Search & Performance Marketing Daily Editions for May 2023
Search & Performance Marketing Daily - Wednesday, May 31, 2023
Mapping Startup Raises $18M To Redefine Location-Based Content
Instacart Debuts AI-Charged Ask Instacart Search Powered By ChatGPT
Baidu Launches $145M Venture Capital AI Fund
Storytelling, Music, Pacing Drive LinkedIn Luxury Brand Video Ads
VideoAmp Announces Data Deal With Consumer Credit Bureau TransUnion
Dish Intros Combined, Programmatic Buys Of Sling CTV, Linear Satellite Inventory
Ulta Gains On Increased Marketing Spending
Marketers Eye Consumer Trends In Artificial Intelligence, Social Video
Publishers Are Offered An Intent-Based Tool To Personalize Ads
Dentsu Revises Ad Outlook Downward, Cites Macro Economy
4 Content Accessibility Improvements You Can Start Today
Search & Performance Marketing Daily - Tuesday, May 30, 2023
WPP, Nvidia Announce Historic Partnership Based On Generative AI Content Engine
OpenAI CEO, Others Back Warning Of Advanced AI 'Extinction' Risk
Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
Why Kraft Heinz Head Of Data Loves AI-Driven Analytics
Snapchat Tests New AI Feature, Generates 'Dreams'
YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023
Meta Goes 'Lighter And Thinner' With Mixed-Reality Headset To Rival Apple
Amazon Scores First-Ever 'Best-In-Class' Retail Media Network Ranking
The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
Marketers Favor Customer Acquisition Over Retention, Despite Shaky Outlook
When Running An Agency, What You Measure Matters
Stop Scraping Funnel Bottoms: Go Upstream To Pan For Gold
American Express Looks At Using AI To Determine Loan Eligibility
How Bing Can Become An Effective Ad Platform For Real Estate
Search & Performance Marketing Daily - Friday, May 26, 2023
How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability
TikTok Wants To Offer An AI Chatbot For Search And Discovery
Google's $23 Million Data Leakage Settlement Moves Forward
Abortion Patient Seeks Order Banning Google From Collecting Data
Twitter Adds 'Pro' API Tier, Grants Startups Access For $5,000 Per Month
Spotify May Field An AI Tool Enabling Podcast Advertisers To Use Artificially Generated Voices: Reports
Are Holding Companies Facing An 'Innovator's Dilemma' Threat From AI?
The HALO Effect: Is Cross-Media Measurement Here?
Study: Marketers Quickly Take To Generative AI
Patagonia, Costco Are Ranked Most Reputable Brands
Search & Performance Marketing Daily - Thursday, May 25, 2023
Audio Listening Habits And How Marketers Can Capitalize On Summer
Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, Travel
'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals
Omnicom's Wren Likens AI To 'War,' Discloses Betas With Microsoft, Google, Others
Meta Adds Search Results Ad Placements Via Instagram Marketing API
DOJ Urges Supreme Court To Let Google Victory Stand In Battle Over Lyrics
Microsoft Calls For New Agency To Oversee And License AI
The Roar Of GDPR: The Impact On Marketers And Their Tech Stacks
Asian Americans Spend Most Time With Streaming TV, Social Media
System1's Latest Ad Testing Tool Measures Emotional Responses To Digital Pitches
Hootsuite Launches 'Enhanced Inbox' Feature To Help Marketers Streamline Customer Service
Search & Performance Marketing Daily - Wednesday, May 24, 2023
Can Watermarks And Metadata Solve Generative AI Copyright Challenge?
March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti Reports
Google To Work With Europe On 'AI Pact'
Short-Form Video Is This Year's Biggest Priority For Marketers
Cost Of Advertising Fell in Q1, While Website Visitors Rose, Study Says
TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
Acoustic Debuts Behavior-Based Multichannel Marketing Platform
What Agency Model Do You Need?
