Online Media Daily Editions for 2015
Online Media Daily - Tuesday, April 14, 2015
AOL Launches Cross-Screen Programmatic Ad Platform 'One'
TV Viewership Declines Across All Demos
You Say Tomato, I Say Content: How ConAgra Leveraged A Story To Market A Brand
Tagboard, Hootsuite Supply Social For Media Cos.
Google Adds mDialog OTT TV Inventory To DoubleClick AdX
Wearables May Be Next Consumer Communications Channel
Fallon Wins Big Ten Network Account
Rakuten Eyeing PopSugar For $580M
Netflix To Debut 'Pompidou' on April 15
'Booby-Trapped' Ad Delivered Via RTB Reveals The Ever Evolving World Of Ad Fraud
Advertisers Need Attention Balance To Sell More Stuff
Online Media Daily - Monday, April 13, 2015
'Game Of Thrones' Drives HBO Now Awareness
Clinton Launches White House Bid On Social Media
Broadcast TV Advertising Forecast To Continue Early 2015 Decline
The App Attention Economy Is Booming: Retention Still The Challenge
LinkedIn Elevate Encourages Company Staffers To Curate Content
Brands Diversify YouTube Ads, Rack Up 102.8 Million Views
WideOrbit Unveils Programmatic TV Marketplace
Analyst Brian Wieser Urges Holding Company Investors To 'Exit The Sector,' Or 'Move To The Sidelines'
Google Raises Its Game In Cloud Services
AMC Wins Video Privacy Case
6D Global, Google Technologies Ink Partnership
Twitter Pressuring Celebs And Publishers To Use Periscope
More Data Shows Apple Watch Selling Well
Spotify Asking Users To Tweet Ads
Online Media Daily - Friday, April 10, 2015
OTT Advertising Projected To Represent Half Of All TV Ad Revenue By 2020
Unfriend Anyone Who Sends You Baseball Footage
Rising Demand For Original Content Drives Greater Share Of Marketing Budget
M&A For Radio, TV Sees Sharp Decline, But Deal Pricing Remains Stable
Vibrant Media Enters Pre-Roll Video Market
TV Consumers Spending More On Subscription Internet Video
StackAdapt Taps TripleLift For 'Programmatic Direct' Access To Native
IPG CEO Michael Roth Gets 10% Pay Raise For 2014 To Nearly $13 Million
Calculating ROI Isn't Simple; Here Are Steps To Get Started
When Will Print Newspapers Die?
Lionsgate, Comic-Com Launching Online Pay Channel
P&G Putting Beauty Brands On The Block?
Quit Wasting Ad Spend: 3 Ways to Improve Ad Viewability And Strengthen The Digital Ecosystem
Amazon Sues Over Fake Reviews
Online Media Daily - Thursday, April 9, 2015
LinkedIn Buys Lynda.com, Invests In Education
Can Your Phone Measure Emotion?
Facebook Debuts Messenger, Web Site For Exclusive Chat
Silver Linings Emerge From Dark Cloud Of Ad Fraud
Spending Up, But Marketers Still Have Big Digital Blind Spots
Ad Tech Has Come Along Way From Open RTB, And Still Has A Long Way To Go
Mobile Payments Become Marketing Tool For Dunkin' Donuts, Shopify, ChowNow
Location-Based Data Firm Gravy Raises $7.6M In Round Led By Gannett
Twitter Retires Activity Tabs, Moves Trends To Search Page
Omnicom's Wren Gets 33% Pay Hike In 2014 As Company Delivers Strong Profit Growth
OTT Enters 6% Of U.S. Homes
Sources Shoot Down Talk of Google Taking Over Twitter
Zynga Brings Back Pincus, Puzzling Analysts
Snapdeal, FreeCharge in Mega-Merger
Online Media Daily - Wednesday, April 8, 2015
Yahoo Adds Mobile Native Audience Targeting, Apps Create Digital DNA
Sinclair Broadcast Aggregates Data With Audience Network
Brands Give Instagram's Carousel A Whirl
Ford's Odell Talks Global Performance And How Focus RS Will Help
iHeartMedia To Sell Broadcast Radio Via Programmatic
Coca-Cola Takes Top Marketer and Top Brand In Global Effie Index
Sprinklr Continues Buying Spree, Acquires Get Satisfaction Platform
YouTube Increases Interactivity In TrueView Video Ads
Bauer Launches 'Simple Grace'
Ad Tech Revenue To Grow To $100 Billion By 2020
