Remember a few months ago, when lots of bloggers (including yours truly) were all in a tizzy about studies that seemed to suggest that teenagers are leaving Facebook? And therefore Facebook is doomed, doomed, doomed I say? Well, that's not necessarily true, judging by a series of more recent surveys. The latest data comes from Niche.com, which surveyed 7,000 graduating high school seniors to find out about their social media habits. Guess which social network came out on top in terms of daily users?
Most marketers agree that social media is the place to be for engaging with consumers, but that's not so easy for some product categories -- and pharmaceuticals is definitely high on the list, due to well-founded concerns about regulatory scrutiny and legal liability.
If you're going to use the Internet for social purposes (or pretty much any purpose at all) you should get used to the idea that online service providers are conducting experiments on you more or less continually. In the latest example, on Monday Christian Rudder, the president of online dating site OkCupid, revealed that the service had recommended bad matches to see how people would react.
Popular social platforms like Facebook and Twitter make more than half of their users feel inadequate in their lives and achievements by comparison with peers and strangers, according to a recent survey of 1,500 British adults conducted by a UK charity for the disabled called Scope.
Anonymous social media is kind of creepy, and so is location-based social media, but you know what's really creepy? Anonymous, location-based social media! That's the idea behind ShareWhere, a new social app that allows users to anonymously share what's going on around them.
Facebook had good news all round this week, as its stellar earnings results were bolstered by its well-received announcement of a new "buy" button. And that's not all: an independent report from Gigya shows that Facebook is increasing its hold on social log-ins and e-commerce.
Everyone uses social media but nobody likes it, seems to be the gist of the latest annual consumer satisfaction ratings from the American Consumer Satisfaction Index, which surveyed 70,000 Americans and ranked industries and companies based on their responses. The most recent data comes from the ACSI's E-business Report, focusing on the Internet.
The proliferation of brand and product recommendations online is causing information overload, prompting people to turn to their friends for word of mouth recommendations via social media, according to a new study by researchers at Oxford University. The study, titled "A simple generative model of collective social behavior" and published in the Journal of the National Academy of Sciences, used mathematical models to analyze download patterns for apps on Facebook, covering a total of around 100 million downloads.
Terrorism is already scary enough without throwing the word "swarms" in there, but that's what European intelligence officials are warning may already be happening thanks to social media, which enables spontaneous, decentralized terrorist movements to arise and carry out attacks without the need for a traditional hierarchical organization.
Here's a sneak peak at some cool, first-of-its kind data MediaPost will begin publishing soon. The data comes from something we're calling the Advertising Sentiment Index, and it's based on a daily poll of consumer sentiment of the role advertising plays in influencing their opinions about brands, including ads placed in specific media -- everything from traditional media like TV, newspapers, magazines and radio, to the next new thing. So why is this fodder for Social Graf? Because the only medium to show a significant downward trend is Facebook, and the timing of that trend happens to coincide with some ...