OMMA Today Editions for October 2016
- OMMA Today - Friday, Oct. 14, 2016
- AmEx, NBC Deal Means More Content, Fewer Ads For 'Today'
- Yahoo's Email Hack May Interfere With Verizon Acquisition
- Facebook Reveals New Ads For Instant Articles
- Google Focuses On Mobile-First Indexing, Adds News Fact-Check Tag
- Personalization Will Be Key This Holiday Season
- Horizon Media Signs With Ad/Fin Verification Service
- Traditional Media Investments In Digital Media Rise
- Genesis Media Partners With GateHouse Media To Optimize Video Ad Serving
- FTC Seeks To Revive Battle With AT&T
- Read This And Lose 15 Lbs Overnight
- OMMA Today - Thursday, Oct. 13, 2016
- Discovery Makes $100M Digital Investment In Group Nine Media
- Pinterest Tops 150M Users, Celebrates Community Diversity
- NHL Reaches Out To Fans With Increased Digital Presence
- Xaxis Cuts Biggest Deal Ever, Acquires Triad Retail Media
- Microsoft Partners With Versium, Takes On Salesforce
- AOL Adds IAS Pre-Bid Viewability To ONE Platform
- The Ever-Expanding World Of Native Advertising
- Monetizing Live Streaming Is Tough For Publishers
- Google To Regain MRC Accreditation For DoubleClick For Publishers Mobile Impressions
- OMMA Today - Wednesday, Oct. 12, 2016
- Pinterest Adds To Ad-Targeting Options
- Adobe Expands Document Cloud With 3 New Features
- Presidential Debates Increase Fill Rates, Available Impressions On News Sites
- More TV Homes Sign Onto Multiple SVOD Services
- SpotX Will Run Playwire Media's Video Ad-Serving Business
- How Keywords Give Marketers Insight Into Lifestyles
- Vemba, SpotX Partner On Video Syndication Suite
- 'Trump Video' Searches Soared
- Search Affiliate Looks To AI, Machine Learning For Ad Fraud Detection, Attribution
- Facebook Pushes 'App Remarketing' For The Holidays
- Apple, Google Welcome Nudity-Free 'Playboy'
- OMMA Today - Tuesday, Oct. 11, 2016
- Google Acquires FameBit To Help Content Creators Find Perfect Partners
- Yahoo Disables Email Forwarding
- SpotX Will Run Playwire Media's Video Ad-Serving Business
- Trump Has More Social Media Followers, Clinton Has More Concrete Strategy
- Ad Industry Slams FCC's 'Counterproductive' Privacy Proposal
- AAM Certifies Texture To Secure Circulation For Advertisers
- RTB House Uses 'Deep Learning' Tech To Model Conversion Probabilities
- New IAB Standards Promise Major Ad Shakeup
- 'Agency of the Year' Open For Submissions
- OMMA Today - Monday, Oct. 10, 2016
- Facebook Launches Workplace Service For Companies
- RTB Continues To Dominate Programmatic Market By Wide Margin
- Livestreaming: Already Changing The TV Mindset
- Salesforce Reveals 'Einstein' Details, Becomes Less Theoretical
- Vice News Site Revamps To Match New 'Tonight' Series
- Honda Offers Consumers 360-Degree View
- Increasing Smartphone Usage Changing Data Plans
- The RTB Truth, Well Told
- Time Inc. Mags Available On Ziosk Tablets In Restaurants
- OMMA Today - Friday, Oct. 7, 2016
- Facebook Launches Events App
- Technology Influences Traveler Expectations, Especially Millennials
- Verizon, AT&T Driving IoT Into The Sky
- Twitter Wants My Thoughts: How About A Consumer Media Deal?
- BBDO Launches Video Content Platform, Leverages Crowdsourcing
- Mobile Searches Account For 15 Hours Daily
- New Yorkers To Get Made By Google Popup Store
- Bloomberg Taps Feuling, Expands Marketing Services
- 'Economist' Joins Snapchat Discover To Reach Younger Demos
- Another Reason Not To Take Sick Days
- Optimove Launches CRM Optimization Bot
- OMMA Today - Thursday, Oct. 6, 2016
- 'NYT' Expands Native Digital Ad Offering
- New Hulu OTT Could Draw 10M Subscribers
- Is Viewability Actually A Useful Metric?
- When TV And Digital Merge, Good Things Happen
- Facebook Targets Craigslist And eBay
- Bloomberg Launches Faster, Multiplatform Technology Brand
- Operative Releases Programmatic Platform For Publishers
- Etsy Sellers Gain Direct Access To Google Shopping Campaigns
- Live Sports Streams Grow, Viewer Losses Continue On Linear TV
- Mediaocean Enables Direct Access To Katz's Grit, Escape Network Inventory
- GM Vehicles Can Email You Now
- New Broadband Privacy Proposal Still Restricts Ad Targeting
- OMMA Today - Wednesday, Oct. 5, 2016
- Salesforce Prepares Twitter Bid
- 'NYT' Expands Native Digital Ad Offering
- Lawmaker To FCC: Strong Broadband Privacy Rules Are 'Important Step Forward'
- Pixate To Shutter, Google Cloud Remains Work In Progress
- AI, Advertising's Next Big Step In Personalizing Branded Videos
- Targeting Both Household Influencers And Buyers Increases Conversion 211%
- Apple Focuses On Relevance To Target Search Ads In App Store
- Facebook Messenger Makes 'Secret Conversations' Standard
- Big Data Will Continue To See Big Gains
- OMMA Today - Tuesday, Oct. 4, 2016
- Twitter Amplify Inks Deal With The CW, Ford Motor
- Under Armour Launches First Snapchat Game
- Emojis In Email Can Boost Engagement
- PushSpring, ComScore Partner To Enhance Mobile Audience Segments
- Facebook Marketplace Seems Incomplete
- Criteo Snares HookLogic, Supply Chain Continues To Consolidate
- Google Virtual Assistant, Pixel, Daydream View VR Headset Brings Advertisers Home
- Is Instagram Approaching Ad Glut?
- 'Financial Times' Revamps Site
- Build, Buy Or Die? The Existential Question Of Cross-Device Identity
- OMMA Today - Monday, Oct. 3, 2016
- Google, Twitter Acquisition Could Have Legs This Time Around
- Dentsu Aegis Acquires Wasabi Analytics
- Amazon Offers $2.5 Million In Student Competition For Better Alexa Bots
- How's The Programmatic Sector Doing? Look At Its People, Not Its Machinery, To Find Out
- What Analysts Will Be Watching For At Google's Big Event
- DialogTech, LiveRamp Partner To Enhance Call Attribution From Display Advertising
- Senator Thune Urges FCC To Reveal Full Plan To Replace Cable Boxes
- Neustar Taps Boingo's Hulse As Revenue Chief
- The Terrifying Monster Called Digital Advertising
- Follow The Data