An Apple Watch Could Change Your Life
Russian Hackers Breach White House Email
Social Media's Route To Retail Revolution: Personalize The Shopping Experience
Don't Let Village Wisdom Make You The Village Idiot
Online Media Daily - Monday, April 6, 2015
Facebook Sued For Creating Database of 'Faceprints'
'Rolling Stone' Retracts Campus Rape Story
Pay-TV Providers Need To Embrace OTT Technology
TEN Acquires Torque.TV, Ups Digital Video
Social Spam Plagues Social Networks
Hulu Builds GIF Search Engine As Promotional Tool
HTC, SapientNitro Promote Phones For 'Life' In New Global Campaign
Roku Adds Voice Search
Inside Russia's Army Of Online Trolls
Sony Play Station Emails Vita Customers About Refunds After FTC Settlement
Google Must Face Lawsuit For Sharing App Purchasers' Names With Developers
2 Billion People Using Social Media
Mobile Video Gets Better For Advertisers With MRAID+VPAID
Online Media Daily - Friday, April 3, 2015
Global Ad Spend On Social Nets Forecast At 29%
How Paywalls Prevent News Scoops
Google's $8.5 Million Data-Leak Settlement Wins Approval
Gravity4 Buys Ezlike, Another Facebook Marketing Partner
CMT's Upfront Message: We're Country To The Core
Innovid's Video Patent Helps Leverage Online Ad Options
Search Engines Make Us Think We're Smart
Upstarts Trying To Unseat Craigslist
'NYT' To Give Away "NYT Now" App
Patent Trolls Cast Shadow Over Ad Industry
Three Major Ways Pinterest's $11 Billion Valuation Might Change Your Social Media Strategy
Online Media Daily - Thursday, April 2, 2015
M&A Changes Media Landscape With 545 Transactions Worth $26.6 Billion In Q1 2015
Nativo Adds Real-Time Native Ad A/B Testing To Platform
ANA Preps For Senate Battle Over Tax Breaks
L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
Twitter Buys TenXer, Ups Developer Relationships
Brands Capitalize On March Madness
Amobee: Funnyman Kevin Hart Rules Social Media
Is Meerkat's Star Falling?
Aiming For 70% Viewability: It's Not Glamorous, But It's A Reliable Stepping Stone
Rethinking Brand Advertising In A Mobile World
Online Media Daily - Wednesday, April 1, 2015
Nielsen Rebrands Online Ratings As Digital, Includes Mobile: Unclear How It Will Disclose Accreditation
Media Deals In Early 2015 Total $23 Billion, Digital Most Active
Facebook Debuts Riff Video App
5% of Google Site Visitors Have An Ad Injector Installed
Programmatic Native Grows As Zemanta Plugs Into AdsNative For Supply
Google AdWords Integration Identifies When Paid Search Triggers Offline Sale
MarketShare Tunes Into Data And Attribution, Acquires DataSong
Kal Liebowitz Sued (Again) For Fraudulently Hiding Assets
Reebok Debuts First Fragrance: Swet
Hulu Prevails In Video Privacy Battle
Slack Adds "Pinning" Feature For Easier Channel Navigation
Obama Authorizes Targeted Sanctions To Fight Cyberattacks
Yik Yak Testing Photo-Sharing Feature
Incomplete, Inaccurate Data Stifling B2B Advertising Industry
Online Media Daily - Tuesday, March 31, 2015
Sprinklr Adds $46M To Coffers To Continue Acquisitions
Jay-Z Launches Streaming Music Service Tidal
Support For Google Remarketing Lists Broadens Through Proprietary Data Management Platforms
Comcast Invests $4B In New Company Led By Michael Angelakis
SMG Launches Addressable TV Measurement Tool
Twitter Launches Curator For Publishers To Manage Tweets
Y&R's David Sable Tells Mobile Conference It's Not A 'Mobile First' World
Sovrn Introduces New Video Ad Units To Balloon Programmatic Supply
Havas Media Appoints Damien Marchi To Manage Content
WhatsApp Adding Free Voice-Calling
Can Facebook Messenger Take on Android, iOS?
Lessons From The Savviest Facebook Senators
NBC Cable Nets Prance Into Upfront Season With New Shows
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