by Erik Sass on Mar 31, 12:16 PM
TLC is expanding into a new area of unscripted programming with the launch of a new online hub for social media stars and video bloggers.
by Erik Sass on Mar 30, 12:27 PM
Snapchat introduced a new version of its chat app, Chat 2.0, that aims to make transitions between different types of communication more seamless.
by Erik Sass on Mar 29, 12:28 PM
Influencer marketing is on the rise but some approaches are more effective than others, according to a new survey of 14,000 U.S. adults conducted by Collective Bias.
by Erik Sass on Mar 28, 12:05 PM
More small and medium-sized businesses are adopting social media for advertising and customer relations, but they remain fairly conservative in their choice of social networks and also stick to simple metrics for gauging their success online.
by Erik Sass on Mar 25, 12:41 PM
I don't know what makes companies think it's ever a good idea to give the keys to their social media presence to the great, unwashed masses, considering that there are legions of hateful, puerile, or merely mischievous pranksters out there with oceans of free time on their hands. The latest victim of social media malfeasance is Microsoft, which was forced to yank "Tay," its new artificial intelligence customer service chat robot from Twitter after it started picking up the offensive effluvia of the Internet from trolls.
by Erik Sass on Mar 24, 12:44 PM
The impact of social media scrutiny is spilling over into people's offline lives, as social media users alter their everyday behaviors and engage in self-censorship for fear of disapproval from their online friends, according to a new study.
by Erik Sass on Mar 23, 12:23 PM
This week brought more evidence connecting social media and depression, although as always it should be noted that correlation does not necessarily prove causation.
by Erik Sass on Mar 22, 10:41 AM
"Straight Outta Compton" was one of last year's biggest surprise hits, and a big part of this success was due to a Facebook marketing campaign that targeted different audience segments, including some aimed by race.
by Erik Sass on Mar 21, 1:28 PM
Facebook founder and CEO Mark Zuckerberg met with China's propaganda chief in his never-ending quest to gain access to the world's largest online population.
by Erik Sass on Mar 18, 11:40 AM
A study of Spanish social media users by The Cocktail Analysis and Arena Media, found that certain brand categories are prevalent on some social platforms but not others.