Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study

by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020

When designing a search campaign, marketers can benefit from a better understanding of how and why people shop.

Culture, current events, weather and mood all contribute to the reasons -- but what about information and experiences, not to mention efficiencies in the way the brand conducts business?

Valassis, which focuses …

advertising, brand image, campaigns, consumer, consumer experience, digital, path to purchase, performance marketing, personalization, research, retail, search, social media, technology, trends, trust-based marketing

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