Mobile is likely to have a significant impact on the future of air travel, as more precise location technology is used to aid travelers by guiding them through the check-in process and along their way to their respective gates.
The 3-day Mobile Insider Summit kicking of this evening in Captiva, Florida, should bring lots of discussion around mCommerce in the course of a wide range of topics expected to be explored over the course of the conference.
Airlines, retailers and financial institutions are doing plenty of mobile testing behind the scenes before launching new mobile commerce functionality. Part of the challenge is making sure the past features still work with the new.
Retailers and marketers continue to look for new and effective ways to interact and engage with customers through the mobile devices while they shop. The key is to find the best ways to provide value to the shopper as well as finding the best success metrics.
With snow keeping many consumers in their homes, it could present the perfect opportunity to do some mobile shopping, though not all aspects of mobile, such as location, will be of high value.
While traditional coupons offer shoppers products at a lower price, there are rewards programs that can provide value after the sale without much effort on the part of the consumer.
The issue of which method of mobile payments is preferred may be superseded by who is ultimately going to send the bill for payment to the customer.
There's a distance to go before widespread usage of digital wallets. Many consumers are not aware of them and of those who are, many have not yet used them.