Etsy Ads Highlight New Tech For The Perfect Find
Search & Performance Marketing Daily - Tuesday, May 23, 2023
Rivals Google, Microsoft Expand On Role Of Generative AI At Events
Google Enters Next Phase Of Advertising Through Automation, Generative AI
Shutterstock Acquires Large GIF Library, Image Search Engine Giphy In $53M Deal
Adobe Adds Generative AI To Photoshop
Apple Strikes $430B Deal With Broadcom To Purchase U.S.-Made Semiconductors
Etsy Pushes Search By Image Feature In 'Life' Spot
Spotify Eyes AI For Ads Using Popular Hosts' Voices
Marketing Meter: Brands Have Trouble Measuring ROI Across Channels
Location Data Suggest New Strategies Are Needed To Reach Commuters
Deconstructing A Predatory Marketplace
Search & Performance Marketing Daily - Monday, May 22, 2023
OpenAI CEO Sam Altman Shares ChatGPT 'A-ha' Moments
Former Google, YouTube Execs To Shutter Neeva Search Engine
Google WNBA Ad Inspires Fashion, Highlights New Ways To Search
Google Settles $39.9M Location Tracking Lawsuit
CMOs To Decrease Investments In Paid Search: Gartner Study
Sustainability: From Buzzword To Basic Expectation
Tubi, TikTok Lead BRAG Index Rankings Of App Branding Power
Intergenerational Action: Looking To Drive Change
Keeping Cross-Platform Measurement Flexible for Users
Agency Media Vet Lowenthal Joins Ad Industry AI Platform Inuvo
Telly, Offering Free Smart TVs For Data, Always-On Ads, Draws 100K Users In 36 Hours
Parents Can Sue YouTube Over Children's Privacy, FTC Says
Asian Americans, Native Hawaiians And Pacific Islanders Are Wary Of Online Marketing
Search & Performance Marketing Daily - Friday, May 19, 2023
Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Twitter Sends Microsoft Letter About Unauthorized Data Use
AI-Generated News Sites More Than Double In Two Weeks
'New York Times' Launches 'Enhanced' Bylines For Online Stories
Tubi, TikTok Lead BRAG Index Rankings Of App Branding Power
Streaming Video Users Renew Privacy Battle With Google
Instagram Might Release A Twitter Rival App In June
Good To Go: Consumer Goods Brands Are Boosting Their Digital Spend
How D2C Brands Can Regain Their Cool
Search & Performance Marketing Daily - Thursday, May 18, 2023
U.S. Paid-Search Spend Forecast To Reach $110B In 2023
Microsoft Data Shows Changes To Bing Chat Queries And Click Paths
Google To Disable 1% Of Third-Party Cookies In Chrome
Google Reportedly Will Let Advertisers Generate AI Media Assets With PaLM 2
'Aren't We All Superheroes?' Emodo's New Chief Of Products Says
YouTube To Bow Unskippable Ads, 'Pause Experiences'
Meta Expands Lead Ads Features, Tests Promotional Ads Product
With Focus On Attention Metrics, TRG Forms Brand Performance Group
Google To Delete Inactive Gmail, Drive Accounts
Braze Unveils Tools To Eliminate Redundancy In Tech Stack
How Retail Marketers Can Optimize Livestream Shopping
Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds
Google To Purge Accounts More Than Two Years Old
Search & Performance Marketing Daily - Wednesday, May 17, 2023
Ally Paid-Search Lead Says Customer-Centric Means Being 'Curious,' 'Intimate' With Data
Microsoft Research Suggests AI Shows Signs of Human Reasoning
MediaWallah Releases Configurable, Transparent Identity Management Suite
Google Prevails In Privacy Battle With Chrome Users
iSpot.TV To Measure Reach For YouTube, YouTube TV
NBCU Launches Cross-Platform Outcome Metrics For Local Marketers
Disney Touts Audience Graph At Upfront, Asserts Programmatic Will Be This Year's Core
YouTube TV Is Sole Pay-TV Provider To Add Subs In Disastrous Q1
WBD's Max To Offer Interactive Ads, Exclusive Content Sponsorships
Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad Platform
How AI Will Harm The Search Sector Without Industry Standards
Does Anyone Really Want 'Better' Audience Measurement?
AI Might Just Kill The Modern Web
Dotdash Meredith Debuts Cookieless Ad Targeting Tool
CVS CMO Says AI Will Have 'Profound' Impact On Agency Biz
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