MAD Agency Daily Editions for March 2023
- MAD Agency Daily - Friday, March 31, 2023
- Publicis Sapient Gains Foothold In Latin America With Practia Acquisition
- System1 Tool Predicts Audio Ad Impact To Drive Market Share
- EssenceMediacom Taps Calcraft To Lead New Creative Futures Division
- Paramount+ Teases 'Fatal Attraction' Series
- This Nasal Spray Wants You To Feel Sexy Again
- Grey London Hires Sioufi As Chief Strategy Officer
- MLB Campaign Features Hot Dogs, High Fives - And More Home Runs?
- Google Partnership With Replit Accelerates Creation Of Generative AI Applications
- It's Reach, Not Ratings, That Will Determine TV Advertising's Future
- Brainlabs Taps MediaCom Veteran Potashnick For NA CEO Role
- MAD Agency Daily - Thursday, March 30, 2023
- S4 Capital Surpasses $1 Billion Revenue Mark For The First Time
- Meet Minneapolis Makes A 'Fuss' About Tourism
- WPP, CRM Platform Braze Partner Up
- BMB 'Perfected' Paint Ad For F&B
- Why Signal Loss Could Be A Net Gain For The Marketing Industry
- Bermudez Returns To Alma As SVP-Managing Director
- Dentsu: Japan's Internet Ad Market To Expand 12.5% This Year
- The Shipyard Selected For Snowbird Marketing Duties
- Metaverse Losing Its Luster
- Fore! Corona Premier 'Clubhouse' Is Now Open (In Time For The Open)
- MAD Agency Daily - Wednesday, March 29, 2023
- Fusion92 Taps Fasana To Head Client Services
- Gassed Wins TikTok Creative Work For Fabletics, Ruggable
- Omnicom's Lead Independent Director To Relinquish The Post At Year's End
- Talon M&A Streak Continues With Purchase of Evolve
- Jeremy Cornfeldt Driving Tinuiti As First President
- Digital Not Immune From Current Ad Recession, Falls 2% YTD
- OAAA Elects Clear Channel's Wells Chair
- Scott's Re-Enlists Fearless Scotsman For Worn-Out Pandemic Lawns
- I Wish I Were Half The Person ChatGPT Thinks I Am
- MAD Agency Daily - Tuesday, March 28, 2023
- PETA's 'Red River Farm' Highlights Animal Cruelty, Vegan Fashion
- Robert Kraft-Backed Foundation Launches $25 Million Campaign To Combat Antisemitism
- WPP Continues Influencer Shopping Spree With Purchase Of Obviously
- Nienhaus Named EVP, Managing Director At Cramer-Krasselt
- ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
- Smartsheet Selects SS+K As AOR
- Where Does AI Fit Into The Planning Process?
- WPP Joins Media Freedom Cohort
- MAD Agency Daily - Monday, March 27, 2023
- Dentsu-Led NFT Experiment Gives Creators Access To Horror Show Assets
- Magna Downgrades Ad Outlook For 2023
- Magna Revises 2022 For Sixth And Final Time, Calls It 'Decent Year' That Stalled Halfway
- Elvis Debuts First Work For Lyle's Golden Syrup
- Five By Five Named CRM Partner For Sushi Daily
- Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
- March Madness Sees 22% Ad Gain, Steady Viewing
- Google-Backed Security Startup Riffs 'Scapegoat' Campaign
- MAD Agency Daily - Friday, March 24, 2023
- 'Fake (Brit) It' Campaign's Truth: It Wants More U.S. Visitors
- CG Insurance Launches First Brand Character In The Caribbean Region
- New Jersey-Based Insurance Brand NJM Taps Sandy Hook, CT-based Mediassociates
- GameStop Finds 'Place' For All Players
- Publishers To Seek Compensation For AI-Generated Content
- The Ethics of Zero-Party Data: Balancing Consumer Privacy and Business Needs
- Most Consumers Are Pessimistic About Economy And Are Spending Less, Study Finds
- PR Firm Offers Free Tool That Writes Press Releases By AI
- Space Tourism Is Ready For Liftoff
- How To Create Compelling Campaigns In the Well-Trod Email Channel
- MAD Agency Daily - Thursday, March 23, 2023
- Lego Prepping For Global Media Review
- WPP Acquires Global Influencer Marketing Agency Goat
- Women's Equality Party Satirizes UK Police Campaign To Fight Misogyny
- Bald Uses Adidas' Yeezy Shoes To Illustrate Where Hate Speech Leads
- Can Marketers Afford The RFP?
- Ford Targets Next-Gen Drivers With Branding Campaign
- Chrysler Shows How Minivan Offers 'Vanlightenment'
- Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering
- Simply Spiked, Ron Funches Make 'Juicy Calls'
- MAD Agency Daily - Wednesday, March 22, 2023
- Mindshare Promotes Marange To Lead Its LA Office
- WT Taps McCann Veteran Chang To Lead Its West Coast Operations
- Collins Leads Global Business Development, UK Ops For Worldcom
- And Rising Launches Academy To Up Brand Growth
- Havas Plays In New Sandbox: Taps Content, Tech, Fandom To 'Earn Consumer Attention'
- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
- Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
- 'Contract For Change' Is WARC's Top-Ranked Campaign For Effectiveness
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
- MAD Agency Daily - Tuesday, March 21, 2023
- Honest Eggs Tracks Chicken Fitness To Underscore Sustainable Farming
- Talon Acquires Novus Media's Canadian OOH Operation
- Alt Musicians Strum 'Deer & Beer' Ad For Jagermeister
- Big Day Agency Has One, Wins Tenable Account
- Coca-Cola Creates AI Platform That Lets People Use Its Visual Assets To Create Works Of Art
- Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
- Giant Spoon Scoops Mother's Singer As First Chief Strategy Officer
- Video Measurement 'JIC' Invites Google/YouTube To Join
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
- Media Profits By Amplifying Hate: Can We Fix It?
- Havas Alum Zahraie Joins The Considered As CXO
- MAD Agency Daily - Monday, March 20, 2023
- International Advertising Association Establishes North American Chapter
- Bushmills Irish Whiskey Pokes Fun At Herd Mentality Of Rivals
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
- Agency Gut Opens In Amsterdam, Its First European Outpost
- Loy Takes Reins As Chief Growth Officer For FKA
- Starke Heads Strategy For Pearlfisher
- Rising Prices Are Top Worry For Consumers Worldwide
- Santa Rita 120 Awards Creative Account To TBWA\Dublin
- How AI Is Affecting Email Marketing
- GM Plans To Use ChatGPT In Vehicles, Call Centers
