While most consumers have smartphones they use for shopping, most of the actual purchasing still happens in a physical store. Numerous studies have been pointing to this phenomenon for some time. Even though people can somewhat easily make a purchase from a mobile phone, they still would rather do it in a store. The twist is that mobile is used throughout the shopping process, as I've regularly written about here.
Amid numerous forecasts around the impact of mobile on holiday shopping comes a new way to use mobile phones to see what people are likely to buy, courtesy of cognitive computing. An added twist is that the technology also predicts which hot toys or other items are likely to sell out and by when and if a particular trend in what's hot will stay that way. The new app is IBM Watson Trend, from the computer system that made headlines by winning big at Jeopardy a while back. The computer is being tapped to provide real-time knowledge about what holiday …
Mobile payments may not be totally mainstream this holiday season but mobile shopping sure is. We're not talking about buying things using a mobile phone, but rather using the smartphone throughout the shopping process, no matter where the final sale takes place. The majority (78%) of consumers intend to use their smartphones for holiday shopping this year and 72% expect to use their tablets, based on new study.
For the moment, credit cards still have the upper hand over the mobile payment systems of Apple and Samsung. The biggest issue mobile payments face is the ease-of-use factor of credit cards, based on a new study. The majority (85%) of consumers who are able to use either Apple Pay or Samsung Pay say it's easy to pay in a store with a credit card.