- Boot Deodorizer, Anybody? Martha Stewart Suggests DIY Uses For Tito's Vodka
Marketing Daily, Steve Ellwanger - Wednesday, January 4, 2023
You can observe "Dry January" but still use vodka, says the lifesty ...
- Gen Z Gives Up Drinking
Marketing Insider, Aaron Paquette - Tuesday, December 27, 2022
How to better connect with this sober generation? For one, find wa ...
- Nielsen Predicts Ready-To-Drink Cocktail Shakeout In 2023
CPG Insider, Steve Ellwanger - Friday, December 23, 2022
And wine-based RTDs will up their game next year, with "extensive innovation ...
- Gallo's Apothic Wines Offers Curated Holiday Website Experiences
Marketing Daily, Steve Ellwanger - Tuesday, December 20, 2022
"They want to shed the sort of gothic appeal attached to th ...
- Kilo Kish Puts 'Bells' On Johnnie Walker Holiday Work
Out to Launch, Fern Siegel - Tuesday, December 20, 2022
The new bottle becomes the inspiration for the soundscape. ...
- Handmade Patron Tequila Spotlights Its Hand-Clapping Creators
Marketing Daily, Steve Ellwanger - Monday, December 19, 2022
Spot aims to highlight Patron's handcrafted techniques and small-batch distilling methods, ...
- Heineken Promotes Work-Life Balance With Horror Movie Spoof
Marketing Daily, Steve Ellwanger - Thursday, December 15, 2022
A woman works alone in dark office as the ceiling lights beg ...
- Study: Legal Cannabis A 'Formidable Competitor' To Alcohol
CPG Insider, Steve Ellwanger - Friday, December 9, 2022
"We think that reflects notable changes in consumer behavior coupled with chang ...
- Brown-Forman Straddles Jack Daniel's Formula 1 Debut, Jack & Coke Rollout
Marketing Daily, Steve Ellwanger - Wednesday, December 7, 2022
Jack & Coke launched recently in Mexico, with planned debut in t ...
- D2C Wine Platform Winc In Talks With Bidder Following Bankruptcy Filing
Marketing Daily - Top of the News, Steve Ellwanger - Monday, December 5, 2022
Santa Monica-based Winc said it would continue to operate while pursuing ...
- The Beach Boys' Mike Love Launches 'Kokomo' RTD Cocktail Line
Marketing Daily, Steve Ellwanger - Wednesday, November 30, 2022
Club Kokomo's RTD line is available for online delivery in California a ...
- Keeping Spirits Bright: Champagne, Bourbon, Tequila Top Holiday Gift Picks
Marketing Daily, Steve Ellwanger - Tuesday, November 29, 2022
In fourth place for gift giving is red wine (46.8%) followed ...
- Jack Daniel's V. Bad Spaniels: U.S. Supreme Court Will Hear Trademark Case
Marketing Daily - Top of the News, Steve Ellwanger - Sunday, November 27, 2022
When is a brand parody not legal? This case features Jack Daniel ...
- Diageo's Smirnoff Offers Animated And Real-Life Advice For Safe Drinking
Marketing Daily, Steve Ellwanger - Tuesday, November 22, 2022
It's served up in the form of six videos in a glob ...
- Federal Government Will Propose Rules For 'Alcohol Facts' Labels
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, November 22, 2022
Move comes nearly two decades after three consumer organizations requested mandatory feder ...
- Gen Z Gives Up Drinking
Marketing Insider, Aaron Paquette - Wednesday, November 23, 2022
How to better connect with this sober generation? For one, find wa ...
- Josh Groban, Josh Cellars Wines Team For 'Joshgiving'
Marketing Daily, Steve Ellwanger - Monday, November 21, 2022
Josh Cellars has collaborated with various Joshes around the country -- includi ...
- Alcohol Ecommerce Platform Drizly Serves Up Personalized Shopping
Marketing Daily, Steve Ellwanger - Monday, November 14, 2022
Gifting has risen in importance-with the share of gift orders increasing mo ...
- AB InBev, Constellation Disagree In Court Whether Hard Seltzer Is 'Beer'
CPG Insider, Steve Ellwanger - Friday, November 11, 2022
"The case could set a precedent for the definition of beer a ...
- Keurig Dr Pepper Expands Non-Alcohol Portfolio As CEO Exits Under A Cloud
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, November 10, 2022
Company takes minority stake in Athletic Brewing Co. as CEO resigns "d ...
- Raid On Offices Of #1 Liquor Distributor Comes Amid California Pricing Lawsuit
Marketing Daily, Steve Ellwanger - Wednesday, November 9, 2022
In the lawsuit, at least five independent liquor stores accused Southern Glazer ...
- Soccer Stars Christian Pulisic, Carli Lloyd Square Off In Michelob Ultra Foosball Spot
Marketing Daily, Steve Ellwanger - Tuesday, November 8, 2022
The matchup is a nod to this month's World Cup soccer match ...
- Sourced Craft Cocktails: Serving 'Chief Entertainment Officer' At Home And Work
CPG Insider, Steve Ellwanger - Friday, November 4, 2022
What do you get when you mix B2B, D2C and alcohol? "Sampli ...
- Moving Beyond Apertifs, Campari Group Acquires Major Stake In Bourbon Brand
Marketing Daily, Steve Ellwanger - Thursday, November 3, 2022
Campari now has 70% ownership of bourbon and rye whiskey brand Wilderne ...
- Sagamore Spirit Teams 4 Influencers To Craft Limited Whiskey Offering
Marketing Daily, Steve Ellwanger - Wednesday, November 2, 2022
"We've done the typical transactional influencer relationship. We wanted something that w ...
- Molson Coors Premium Beers Gain Share, Topo Chico Plans Major World Cup Presence
Marketing Daily, Steve Ellwanger - Wednesday, November 2, 2022
Topo Chico Hard Seltzer held its spot as the fastest-growing hard seltz ...
- After Data Breaches, FTC Proposes Restrictions On Alcohol-Platform Drizly And Its CEO
Marketing Daily, Steve Ellwanger - Wednesday, October 26, 2022
FTC would restrict personal information Drizly can retain about its customers, a ...
- Jagermeister Expands NHL Partnership
Marketing Daily, Tanya Gazdik - Monday, October 24, 2022
New activities include digitally enhanced dashboards and virtual slot in-ice ads th ...
- Director Baz Luhrmann Encourages Creative Expression For Bombay Sapphire
Marketing Daily, Steve Ellwanger - Wednesday, October 19, 2022
Consumers can have their art exhibited at the Design Museum in Lond ...
- Pernod Enlists Rock Star Lenny Kravitz
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 17, 2022
Pernod Ricard is launching a new brand of Mexican spirits backed by ro ...