- Captions Habit Bleeds From Mobile Video Into TV, Laptops
Mobile Insider, Karlene Lukovitz - Thursday, July 1, 2021
Captioned videos are more likely to be watched on TVs and computer ...
- IAS CEO Rings Nasdaq Closing Bell On First Trading Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
Integral Ad Science CEO Lisa Utzschneider rang the closing bell on Nasd ...
- Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech Partners
Television News Daily, Wayne Friedman - Thursday, July 1, 2021
Vizio said it exceeded 11.2 million U.S. addressable TVs launching live addressab ...
- Marveling At Marv Albert As He Nears Retirement
TVBlog, Adam Buckman - Thursday, July 1, 2021
Broadcasting skills such as those possessed by Marv Albert represent a dyi ...
- Showtime, Starz, Paramount+ At Greatest Risk For Churn: UBS Survey
Digital News Daily, Karlene Lukovitz - Wednesday, June 30, 2021
Asked about intent to cancel, 39% cited Showtime, while HBO Max a ...
- Big Cable News Nets' Q2 Prime-Time/Total Day Ratings Sink 40%, Fox News Maintains Lead
Television News Daily, Wayne Friedman - Tuesday, June 29, 2021
Total prime-time viewing among cable TV news networks fell 38% in t ...
- CBS Celeb Renovation Show Is Eerily Similar To HGTV's
TVBlog, Adam Buckman - Wednesday, June 30, 2021
Intellectual property rights are apparently not sacred in the TV business, whe ...
- Xandr Debuts Ad Inventory Forecasting, Analysis Across CTV, Linear Addressable
Digital News Daily, Karlene Lukovitz - Tuesday, June 29, 2021
The new technology allows MVPDs to offer buyers deduplicated, accurate, at-scale rea ...
- Beatlemania Is Alive And Well In Two Docuseries
TVBlog, Adam Buckman - Tuesday, June 29, 2021
Before the Beatles get back to where they once belonged in ...
- Global Streaming Content Spending Leapt 16% to $220B+ In 2020, Disney Led At $28.6B
Video Insider, Karlene Lukovitz - Tuesday, June 29, 2021
Netflix spent $15.1 billion, but that would be topped by a combin ...
- Innovid Files For IPO Through SPAC Merger With ION Acquisition Corp
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
SPACs -- special purpose acquisition companies -- are becoming increasingly popular ...
- Conan Says Good-Bye In Not-Very-Grand Finale
TVBlog, Adam Buckman - Monday, June 28, 2021
Conan O'Brien said good-bye to late-night TV last Thursday and hardly anybo ...
- Invidi, Irdeto Intro 'Instant' Addressable Tech For Cable Set-Top Boxes
Digital News Daily, Karlene Lukovitz - Friday, June 25, 2021
The solution is expected to be of particular interest to pay-TV operato ...
- Reviving Groucho Marx's 'Life' Is Winning 'Bet' For Leno
TVBlog, Adam Buckman - Friday, June 25, 2021
The news has trickled out over the last few months: Jay Le ...
- Tubi To Implement Unified ID 2.0
Digital News Daily, Karlene Lukovitz - Thursday, June 24, 2021
Tubi is the latest publisher to use The Trade Desk's audience identi ...
- Comcast Working On Smart TVs, Mulling Roku Buy, Other Streaming Expansion Options: Report
Digital News Daily, Karlene Lukovitz - Thursday, June 24, 2021
CEO Brian Roberts is also reportedly prepared to increase spending on conte ...
- Nielsen's Streaming Percentage -- 26% -- Surprises Many
Media Insider, Dave Morgan - Thursday, June 24, 2021
The lesson here for ad folks: We need to be careful n ...
- Integral Ad Science Sets IPO Terms, Suggesting A Valuation Up To $2.5B
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 23, 2021
Integral Ad Science has joined a growing list of ad-tech companies fili ...
- Penny-Pinchers On Parade In TLC's 'So Freakin' Cheap'
TVBlog, Adam Buckman - Thursday, June 24, 2021
"So Freakin' Cheap" is about the lengths some people will go ...
- ViacomCBS Names MTV's Giles To Head 'Aligned' Global Streaming Content Team
Digital News Daily, Karlene Lukovitz - Wednesday, June 23, 2021
Tanya Giles will oversee and execute programming strategy for global content acro ...
- Entertainment Lions Recognize Long-Form Content, Signaling Attention Spans Are Not Eroding
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
In defiance of conventional ad industry wisdom about consumers' increasingly shortened attenti ...
- 'Allure' Editor Michelle Lee Is Jumping To Netflix
Publishers Daily, Ray Schultz - Tuesday, June 22, 2021
Lee will serve as vice president, editorial and publishing at the strea ...
- New Disney+ Series Depicts A Fearful World Much Like Our Own
TVBlog, Adam Buckman - Wednesday, June 23, 2021
The most surprising thing about "The Mysterious Benedict Society" is what ...
- Prime Day Deal: Free Disney Bundle With Amazon Fire TV Sticks, Tablets
Digital News Daily, Karlene Lukovitz - Tuesday, June 22, 2021
Shoppers who buy sale-priced Fire TV devices can also get three fr ...
- Netflix Bags Multi-Film Production Deal With Spielberg's Amblin
Digital News Daily, Karlene Lukovitz - Tuesday, June 22, 2021
The deal calls for the studio to produce at least two movi ...
- Fox Sports Digital Chief David Katz To Exit
Digital News Daily, Karlene Lukovitz - Tuesday, June 22, 2021
Katz told staff he's leaving to pursue his "entrepreneurial roots." ...
- U.S. Ad Market Expands 50.3% In May, Smaller Ad Categories Surpass The Top 10
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
The U.S. ad recovery continued in May, posting a 50.3% increase ov ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- ...
- MSNBC News Staffers Have Joined A Union, WGA East
TV Watch, Fern Siegel - Tuesday, June 22, 2021
MSNBC president Rashida Jones has called for a union election to ...
- 'When Nature Calls With Helen Mirren' Is Year's Ickiest Show Title
TVBlog, Adam Buckman - Tuesday, June 22, 2021
The challenges of naming a TV show are reflected in the tit ...