Dentsu Teams With Snap: Concludes It's The Attention Economy, Stupid

New findings from Dentsu’s “Attention Economy” research show that Snapchat video ads -- six-second, non-skippable, full-screen, vertical units -- drive more user attention than other leading social media platforms.

According to a post Wednesday on Snap’s blog, the units outperformed an anonymous competitor’s platform average across all key metrics: …

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