prepping For Global Media Review
WPP Acquires Global Influencer Marketing Agency Goat
Women's Equality Party Satirizes UK Police Campaign To Fight Misogyny
Bald Uses Adidas' Yeezy Shoes To Illustrate Where Hate Speech Leads
Can Marketers Afford The RFP?
Ford Targets Next-Gen Drivers With Branding Campaign
Chrysler Shows How Minivan Offers 'Vanlightenment'
Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering
Simply Spiked, Ron Funches Make 'Juicy Calls'
MAD Agency Daily - Wednesday, March 22, 2023
Mindshare Promotes Marange To Lead Its LA Office
WT Taps McCann Veteran Chang To Lead Its West Coast Operations
Collins Leads Global Business Development, UK Ops For Worldcom
And Rising Launches Academy To Up Brand Growth
Havas Plays In New Sandbox: Taps Content, Tech, Fandom To 'Earn Consumer Attention'
FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
'Contract For Change' Is WARC's Top-Ranked Campaign For Effectiveness
Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
MAD Agency Daily - Tuesday, March 21, 2023
Honest Eggs Tracks Chicken Fitness To Underscore Sustainable Farming
Talon Acquires Novus Media's Canadian OOH Operation
Alt Musicians Strum 'Deer & Beer' Ad For Jagermeister
Big Day Agency Has One, Wins Tenable Account
Coca-Cola Creates AI Platform That Lets People Use Its Visual Assets To Create Works Of Art
Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
Giant Spoon Scoops Mother's Singer As First Chief Strategy Officer
Video Measurement 'JIC' Invites Google/YouTube To Join
Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Media Profits By Amplifying Hate: Can We Fix It?
Havas Alum Zahraie Joins The Considered As CXO
MAD Agency Daily - Monday, March 20, 2023
International Advertising Association Establishes North American Chapter
Bushmills Irish Whiskey Pokes Fun At Herd Mentality Of Rivals
Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
Agency Gut Opens In Amsterdam, Its First European Outpost
Loy Takes Reins As Chief Growth Officer For FKA
Starke Heads Strategy For Pearlfisher
Rising Prices Are Top Worry For Consumers Worldwide
Santa Rita 120 Awards Creative Account To TBWA\Dublin
How AI Is Affecting Email Marketing
GM Plans To Use ChatGPT In Vehicles, Call Centers
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