by Erik Sass on Jul 17, 11:21 AM
Postano, a platform that curates and publicizes social media content from participants and fans throughout public events including professional sports games, has integrated Periscope to enable livestreaming from users' mobile devices, the company announced this week. The new capability means Postano can bring Periscope video from fans to jumbotron screens and other high-visibility displays in sports arenas and elsewhere.
by Erik Sass on Jul 16, 11:34 AM
The e-commerce arena, long dominated by Amazon, is heating up with new initiatives from the other online titans, Google and Facebook. Earlier this week Google began testing "buy" buttons in its mobile search results, and almost simultaneously Facebook revealed it is experimenting with shops in Facebook Pages, enabling brands to transact e-commerce directly from the Facebook platform.
by Erik Sass on Jul 15, 11:28 AM
Growing numbers of Americans are getting news from social media, but most of them don't think social media is a valuable source of news, according to a new survey from the Pew Research Center, which surveyed 2,035 U.S. adults in March.
by Erik Sass on Jul 14, 11:43 AM
Social media analytics company Crimson Hexagon has been named a preferred analytics partner for Tumblr, giving it access to data reflecting all public activity on Tumblr in real time, the company announced Tuesday morning. The partnership will enable Crimson Hexagon provide brands and agencies with insights about Tumblr including popular topics, sentiment, and brand mentions.
by Erik Sass on Jul 13, 11:52 AM
Casual gamers around the world have a new option for finding and sharing free ways to waste time, thanks to a new social network devoted to casual games, called Gamee. The Czech startup, which received an investment from the founders of Socialbakers, is unusual in that it is squarely against casual games that rely on in-app purchases to monetize game play.
by Erik Sass on Jul 10, 11:54 AM
Investment decisions are (supposedly) guided by information -- but also conjecture, speculation, rumor, and hearsay, not to mention plain ol' lies. Business news and data providers like Bloomberg and the Wall Street Journal do their best to feed investors' insatiable desire for information, but no news organization could possibly cover the entire universe of relevant content. For example, back in 2011, who guessed that floods in Thailand would reduce world industrial production by 2.5%?
by Erik Sass on Jul 9, 11:52 AM
Meerkat, the adorably named group streaming video app unceremoniously given the boot by Twitter during this year's SXSW conference, is moving on and finding a new home. According to a post by Meerkat developers on Medium, the app has found as new social media partner, as users can now sign up for the app through Facebook.
by Erik Sass on Jul 8, 11:36 AM
People with short attention spans everywhere, rejoice! Facebook is tweaking the interface for videos displayed in its newsfeed, allowing users to float videos from the newsfeed so they can continue watching them while scrolling through other content. The new feature could boost engagement with video content as well as the auto-play video ads that appear in the newsfeed.
by Erik Sass on Jul 7, 11:48 AM
There are few things as annoying as getting caught up in a group conversation conducted via text message (or email), where everyone is responding to the message sent three or four texts ago, resulting in a repetitive, disjointed, and contradictory morass. That's ten times as true if you are, god forbid, trying to make plans to do something together.
by Erik Sass on Jul 6, 11:22 AM
Social media has presented a huge dilemma for companies and brands, torn between the desire to engage consumers and the fear of a public relations catastrophe resulting from an ill-advised post. Inviting your employees to post to social media sounds good in theory, but frankly some might not be the sharpest tacks in the drawer, and the simple fact is everyone makes mistakes.