Despite the ongoing tradition of buying in stores, consumers put more trust in mobile and online shopping, from a security standpoint. While mobile wallet adoption in the United States has not reached mass scale, almost all consumers using them feel they are at least somewhat secure, based on a new study. The study, conducted by ACI Worldwide, comprised a survey of 6,000 consumers in 20 countries in the Americas, EMEA and the Asia-Pacific region. Almost all the consumers surveyed had one or more type of payment card.
Consumers continue to buy in stores, but that hasn't put a dent in online shopping, both by PC and mobile devices. However, consumers tend to gravitate to the two devices depending on what they're shopping for, according to a new study. It turns out that smartphone purchasing rules for digital products while apparel shopping is done more on desktops.
Mobile payments are growing significantly around the world, but that doesn't mean there is a clear winning payments provider. Much like making purchases on the Web naturally evolved to making purchases via mobile websites, the behavior of paying for things on the Net has been translating to paying for things with a smartphone, minus the websites or apps. The mobile payments entities that are ahead are becoming substantial.
It's not surprising that consumers around the world are using their smartphones to make purchases. However, while an overwhelming number of people have made a mobile purchase, the majority have not finalized a purchase they started. More than three fourths (78%) of people made a purchase by mobile in the previous six months, but more than half (58%) abandoned a transaction before checkout, based on a new global study.