Partnership time in mobile commerce is getting into full swing. In the early days of mobile commerce, not all that long ago, new and established businesses looked at staking their claim in various pieces of the commerce landscape.
Beaconing at retail is poised for explosive growth. More than a million beacons were shipped last year and now many more are on the way, based on a new global beacon study.
Mobile payments may get a shot in the arm with the new credit cards coming. But that boost may be delayed by the lack of adoption by businesses. As anyone who recently received a new credit card may be aware, chips are now being embedded in the cards.
The completion of back-to-school shopping is running a bit late this year and, as expected, smartphone activity will be a big part of the mix. Very few (14%) consumers planned to complete their back-to-school shopping within a month or two before school starts and almost a third (31%) won't complete it until after the school year is underway, based on new research.
It looks like the long-awaited, retailer-backed mobile payments program may be finally launching. Well, at least in a limited test run starting next month, according to a published report
It's hardly a secret that many consumers use their phones in stores, even though most of the actual purchases are from the store itself. Almost three quarters (73%) of smartphone owners have made an in-store purchase within the last three months and more than half (53%) see in-store shopping as the best overall shopping experience, according to a new survey.
It's not always easy to innovate in the course of having to conduct business every day. Brands and agencies have been turning to internal innovation labs, primarily to give their organizations the mechanism and time to explore new marketing and commerce technologies and capabilities.
The mobile app gap between Google and Apple continues. Google leads in downloads and Apple leads in revenue, according to the second quarter report from App Annie Intelligence, which tracks downloads and revenue in the iOS App Store and Google Play.
More smartphones are coming with technology that could be the jolt that mobile payments have been patiently waiting for. Within five years, 100% of smartphones will include embedded biometric sensors as standard features, according to a new market forecast by Acuity Market Intelligence. By that time, mobile biometric systems will be used to authenticate about 65% of all mobile commerce transactions, based on the forecast.
Despite all the mobile advancements in smartphone technology related to dining out, consumers don't seem interested in restaurant apps or using mobile payments at the end of a meal. Only about one in 10 people tried to use their phone to pay in a restaurant, even though many like the idea, based on a survey of 10 metro markets by OpenTable. The study comprised a survey of 4,800 U.S. adult consumers who had made at least one reservation through OpenTable within the last 12 months.