Mark Pincus, founder of casual games juggernaut Zynga, finally understands what I've been saying all along: casual games are boring! No, really: according to the Wall Street Journal, Pincus made the comments during a trip to Israel to meet with Israeli technology startups.

Sure, social media is important for business, but who should be responsible for it? That's the question many advertising and marketing executives are asking themselves, and there's no clear consensus on the answer, judging by the results of a new survey by The Creative Group.