Search & Performance Marketing Daily Editions for May 2023
- Search & Performance Marketing Daily - Wednesday, May 31, 2023
- Mapping Startup Raises $18M To Redefine Location-Based Content
- Instacart Debuts AI-Charged Ask Instacart Search Powered By ChatGPT
- Baidu Launches $145M Venture Capital AI Fund
- Storytelling, Music, Pacing Drive LinkedIn Luxury Brand Video Ads
- VideoAmp Announces Data Deal With Consumer Credit Bureau TransUnion
- Dish Intros Combined, Programmatic Buys Of Sling CTV, Linear Satellite Inventory
- Ulta Gains On Increased Marketing Spending
- Marketers Eye Consumer Trends In Artificial Intelligence, Social Video
- Publishers Are Offered An Intent-Based Tool To Personalize Ads
- Dentsu Revises Ad Outlook Downward, Cites Macro Economy
- 4 Content Accessibility Improvements You Can Start Today
- Search & Performance Marketing Daily - Tuesday, May 30, 2023
- WPP, Nvidia Announce Historic Partnership Based On Generative AI Content Engine
- OpenAI CEO, Others Back Warning Of Advanced AI 'Extinction' Risk
- Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
- Why Kraft Heinz Head Of Data Loves AI-Driven Analytics
- Snapchat Tests New AI Feature, Generates 'Dreams'
- YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023
- Meta Goes 'Lighter And Thinner' With Mixed-Reality Headset To Rival Apple
- Amazon Scores First-Ever 'Best-In-Class' Retail Media Network Ranking
- The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
- Marketers Favor Customer Acquisition Over Retention, Despite Shaky Outlook
- When Running An Agency, What You Measure Matters
- Stop Scraping Funnel Bottoms: Go Upstream To Pan For Gold
- American Express Looks At Using AI To Determine Loan Eligibility
- How Bing Can Become An Effective Ad Platform For Real Estate
- Search & Performance Marketing Daily - Friday, May 26, 2023
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability
- TikTok Wants To Offer An AI Chatbot For Search And Discovery
- Google's $23 Million Data Leakage Settlement Moves Forward
- Abortion Patient Seeks Order Banning Google From Collecting Data
- Twitter Adds 'Pro' API Tier, Grants Startups Access For $5,000 Per Month
- Spotify May Field An AI Tool Enabling Podcast Advertisers To Use Artificially Generated Voices: Reports
- Are Holding Companies Facing An 'Innovator's Dilemma' Threat From AI?
- The HALO Effect: Is Cross-Media Measurement Here?
- Study: Marketers Quickly Take To Generative AI
- Patagonia, Costco Are Ranked Most Reputable Brands
- Search & Performance Marketing Daily - Thursday, May 25, 2023
- Audio Listening Habits And How Marketers Can Capitalize On Summer
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, Travel
- 'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
- Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals
- Omnicom's Wren Likens AI To 'War,' Discloses Betas With Microsoft, Google, Others
- Meta Adds Search Results Ad Placements Via Instagram Marketing API
- DOJ Urges Supreme Court To Let Google Victory Stand In Battle Over Lyrics
- Microsoft Calls For New Agency To Oversee And License AI
- The Roar Of GDPR: The Impact On Marketers And Their Tech Stacks
- Asian Americans Spend Most Time With Streaming TV, Social Media
- System1's Latest Ad Testing Tool Measures Emotional Responses To Digital Pitches
- Hootsuite Launches 'Enhanced Inbox' Feature To Help Marketers Streamline Customer Service
- Search & Performance Marketing Daily - Wednesday, May 24, 2023
- Can Watermarks And Metadata Solve Generative AI Copyright Challenge?
- March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti Reports
- Google To Work With Europe On 'AI Pact'
- Short-Form Video Is This Year's Biggest Priority For Marketers
- Cost Of Advertising Fell in Q1, While Website Visitors Rose, Study Says
- TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
- Acoustic Debuts Behavior-Based Multichannel Marketing Platform
- What Agency Model Do You Need?
