While the live TV audience for the Oscars hit an eight-year low on Sunday, a number of big brands still managed to score with clever ads and product integration.

The ubiquity of communications technology, including mobile devices and social media, is triggering push back from Americans concerned about its impact on their personal lives and well-being.

Researchers have examined the brain activity of people who display addictive behaviors in their social media usage and found that their addiction resembles, well, addiction. The results of the brain scan study were published in an article in the journal Psychological Reports: Disability and Trauma.

The world erupted with joy, or at least "Wow," as Facebook introduced its slate of emoji responses this week.

Twitter's new Trust & Safety Council is silencing political speech on the pretext of ensuring civility and keeping the social network a "safe" space, according to conservative bloggers.

Facebook founder and CEO Mark Zuckerberg touted virtual reality as the future of social media at Samsung's Mobile World Congress in Barcelona over the weekend.

The terrorist group and self-proclaimed caliphate Islamic State has pioneered the use of social media for propaganda and recruiting purposes, but its success may prove fleeting.

Nothing gets people talking - and posting, commenting and sharing - like sports, judging by new data from social benchmarking and analytics outfit Shareablee.

Online adults have 6.3 social media accounts on average, but only use 3.5 of these regularly, according to new figures from GlobalWebIndex.

Big brands are spending more than ever on social media marketing and advertising, but execs remain unimpressed with its impact on their companies' bottom line.