For online shopping, smartphones continue on a tear while tablets fade. Smartphones now account for 60% of all mobile transactions in the U.S., compared to 52% just a year ago. However, while the actual purchase may occur on a smartphone or desktop, it doesn't necessarily mean all of the shopping activity occurred on that device, according to a new study.
The sale of beauty products is a relatively big business and growing, driven mostly by consumers replacing products that have run out. And when the shopping of those beauty products happens in a store, many consumers would rather turn to their phone than a salesperson for help. Total U.S. sales of beauty products reached $46 billion last year and will reach $52 billion in 2020, based on a new study that looked at the influence of mobile on sales.
Beacons are driving mobile coupons and redemption rates are on the rise. Several new studies are out indicating that the growth of beacons around the world is on the march and that when shoppers get a mobile coupon, offer redemption is right behind, sometimes in fewer than two minutes. Beacons add a finer touch to location-based offers, since the small radio-transmitting devices can be located near specific products or in certain departments.
Even as more online sales happen through mobile phones, the major impact of mobile will be felt in actual stores. With bigger screen sizes and at least more in-store Wi-Fi working, in-store Web browsing is getting easier. And that's a good thing for consumers, since most of them who use phones to shop tend to turn to websites rather than apps, basically an extension of their desktop behaviors to mobile.