- Etsy Ads Highlight New Tech For The Perfect Find
- Search & Performance Marketing Daily - Tuesday, May 23, 2023
- Rivals Google, Microsoft Expand On Role Of Generative AI At Events
- Google Enters Next Phase Of Advertising Through Automation, Generative AI
- Shutterstock Acquires Large GIF Library, Image Search Engine Giphy In $53M Deal
- Adobe Adds Generative AI To Photoshop
- Apple Strikes $430B Deal With Broadcom To Purchase U.S.-Made Semiconductors
- Etsy Pushes Search By Image Feature In 'Life' Spot
- Spotify Eyes AI For Ads Using Popular Hosts' Voices
- Marketing Meter: Brands Have Trouble Measuring ROI Across Channels
- Location Data Suggest New Strategies Are Needed To Reach Commuters
- Deconstructing A Predatory Marketplace
- Search & Performance Marketing Daily - Monday, May 22, 2023
- OpenAI CEO Sam Altman Shares ChatGPT 'A-ha' Moments
- Former Google, YouTube Execs To Shutter Neeva Search Engine
- Google WNBA Ad Inspires Fashion, Highlights New Ways To Search
- Google Settles $39.9M Location Tracking Lawsuit
- CMOs To Decrease Investments In Paid Search: Gartner Study
- Sustainability: From Buzzword To Basic Expectation
- Tubi, TikTok Lead BRAG Index Rankings Of App Branding Power
- Intergenerational Action: Looking To Drive Change
- Keeping Cross-Platform Measurement Flexible for Users
- Agency Media Vet Lowenthal Joins Ad Industry AI Platform Inuvo
- Telly, Offering Free Smart TVs For Data, Always-On Ads, Draws 100K Users In 36 Hours
- Parents Can Sue YouTube Over Children's Privacy, FTC Says
- Asian Americans, Native Hawaiians And Pacific Islanders Are Wary Of Online Marketing
- Search & Performance Marketing Daily - Friday, May 19, 2023
- Data Reveals Programmatic Cookie Alternative Pricing, Impressions
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
- Twitter Sends Microsoft Letter About Unauthorized Data Use
- AI-Generated News Sites More Than Double In Two Weeks
- 'New York Times' Launches 'Enhanced' Bylines For Online Stories
- Tubi, TikTok Lead BRAG Index Rankings Of App Branding Power
- Streaming Video Users Renew Privacy Battle With Google
- Instagram Might Release A Twitter Rival App In June
- Good To Go: Consumer Goods Brands Are Boosting Their Digital Spend
- How D2C Brands Can Regain Their Cool
- Search & Performance Marketing Daily - Thursday, May 18, 2023
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023
- Microsoft Data Shows Changes To Bing Chat Queries And Click Paths
- Google To Disable 1% Of Third-Party Cookies In Chrome
- Google Reportedly Will Let Advertisers Generate AI Media Assets With PaLM 2
- 'Aren't We All Superheroes?' Emodo's New Chief Of Products Says
- YouTube To Bow Unskippable Ads, 'Pause Experiences'
- Meta Expands Lead Ads Features, Tests Promotional Ads Product
- With Focus On Attention Metrics, TRG Forms Brand Performance Group
- Google To Delete Inactive Gmail, Drive Accounts
- Braze Unveils Tools To Eliminate Redundancy In Tech Stack
- How Retail Marketers Can Optimize Livestream Shopping
- Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds
- Google To Purge Accounts More Than Two Years Old
- Search & Performance Marketing Daily - Wednesday, May 17, 2023
- Ally Paid-Search Lead Says Customer-Centric Means Being 'Curious,' 'Intimate' With Data
- Microsoft Research Suggests AI Shows Signs of Human Reasoning
- MediaWallah Releases Configurable, Transparent Identity Management Suite
- Google Prevails In Privacy Battle With Chrome Users
- iSpot.TV To Measure Reach For YouTube, YouTube TV
- NBCU Launches Cross-Platform Outcome Metrics For Local Marketers
- Disney Touts Audience Graph At Upfront, Asserts Programmatic Will Be This Year's Core
- YouTube TV Is Sole Pay-TV Provider To Add Subs In Disastrous Q1
- WBD's Max To Offer Interactive Ads, Exclusive Content Sponsorships
- Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad Platform
- How AI Will Harm The Search Sector Without Industry Standards
- Does Anyone Really Want 'Better' Audience Measurement?
- AI Might Just Kill The Modern Web
- Dotdash Meredith Debuts Cookieless Ad Targeting Tool
- CVS CMO Says AI Will Have 'Profound' Impact On Agency Biz
