• Durex Uses Social Media to Help... Well, Just Read This
    I'm not sure why condoms were on my list of things you could never market using social media, since, obviously, you can; you just need a moderately naughty idea, a gangsta rapper, his bodacious wife, and a small dose of topical anesthetic. On that note Durex has introduced a new Facebook app to help couples "sync up" their lovemaking by choosing the right song. Playing on the tagline for the new Performax condom brand -- which is designed "to speed her up and slow him down" with a numbing benzocaine lubricant among other features -- the Facebook app asks couples …
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