The Big Game Continues
Travel finds itself well suited to leveraging games and gamification.» 0 Comments
How Much Should Your Hotel Marketing Budget Be?
One of the most vexing questions posed to marketing managers in any industry is: "How much should our budget be? Whether you are being asked to submit next year's budget or a funding request for your next campaign, knowing how to answer your management or ownership's budgetary questions is vital to your success (and job security).» 0 Comments
Doing Something About The Weather - With Mobile
Weather has dominated the news over the last few weeks - and a good part of the coverage has involved travel - thousands stuck in airports, travelers not being able to get where they're going for business or leisure.» 0 Comments
Getting The Most Out Of Competitive Research
Every marketer loves checking out the competition - and with the trackability of digital marketing and tools available to us today, it's never been easier. As with a lot of data, though, there may be devils lurking in the details. Benchmarks are one prime example; I often warn clients to be wary of third-party benchmarking, because definitions, database sizes, and multiple other factors can make the results simply too broad to be truly valuable.» 0 Comments
Managing Revenues: Not As Systematic As You Might Think
New study reveals that many hotel revenue managers are dealing with inaccurate data and ignoring the impact of various channels.» 1 Comments
Meta Search Turns 14
With so many people talking about meta search these days, you would think it was a brand new digital marketing channel. Not so, as SideStep and FareChase got the ball rolling in the travel sector in early 2000. I remember helping SideStep set their first advertising rate card a couple years later. I also recall that GDS companies and OTAs were a bit scared of these new kids on the block at first. Many of the travel suppliers were in "talk to the hand" mode for the first few years which looking back now seems unbelievable. Some people predicted that ...» 0 Comments
What Do Hotel Marketers Want For Christmas?
Before we break for the holidays, we asked our staff, client GMs, revenue managers, hotel owners and partners to tell us what's at the top of their professional holiday wish list.» 0 Comments
Targeting Customers Is No Longer Enough
It's not enough to target customers. Now you have to remarket to them. That's the conclusion of a recent survey by Adara Global, which uses, yes, Big Data from travel and hospitality companies, to generate new revenue and cement customer relationships through marketing programs.» 1 Comments
Taking (A Little) Stress Out Of Holiday Travel
It's the most wonderful time of the year, right? Packed flights, fully booked rooms, gift card purchases, and so on. As with the retail industry, many in the travel industry rely on smart holiday season strategies to help finish their fiscal year in the black.» 0 Comments
Traveling By Tribe
Togetherness shapes motivation for travel.» 2 Comments
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