Search & Performance Marketing Daily Editions for April 2023
Search & Performance Marketing Daily - Friday, April 28, 2023
YouTube Highlights 'Analog Horror' As A New Trend
Amazon Ads Advances DSP Machine-Learning Models
Pinterest Integrates With Amazon In Multiyear Ad Partnership
Firm Integrates Google Web Stories Into Platform To Help Publishers
Currency Conundrum Meets Measurement Mayhem This Spring - Are You Ready?
Study: Marketers Question Viability Of Full-Funnel Measurement
The Debate About Measuring What We Watch
Outfront Panel Predicts Emergence Of 'Trust Upfront'
'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen
Latinos Will Be Future Drivers Of Spending In U.S.
Teads Expands CTV Programmatic Internationally
Deloitte, McKinsey Data Show More Consumer Confidence, Shifting Splurges
Amazon Beats Forecasts, Notches $9.5 Billion In Ad Sales
Search & Performance Marketing Daily - Thursday, April 27, 2023
Agency PMG Integrates Its Platform With OpenAI API
Concerns Mount Over Search-Engine Censorship In China Leaking Into U.S.
Yahoo's Readiness To Transform Business Tested By Acquisitions, Partnerships
U.S. GDP Slows, Only 23% Of SMBs Feel Confident In Marketing Strategies
Google Offers Subscription/Paywall Service To Publishers
Google's Industry Dialogue Over The Privacy Sandbox
On Morning Of 'JIC Upfront,' Nielsen Endorses MRC: Calls For 'Trust And Transparency'
Advertisers Advised To Pursue Meta For Refunds For Delivery, Overspend Glitch
Mother's Day Spending To Top $274 Per Person
Behind Brands' Focus On Clean Rooms, Interoperability, Identity Strategies
U.S. Ad Index Falls For 9th Consecutive Month In March
UK Watchdog Blocks Microsoft's Acquisition Of Activision Blizzard
Search & Performance Marketing Daily - Wednesday, April 26, 2023
Tinuiti Data Shows Amazon's Share Of Google Shopping Impressions Rose
Alphabet Slows, But Search Shows Resilience
YouTube Launches Gen Z Music, And Trending Music On Shorts
Basis, Peer39 Partner To Help Marketers Break The Addiction Of User IDs
Yelp Search, Visual Experiences Get An Upgrade Through AI, Large Language Models
Instacart, Roku Partnership Pairs Online Groceries With TV Streaming
Consumers Protest Brands' 'Greedflation,' Public Controversies
Sloomoo Brings Sensory Play To A Wider Audience
Adapting With Confidence: The Key Role of Risk-Taking In Marketing
Search & Performance Marketing Daily - Tuesday, April 25, 2023
There's A Silver Lining In Pacvue's Ad Spend/Performance Report
Google Accelerator For Blockchain Companies Launches
Microsoft Rides AI Wave To New Era Of Computing, Nadella Says
Sam's Club Adds Retail Media Network Partner Program
Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen
Sprout Social Launches Hub For Social Media, Marketing Execs
VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)
What QSRs Should Be Prioritizing Now
Spending Surges On High-End Beauty Products
Adobe Fixes Problems That Caused Partial Creative Cloud Outage
B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing Spend
NewFronts Taps Entertainment Journalist Maria Menounos As 2023 Host
Paramount's Fahey Rush: We're Halfway Through Our Upfront - Dinners, That Is
Search & Performance Marketing Daily - Monday, April 24, 2023
Cybersecurity Firm Sees Sophisticated Bot Surge Despite Reduced Internet Traffic
Microsoft Drops Twitter From Ad Platform As Elon Musk Files Lawsuit
Digital Media Entrepreneur Creates Search, Measurement Podcast Company
How Many Ad Trackers Load With A Page And Slow Browsers On Average?
Consumers Tend To Mistrust Facebook More Than Google, Amazon
System Glitch Causes Significant Facebook Advertising Overspend
Report: Marketers Continue To Lag Significantly On Sustainability Front
Attentive Adds AI To Its Conversational Platform
Will Upfront 2028-29 Be IRL?
Expertise Makes The Difference At 'Fast Growing Trees'
B2B Marketers Need Content Personas
13 Of The Biggest Tech Design Failures
Google Instates New Validations For Ad Account Names
Search & Performance Marketing Daily - Friday, April 21, 2023
The Evolution Of Transformative Search Engine Experiences
Generative AI Most Transformative Technology On Par With The Internet
How U.S. Consumers Really Think About Online Privacy
Gen Z Shopping: 79% Originates On Social Media, Study Shows
Marigold Debuts Tool To Help Marketers Collect Zero- And First-Party Data
FASTs To Generate $6.3B In Global Revenue In 2023, $12B By 2027
Barkley Issues New Purpose Report To Guide Brands
Values Are Meaningless -- But They Don't Have To Be
Why Strategic M&A Activity Can Be A Growth Engine For Your Company
Generation Alpha Checks In
The Changes For B2B Companies Under California Law
Search & Performance Marketing Daily - Thursday, April 20, 2023
Google Launches New Web Crawler
Reddit Creates Amsterdam Hub For Engineering, Sales, Part Of EMEA Expansion
Microsoft Advertising Expands Latin America Presence Through Partnership
Lundberg Farms Quits Earth Day In Ad Campaign
Google Merges AI Research Units
U.S. 'JIC' Plans Upfront-Style Event, Will Unveil Baseline Standards Update
News/Media Alliance Issues Principles Covering Generative AI Use Of Publisher Content
Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
Firm Adds Predictive Models To Its Programmatic Platform
The Futility Of Media Measurement
Search & Performance Marketing Daily - Wednesday, April 19, 2023
Microsoft Windows May See More Ads
Tripadvisor Leans Into Fight Against Fake Reviews
How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
LinkedIn Debuts Job-Search Filter - Top 50 U.S. Companies To Work For
What Would Live Programming Give To Netflix? Unexpected Results
Roku Offers New 'Reach' Guarantee, Competes With Cable
Hearst Expands Contextual Ad Arrangement With Chicory
How Marketers Capture Consumer Attention
Automotive TV Spending Increases 10.5%
Nine More U.S. States Join Google Ad Antitrust Action
Search & Performance Marketing Daily - Tuesday, April 18, 2023
Microsoft Quietly Develops AI Chip
Google Tests AI To Optimize Ad Targeting Without Third-Party Cookies
Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
Sales And Marketing Want Better Collaboration, CMO Study Shows
Search And ChatGPT: You Still Can't Get There From Here
Consumer Location Data Indicate Shift In Spending Habits
Bushmills Distills Credo: 'Follow No One'
CleverTap Offers AI-Driven Tool For Creating Messages
Omnicom Culture Shop Sparks & Honey Redefines Its Own
Cicis Pizza CMO's World Of Possibilities
Using AI To Translate Human Language Into Data: Q&A With Inuvo's Melodie Du
Crumbl Cookie's Popularity Commands Respect
Search & Performance Marketing Daily - Monday, April 17, 2023
Google Working On Experimental Text-To-Video AI
Samsung Reportedly May Switch To Microsoft Bing For Search
Fashion Label Uses AI Merchandising To Improve Site Search By 25%
Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026
Marketers Celebrate 4/20
Study: Gamers Are Big FAST Viewers, Streaming Subscribers
A Tempest In A Beer Can
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