MAD Agency Daily Editions for March 2023
- MAD Agency Daily - Wednesday, March 22, 2023
- Mindshare Promotes Marange To Lead Its LA Office
- WT Taps McCann Veteran Chang To Lead Its West Coast Operations
- Collins Leads Global Business Development, UK Ops For Worldcom
- And Rising Launches Academy To Up Brand Growth
- Havas Plays In New Sandbox: Taps Content, Tech, Fandom To 'Earn Consumer Attention'
- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
- Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
- 'Contract For Change' Is WARC's Top-Ranked Campaign For Effectiveness
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
- MAD Agency Daily - Tuesday, March 21, 2023
- Honest Eggs Tracks Chicken Fitness To Underscore Sustainable Farming
- Talon Acquires Novus Media's Canadian OOH Operation
- Alt Musicians Strum 'Deer & Beer' Ad For Jagermeister
- Big Day Agency Has One, Wins Tenable Account
- Coca-Cola Creates AI Platform That Lets People Use Its Visual Assets To Create Works Of Art
- Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
- Giant Spoon Scoops Mother's Singer As First Chief Strategy Officer
- Video Measurement 'JIC' Invites Google/YouTube To Join
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
- Media Profits By Amplifying Hate: Can We Fix It?
- Havas Alum Zahraie Joins The Considered As CXO
- MAD Agency Daily - Monday, March 20, 2023
- International Advertising Association Establishes North American Chapter
- Bushmills Irish Whiskey Pokes Fun At Herd Mentality Of Rivals
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
- Agency Gut Opens In Amsterdam, Its First European Outpost
- Loy Takes Reins As Chief Growth Officer For FKA
- Starke Heads Strategy For Pearlfisher
- Rising Prices Are Top Worry For Consumers Worldwide
- Santa Rita 120 Awards Creative Account To TBWA\Dublin
- How AI Is Affecting Email Marketing
- GM Plans To Use ChatGPT In Vehicles, Call Centers
- MAD Agency Daily - Friday, March 17, 2023
- GEICO Leads Insurance Category In Big Ad-Spending Declines
- How Will Silicon Valley Bank Collapse Affect The Ad Biz?
- Audemars Piguet Campaign Goes 'Beyond' Expectation
- betJACK Gambles On Go-To Option For Ohio Sports Fans
- Elvis Enlarges Creative Team
- Sephora Taps TBWA\Chiat\Day LA For Holiday Campaign Work
- A-B InBev Repeats As Cannes Lions Creative Marketer Of The Year
- Microsoft Moves Into New Era Of Advertising, Automation
- '22 Political Ad Spending Revised Down 7.5% To $8.94B
- Highway To.....Heal?
- MAD Agency Daily - Thursday, March 16, 2023
- OMD Is Top-Ranked Net New Business Media Agency For 2022
- ANA, 4As, IAB Task Force To Update Digital T&Cs
- VMLY&R Commerce Enlarges Executive Global Team
- VaynerMedia Expands Its Canadian Footprint With Full-Service Office In Toronto
- 72andSunny LA Debuts Sonos Work
- Healthcare Marketing And The Black Community: Meet Us Where We Are
- Exverus Media Wins New Belgium Brewing, Bell's Brewery
- Industry Coalition Readies 2023 DEI Census
- MAD Agency Daily - Wednesday, March 15, 2023
- One Club's Creative Week 2023 Is Set For May
- Dow Jones Launches Portfolio-Wide Review Of Its Creative, Media and Production Agencies
- Autodesk Shoots Mockumentary To Promote Software
- Johnnie Walker Salutes 'Fabric' Of Women Filmmakers
- DBC Brand Communications Expands Into Advertising And Marketing Services
- BBH To Create New Brand Platform For Candy Crush Saga
- Harder Times Shift Advertiser Focus From Harmful Content To Performance
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
- Happy Horizon To Acquire Digital Agency AdBirds
- Many Consumers Are Willing To Scan QR Codes In TV Commercials
- MAD Agency Daily - Tuesday, March 14, 2023
- Walgreens Appoints Publicis Groupe's Epsilon As Its New Media AOR
- Conformis Talks Personalized Knee Replacement In New Ad
- GroupM: China's Ad Market Rebounds Following Easement Of COVID-19 Restrictions
- Danny DeVito Promotes Jersey Mike's Subs
- Meta Explores Launching Twitter-Like Network
- Hochberg Joins adam&eveDDB As Creative Director
- Nio Named Chief Strategy Officer, Highdive
- Le Truc, Human Rights Foundation Team Up For SXSW Installation
- MAD Agency Daily - Monday, March 13, 2023
- Dick's Sporting Goods Launches First Brand Campaign In A Decade
- Verizon Promotes New +Play Service At Oscars
- Coach Opens First Concept Store, With More To Follow
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
- BBH Scores Premier League Account
- Over Half Of Media Workers Fear AI Will Take Their Jobs: Study
- What Should Brands Do About A TikTok Ban? Q&A With EGC's Nicole Penn
- The One Essential Skill You Need In The AI Era
- Google Ads: How Much Companies Spend
- MAD Agency Daily - Friday, March 10, 2023
- Havas Group Reports 6.8% Growth For 2022
- GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets
- Jackson Named Aspire Marketing VP, Charged With Strengthening Brand
- Lamar Advertising Donates $1M In OOH To Help Make-A-Wish
- Cannes Combats Ad Industry Ageism, Unveils Senior Lions
- Sky Bet Selects Grey London As AOR
- GM Highlights HBCU Commitment In First Work From Majority
- How Retail Media Networks Pose Challenges To Brand-Customer Relationships
- 5% Solutions
- Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel
- MAD Agency Daily - Thursday, March 9, 2023
- Dentsu Acquires Global Production Powerhouse TAG Worldwide
- Telemundo Wants Women To 'Change The Game'
- Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007
- AbelsonTaylor Taps Zigulich As SVP, Integrated Content
- In-Game Advertising Underused Due To Misperceptions: IAB
- Common Good Wins 4 New Creative, Media Accounts
- YouTube Will Drop Its Overlay Ad Format Next Month
- I'll Take an AI-Generated Press Release And Blog Post To Go, Please
- YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo'
- Nissan Shifts Witherspoon To Global Marketing, Hires Kia Exec
- The Future Of Advertising Is Ethics
- Performance Vs. Performative, Working Media Vs. Ad Tech
- Kohler Showcases Smart Toilet In New Campaign
