Real-Time Daily Editions for July 2015
Real-Time Daily - Friday, July 17, 2015
Programmatic's Vanguard Is Being Led By Nation's Biggest Spenders
Nestle And Tesco Claim Programmatic Success
Can Viewability Co-Exist With Programmatic Media?
Marketers Betting On DMPs For A Programmatic Future
Kagan Joins Ad2Games As COO And Managing Director
Arranged Marriages: Digital Marketing's Dirty Secret Prompting So Many Reviews
Google Revenue Up, Cost Per Click Down
Has Technology Really Improved the Ad Business?
It's Not Magic, Just Cross-Device Conversion Tracking
Unruly Joins The Completed-Ad-View Derby
World Wide Web Consortium Unveils Do-Not-Track Standards
AppsFlyer Develops Plan To Accommodate Facebook's Data Policy Change
Media, Marketing Deals Hold Steady
Wearables, IoT, Drones Boost Tech Projections
Real-Time Daily - Thursday, July 16, 2015
The Rise Of The 'Chief Marketing Technologist'
Pandora's Programmatic Offering Takes Lumps In OTR Global Report
How Is Viewability Evolving? We've Seen This Before...
B2B Retargeter Demandbase Raises $30M
It's Not Magic, Just Cross-Device Conversion Tracking
WPP's Xaxis Begins Trading 'Click-To-Call' Ads
Klick Push Teams With 3 Email Marketers To Push Engagement
TV Upfronts In Flux, Execs Braced For Radical Change
InMobi Launches Miip, Discovery Platform
Zeta Interactive Closes $125M Funding, Plans US, UK Growth
Forget CMO vs CMT: Get Agile With IT, Then DecideTitles
Real-Time Daily - Wednesday, July 15, 2015
Real-Time Health Data Straight From The Consumer: When Is The Line Crossed?
Integral Ad Science Opens Offices In Paris, Tokyo
Prepare For Programmatic Imperialism: Q&A With ChoiceStream's Eric Bosco
Vindico Receives MRC Accreditation For Video Viewability
Real-Time Email Optimization Goes Live, Relies On Data
Fadgen Joins Beachfront To Lead Ad Tech Products
Crimson Hexagon Partners with Tumblr
Facebook Creative Strategist Gomersall Leaves to Launch New Ad-Tech Venture
Is Native Gearing Up To Be The Answer To Display Concerns?
As Mobile Results Improve, Desktop Search Value Erodes
Why I Should Share My Digital Identities With My Vendors
Agencies Consider Native Advertising Creative Outlet In U.K.
Real-Time Daily - Tuesday, July 14, 2015
Cox Media's Gamut Aims To Simplify Programmatic For Publishers
Digital Advertising Research Veteran Komar Joins Index Exchange
Former Apple Exec Crawford Joins Drawbridge As COO
Gameloft Solves For Mobile Monetization By Going 100% Direct
Video Ad Tech Firm AnyClip Media Raises $21M
Programmatic To Account For 25% Of Digital Display Spend In Norway
Hyperbabble Of The Day
Tribune Content Agency Launches Cross-Channel Video Network
Is Ad Tech In A Bubble?
TiVo Taps Foster To Run Measurement Unit TRA
Eurostar Consolidates Media Duties With Dentsu Aegis Network
Real-Time Daily - Monday, July 13, 2015
Viewability + Fraud = You're Wasting A Lot Of Money
DataXu, Dstillery, Oracle Execs Form nToggle's Product Board
Google Uses Neural Network For Spam Filter
Bing Rolls With Demographic Targeting
Piriteze Targets High Pollen Areas With Sky AdSmart
Gartner's Falling PC Estimates Confirm Rise In Mobile Search, Programmatic
The DMA To DMZ: An Impression
A Mid-Year Check-In On 2015 Marketing Predictions
AOL's Convertro Drills Attribution Weather Data Down To ZIP Codes
Meredith Acquires Grocery Server For Local Digital Ad Targeting
Real-Time Daily - Friday, July 10, 2015
Simulmedia Brings TV Ad Tech To App Marketers
Verizon's AOL Reportedly In Talks To Acquire Millennial Media
Xaxis Grows Mobile-Focused 'Light Reaction' Group, Hires 2 MDs
Extreme Reach's Video Viewability Tech Receives MRC Accreditation
Programmatic TV Standards Group Forms
Piriteze Targets High Pollen Areas With Sky AdSmart
The Ironic Sophistication Of Viewability
Google Regains Market Share Losses From Yahoo-Bing
Google-Twitter Deal Fails To Index Most Brand Tweets In Search Results
Real-Time Daily - Thursday, July 9, 2015
Centro's Latest DSP Switches Teams
Mobile Throws A Wrench In Viewability, MRC's Latest Test Finds
Planning A Programmatic Practice: How-Tos
AerServ Taps BidSwitch To Launch Mobile Video Exchange; MediaMath Plugs In
4 Reasons Programmatic TV Is Over-Hyped
Vdopia Taps Former OpenX Exec Price As SVP, Product
Hyperbabble Of The Day
Eyereturn Rounds Out Ad Tech Stack With Analytics Hub
Human Emotion Is The Key To Unlock Long-Term Brand Relationships
Sizmek: Most Flash Rich Media Ads Incompatible With Mobile
Sizmek Makes A Play For Mobile Autoplay Ads
iHeartMedia Brings Streaming Radio To AT&T U-verse
YouTube Multichannel Networks Worth Billions
New Data Breach Bill Covers Photos, Geolocation Data, Other 'Sensitive' Information
Real-Time Daily - Wednesday, July 8, 2015
Instead Of Taking Ad Tech In-House, Lenovo Is Giving Ultimatums
Live Nation Rolls Out Programmatic Platform, Audience-Targeting Offering
iHeartMedia Hires Brokaw To Help Lead Programmatic Efforts
Ad Confidence Dips, Remains Near Historic High, Especially Digital
Avari Sets Out To Personalize Email Content Via Automation
Google Offers A Better Way To View AdWords Display Reporting
Microsoft And AOL Deal Offers Better Options For Brands And Agencies
It Takes More Than Just Data
Internet of Things And The Next Wave Of Targeting Data
Real-Time Daily - Tuesday, July 7, 2015
The Hyperbabblers Strike Back
Mobile DSP AreaOne Opens Office In China
The Internet of Things & Connecting with Consumers
NetAdge Taps Adsquare For Mobile Audience Data
Marketers Looking To Technology To Enhance Engaging Content
Forman Joins YuMe's Board As Weiden, Li Resign
The Self-Fulfilling Digital Media Ecosystem
Q&A With Jivox CEO Nesamoney
Hearst's Brien Celebrates Interdependence Day: Assembles iCrossing Team, Explains Need For Neutrality
Real-Time Daily - Monday, July 6, 2015
So Much Data, Such Little Understanding
Retail Publisher Connexity Launches Private Marketplace
Unilever's Bold Move Makes Click Fraud A Very Public Discussion
Media/Marketing Deals Hit $53B, Software/Tech Leads Efforts
It's All TV, Isn't It: A Rumination
Google Referral Data Nearing Zero
Carat's Jarvie: Embrace Programmatic Or Be Left Behind
It's An Arbitrage Media World -- Premium Publishers Just Die In It
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