With travelers being increasingly mobile, most luxury hotel brands are investing in hopes of keeping up with those travelers. Mobile site investments have increased from 63% of upscale hotel brands in 2011 to 89% this year, based on a new rating. The Digital IQ Index, a global index by L2, which is based on analyzing more than 850 data points across areas including mobile, tablets, website, digital marketing and social media, ranked the digital competence of 66 luxury and upscale hotel brands.
Marketers have a relatively good chance at reaching mobile shoppers by email but they really only get one shot. The broader news is that almost half (48%) of emails are now opened on a mobile device, based on a recent study. This is an increase from 41% last year and 27% the year before. But deep inside the 44-page Mobile Email Opens Report by Knotice are some interesting stats around email and retail.
If a retailer can identify their best customers as they walk in the door, they could, at least in theory, target those shoppers for a better shopping experience. Merchants also say they want to engage with their in-store customers but very few have the ability. While most (95%) of retailers list customer engagement as one if their top three initiatives, a mere 3% currently have the ability to identify the customer when she walks in the door, according to recent research.
One of the big challenges along the mobile path to purchase has been for in-store customers to gain quick access to pertinent information around their shopping trip. Various studies have shown that many mobile shoppers prefer to tap their mobile device as a source of information and help rather than dealing with salespeople. Part of this could be the perception that a salesperson will be trying to sell something rather than help the customer decide what to buy. A tap-to-call feature where a consumer in a large retail store could quickly scan a QR code or tap an NFC-enabled phone …
As in other aspects of commerce, consumers are looking to lean on mobile to aid in their grocery shopping. We know from numerous studies that mobile shoppers in general want to go to physical stores to shop. It turns out that grocery stores are in the same boat, with most (83%) shoppers considering traditional grocery stores as a preferred shopping location, based on new research.
The number of consumers using their mobile devices to pay is still on the rise. While most smartphone owners have yet to make a mobile purchase, it doesn't mean it isn't coming to a store near you soon. Some of the latest mobile wallet and payment projections point to a substantial increase globally over the next few years.
As consumers continue to go to stores to shop, the mobile commerce volcano smolders brightly beneath the surface. For some time, I've been following two month-to-month mobile activity tracking services, one that measures store activity and the other focused on smartphone shopping. Taken together, they tend to create a more holistic piece of insight into the influence of mobile on shopping behavior.
Online shopping continues to move from desktop to mobile. Mobile is driving both more traffic and sales compared to a year ago, based on a new tracking study. As a percentage of traffic, mobile has increased from 24% a year ago to 34% today, according to the latest monthly stats from Affiliate Window, which runs networks in the U.K. and U.S.
Getting the right message to the right person at the right time has been a long-time goal in mobile commerce. The idea is that a highly relevant marketing message at the time and place most relevant to a mobile shopper could provide that consumer with useful information to aid them in a purchase decision.
The digital shopping journey is more complex than it may look. Many studies measure the impact of mobile devices on shopping based on consumers buying from the device. The reality is that mobile commerce comprises much more than that, with the influence on the ultimate sale not always being highly visible.