• In-Store Barcode Scanning & the Reverse Price Match
    Mobile barcode scanning can lead to more than websites and rich experiences. I was reminded of this earlier this week when one of my sons returned from Best Buy with a new, high-performance multi-terabyte hard drive (he's a videographer and deals with large video files) for his computer. He proudly informed me he got a deal after scanning the barcode. As you might expect, he has grown up with barcode scanning as a routine part of his in-store shopping behavior.
  • The Mobile Wallets Flying Under the Radar
    The serious money in mobile payments is mostly behind the scenes and mobile wallets may not be far behind. Sure, there are the transactions and processing fees that happen after a credit card sale, and most of those are not likely to go away any time soon no matter the payment device. But then there is the dynamic of aggregation. There is what I call aggregation on the top, where a company aggregates others, with itself becoming the prime, consumer-facing vehicle.
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