Search & Performance Marketing Daily Editions for April 2023
- Search & Performance Marketing Daily - Friday, April 28, 2023
- YouTube Highlights 'Analog Horror' As A New Trend
- Amazon Ads Advances DSP Machine-Learning Models
- Pinterest Integrates With Amazon In Multiyear Ad Partnership
- Firm Integrates Google Web Stories Into Platform To Help Publishers
- Currency Conundrum Meets Measurement Mayhem This Spring - Are You Ready?
- Study: Marketers Question Viability Of Full-Funnel Measurement
- The Debate About Measuring What We Watch
- Outfront Panel Predicts Emergence Of 'Trust Upfront'
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen
- Latinos Will Be Future Drivers Of Spending In U.S.
- Teads Expands CTV Programmatic Internationally
- Deloitte, McKinsey Data Show More Consumer Confidence, Shifting Splurges
- Amazon Beats Forecasts, Notches $9.5 Billion In Ad Sales
- Search & Performance Marketing Daily - Thursday, April 27, 2023
- Agency PMG Integrates Its Platform With OpenAI API
- Concerns Mount Over Search-Engine Censorship In China Leaking Into U.S.
- Yahoo's Readiness To Transform Business Tested By Acquisitions, Partnerships
- U.S. GDP Slows, Only 23% Of SMBs Feel Confident In Marketing Strategies
- Google Offers Subscription/Paywall Service To Publishers
- Google's Industry Dialogue Over The Privacy Sandbox
- On Morning Of 'JIC Upfront,' Nielsen Endorses MRC: Calls For 'Trust And Transparency'
- Advertisers Advised To Pursue Meta For Refunds For Delivery, Overspend Glitch
- Mother's Day Spending To Top $274 Per Person
- Behind Brands' Focus On Clean Rooms, Interoperability, Identity Strategies
- U.S. Ad Index Falls For 9th Consecutive Month In March
- UK Watchdog Blocks Microsoft's Acquisition Of Activision Blizzard
- Search & Performance Marketing Daily - Wednesday, April 26, 2023
- Tinuiti Data Shows Amazon's Share Of Google Shopping Impressions Rose
- Alphabet Slows, But Search Shows Resilience
- YouTube Launches Gen Z Music, And Trending Music On Shorts
- Basis, Peer39 Partner To Help Marketers Break The Addiction Of User IDs
- Yelp Search, Visual Experiences Get An Upgrade Through AI, Large Language Models
- Instacart, Roku Partnership Pairs Online Groceries With TV Streaming
- Consumers Protest Brands' 'Greedflation,' Public Controversies
- Sloomoo Brings Sensory Play To A Wider Audience
- Adapting With Confidence: The Key Role of Risk-Taking In Marketing
- Search & Performance Marketing Daily - Tuesday, April 25, 2023
- There's A Silver Lining In Pacvue's Ad Spend/Performance Report
- Google Accelerator For Blockchain Companies Launches
- Microsoft Rides AI Wave To New Era Of Computing, Nadella Says
- Sam's Club Adds Retail Media Network Partner Program
- Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen
- Sprout Social Launches Hub For Social Media, Marketing Execs
- VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)
- What QSRs Should Be Prioritizing Now
- Spending Surges On High-End Beauty Products
- Adobe Fixes Problems That Caused Partial Creative Cloud Outage
- B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing Spend
- NewFronts Taps Entertainment Journalist Maria Menounos As 2023 Host
- Paramount's Fahey Rush: We're Halfway Through Our Upfront - Dinners, That Is
- Search & Performance Marketing Daily - Monday, April 24, 2023
- Cybersecurity Firm Sees Sophisticated Bot Surge Despite Reduced Internet Traffic
- Microsoft Drops Twitter From Ad Platform As Elon Musk Files Lawsuit
- Digital Media Entrepreneur Creates Search, Measurement Podcast Company
- How Many Ad Trackers Load With A Page And Slow Browsers On Average?
- Consumers Tend To Mistrust Facebook More Than Google, Amazon
- System Glitch Causes Significant Facebook Advertising Overspend
- Report: Marketers Continue To Lag Significantly On Sustainability Front
- Attentive Adds AI To Its Conversational Platform
- Will Upfront 2028-29 Be IRL?
- Expertise Makes The Difference At 'Fast Growing Trees'
- B2B Marketers Need Content Personas
- 13 Of The Biggest Tech Design Failures
- Google Instates New Validations For Ad Account Names
- Search & Performance Marketing Daily - Friday, April 21, 2023
- The Evolution Of Transformative Search Engine Experiences
- Generative AI Most Transformative Technology On Par With The Internet
- How U.S. Consumers Really Think About Online Privacy
- Gen Z Shopping: 79% Originates On Social Media, Study Shows
- Marigold Debuts Tool To Help Marketers Collect Zero- And First-Party Data
- FASTs To Generate $6.3B In Global Revenue In 2023, $12B By 2027
- Barkley Issues New Purpose Report To Guide Brands
- Values Are Meaningless -- But They Don't Have To Be
- Why Strategic M&A Activity Can Be A Growth Engine For Your Company
- Generation Alpha Checks In
- The Changes For B2B Companies Under California Law
- Search & Performance Marketing Daily - Thursday, April 20, 2023
- Google Launches New Web Crawler
- Reddit Creates Amsterdam Hub For Engineering, Sales, Part Of EMEA Expansion
- Microsoft Advertising Expands Latin America Presence Through Partnership
- Lundberg Farms Quits Earth Day In Ad Campaign
- Google Merges AI Research Units
- U.S. 'JIC' Plans Upfront-Style Event, Will Unveil Baseline Standards Update
- News/Media Alliance Issues Principles Covering Generative AI Use Of Publisher Content
- Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
- Firm Adds Predictive Models To Its Programmatic Platform
- The Futility Of Media Measurement
- Search & Performance Marketing Daily - Wednesday, April 19, 2023
- Microsoft Windows May See More Ads
- Tripadvisor Leans Into Fight Against Fake Reviews
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
- LinkedIn Debuts Job-Search Filter - Top 50 U.S. Companies To Work For
- What Would Live Programming Give To Netflix? Unexpected Results
- Roku Offers New 'Reach' Guarantee, Competes With Cable
- Hearst Expands Contextual Ad Arrangement With Chicory
- How Marketers Capture Consumer Attention
- Automotive TV Spending Increases 10.5%
- Nine More U.S. States Join Google Ad Antitrust Action
- Search & Performance Marketing Daily - Tuesday, April 18, 2023
- Microsoft Quietly Develops AI Chip
- Google Tests AI To Optimize Ad Targeting Without Third-Party Cookies
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
- Sales And Marketing Want Better Collaboration, CMO Study Shows
- Search And ChatGPT: You Still Can't Get There From Here
- Consumer Location Data Indicate Shift In Spending Habits
- Bushmills Distills Credo: 'Follow No One'
- CleverTap Offers AI-Driven Tool For Creating Messages
- Omnicom Culture Shop Sparks & Honey Redefines Its Own
- Cicis Pizza CMO's World Of Possibilities
- Using AI To Translate Human Language Into Data: Q&A With Inuvo's Melodie Du
- Crumbl Cookie's Popularity Commands Respect
- Search & Performance Marketing Daily - Monday, April 17, 2023
- Google Working On Experimental Text-To-Video AI
- Samsung Reportedly May Switch To Microsoft Bing For Search
- Fashion Label Uses AI Merchandising To Improve Site Search By 25%
- Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026
- Marketers Celebrate 4/20
- Study: Gamers Are Big FAST Viewers, Streaming Subscribers
- A Tempest In A Beer Can
