Dentsu Teams With Snap: Concludes It's The Attention Economy, Stupid
- by Colin Kirkland , October 27, 2021
New findings from Dentsu’s “Attention Economy” research show that Snapchat video ads -- six-second, non-skippable, full-screen, vertical units -- drive more user attention than other leading social media platforms.
According to a post Wednesday on Snap’s blog, the units outperformed an anonymous competitor’s platform average across all key metrics: …
