As the year ends, it's time to take a look back to see what hit a nerve in the market over the last year. Reviewing the 10 most read MobileShopTalk columns of the year, beacons were top of mind for many, with 6 of the top 10 stories related to beacons. Beacon topics ranged from activities of large retailers to partnerships. In the world of retail, beacons were a big deal, as merchants looked for ways to leverage more precise location for the targeting of messaging to customers, as well as to gather new customer insights.
Consumers continue to shop on mobile but buy online. Much to the dismay of many major retailers, mobile shopping is via browser rather than often highly superior apps and it doesn't look like any change is imminent. However, mobile will continue to account for a progressively larger portion of e-commerce, which is also projected to continue its growth, based on a new report.
Millennials not only get mobile, they see it as their channel of choice for pretty much any transaction. Whether opening accounts, banking or making purchases, millennials increasingly lean on their smartphones. In the no-surprise department, most (86%) millennials make purchases and conduct transactions from their smartphones, based on a new study.
Mobile payments are getting a fair shot during this holiday shopping seasons but the timing may not be so good overall. Each of the various payment methods have been pretty well fine-tuned over the last year or so, but that isn't turning out to be the issue. Rather than a single mobile payment system emerging, which was not expected anyway, the different systems available to mobile shoppers can seem somewhat bewildering, not to mention what the checkout associates are facing during the payment process.
With study after study showing mobile having a blowout impact on holiday sales, it would appear many retailers are reaping some of the revenue windfall. But there's revenue and then there's profit, where the picture is not quite as clear. It's no secret that consumers shop with smartphones, tablets and PCs and then head to physical stores for the final purchase.