Real-Time Daily Editions for January 2015
- Real-Time Daily - Friday, Jan. 16, 2015
- Verizon's 'Zombie Cookie' And The Future Of Audience Targeting
- NBCUniversal Unveils Audience Targeting Platform For TV
- 'On My Terms' - Marketing To The Millennial In Real Time
- AKQA Takes A Seat On Google's AdX
- Google Glass Exit Should Focus Brands On Connecting Smartphones And Beacons
- Admedo Acquires Retargeting Firm Dispop
- Beaconing by Request Enters the Market
- Meetrics Receives MRC Accreditation For Display, Video Viewability Tech
- Four Ps Will Drive Future Of TV Advertising
- Complex Mobile Search Attribution Holding Back Campaigns
- Real-Time Daily - Thursday, Jan. 15, 2015
- Brands Will Tinker With Bidding Algorithms In 2015, Says Millward
- Tremor Signs 40 Pubs For New SSP: Include Bonnier, USA Today
- What We Can Learn From Walmart's Offline Strategies
- Adslot Taps PubMatic For Programmatic Direct Supply
- Viewability And Fraud Need To Be Prioritised - Then We Can Talk About Programmatic Data and Transparency
- Google Delivers On Real-Time Translate Interpreter
- Does Twitter Predict TV Success?
- Video SSP Teads Receives $30 Million In Financing
- Digilant Taps Pothen As US Managing Director
- How Viewers, Advertisers See The Current State of T/V (Television/Video)
- Adaptiv.io, Apsalar Ink Deal For Real-Time Cross-Platform Data Automation
- Analytics Firm Teradata Buys App Marketing Platform Appoxee For $20-25 Million
- Real-Time Daily - Wednesday, Jan. 14, 2015
- Multi-Touch Attribution In Data-Driven Marketing's Passenger Seat
- Opera Mediaworks Brings Mobile Native Advertising To Exchange
- IMH, Parent Company Of Specific Media And Myspace, Rebrands As Viant
- Undertone Adds 3 To Sales Team
- Smarter Remarketer Rebrands, Elevates Osborne To CEO
- MEC To Use Celtra Ad Platform
- Is Apple Watch Going To Be Powerful Platform for Advertising?
- A World Without Cookies: Post-Apocalypse Or Better Marketing?
- In-Pocket, Phone Beaconing: Tapping into the Store Shopper
- What's The Marketing Value For Social Media, Award Shows
- The Five Biggest Buzzwords Of 2015
- Real-Time Daily - Tuesday, Jan. 13, 2015
- ESPN Gives Its First 'Programmatic TV' Ad 31% Of Screen
- 75% Of APAC Marketers To Increase Data-Driven Spend In 2015
- Maybe TV Networks Are Smarter Than We Think
- DoubleVerify's Video Ad Measurement Tech, Including Viewability, Receives MRC Accreditation
- Agency TV Media Buyers May Soon Sit Atop Online Video Ad-Buying
- Hyperbabble Of The Day
- Why Brands Are Eyeing Programmatic Direct
- Turbo Tax Buys ESPN's First Programmatic Ad Slot
- Daily Mail Runs Full-Page Ad In 'NYT' Promoting Programmatic
- Demand For 'Programmatic TV' Outstripping Supply
- ePort Electronic Media Buying Soars For TV Stations
- Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
- Real-Time Daily - Monday, Jan. 12, 2015
- Ad Tech's Maturation Will Lead To 'Spectacular' Year For Some, 'Pain' For Others
- Technology Marketing Chart Shows Exploding Landscape
- Yahoo Shutting Down Right Media Exchange
- SpotXchange CEO Shehan On Why Broadcast TV Is Attracted To Programmatic
- London Business School Calls Planning And Buying Review
- U.S. Marketers Spending More On Search, Programmatic With Higher Returns
- Beacons Coming to the Apple Watch for Grocery Shopping
- Twitter To Create Video Ad Unit
- Beating The Bots -- 3 Top Tips To Success
- Real-Time Daily - Friday, Jan. 9, 2015
- AOL, Yahoo Involved In M&A Speculation - This Time, It's Not Just With Each Other
- IgnitionOne Focuses On Mobile, Finding Unattributed Conversions
- SMG Unveils New Global Operating Structure
- Creative Agencies Need To Be Tech Companies Too
- Yahoo Stakeholder Starboard Pressures Mayer To Push AOL Merger
- Beating The Bots -- 3 Top Tips To Success
- Programmatic Brand Advertising's Mount Rushmore
- TV Audience Buying Is Only Half the Story
- Real-Time Daily - Thursday, Jan. 8, 2015
- Reliance On Analytics To Grow As Data-Driven Marketing Drives Revenue, Report Says
- The Blame Game: Transparency In Programmatic
- Intent-Based Marketing On The Rise: Yieldbot Passes 1 Billion User Sessions Milestone
- Nielsen Taps ESPN's Enoch As Audience Chief, Succeeds McDonough
- Iponweb Taps Former PubMatic Exec Walczak For GM Role
- CPG Brands: Seven Ways To Run A Better Programmatic Campaign
- Microsoft Launches Cross-Platform Ads On MSN Apps
- 2015 Television Advertising Predictions -- Or Guarantees?
- The Autonomous Future Of Media
- Real-Time Daily - Wednesday, Jan. 7, 2015
- Verizon-AOL Chatter Fueled By Programmatic Mobile Video
- Real-Time With Randi Zuckerberg
- Google Names Programmatic Video Marketplace Partners: Fox News, HGTV, Netflix On Board
- Verizon CEO Rejects Rumors Of AOL Bid
- Tremor Video Adds 2 TV Veterans To Roster
- Rotherham Joins FreeWheel As CMO
- Ooyala's State of Broadcasting: That OTT Train Is Coming Fast!
- A New Year's Resolution: Take Action On Insights
- The Two Big Winners Of 2014: Streaming And Programmatic
- Real-Time Daily - Tuesday, Jan. 6, 2015
- Pre-Real-Time: Apple Watch Gets Programmatic Support Months Before Launch
- Former Cadreon Exec Lambertus Joins Mobile Video SSP Vdopia
- Verizon Taps AOL For Programmatic Video Partnership
- Yashi Brings Interactive Video Tech To DSP With Viewbix Partnership
- Ad Tech Leading The 'New' AOL
- ITN Taps Poulin From MediaVest To Lead Programmatic Platform
- Havas, Universal Music Alliance Taps Behavioral Data For Insight Into Musical Tastes, Perceptions
- Apple Watch Ad Platform Makes Debut at CES
- Confronting Goliath To Find Marketing's Emotional Triggers
- Polaroid Unveils Socialmatic Camera
- Data Becomes CES Rising Star For Advertisers
- What's In Store For The Ad Tech Industry in 2015
- Year-End Performance Review: I'm Confused
- Real-Time Daily - Monday, Jan. 5, 2015
- Real-Time Analytics To Shift From 'Descriptive To Prescriptive'
- Digital Media M&A Predicted To Pick Up Steam In 2015
- 5 New Year's Resolutions For Ad Tech
- Snapchat Raises $500M, Capitalizes On Growth
- Nearly Three In Four FT.com Impressions On Open Exchanges Fraudulent
- Shape Up Or Ship Out -- FT.com Figures' Stark Warning On Digital Display
- Bing Predicts NFL Games, But Can It Predict Winning Super Bowl Ads?
- Confronting Goliath To Find Marketing's Emotional Triggers
- Havas Thinks Those Paragraph-Splitting 'Outstream' Ads Are Unobtrusive
