• Want Better TripAdvisor Rankings? Do These 3 Things
    To date, there are 4.4 million hotels and other travel businesses listed on TripAdvisor. You deserve to be at the top - you know it, your staff knows it. But what will it take for your property to be in the top 30 search results, placing you on the first page of results for your destination?
  • Packaged Tours Brought To Life
    With "experience" and "local" the two most-used words in marketing travel these days, it might be a good idea to check out what the U.S. Tour Operators Association (USTOA) is doing to bring local experiences to the attention of travel agents and consumers. Because, while hotels, cruise lines and other suppliers might talk about local experiences, the entire purpose of a tour is to collect them..
  • Planning Vs. Doing: You Can't Automate What You Don't Have
    I have forgotten how many hotels I've crashed in; it has to be in the thousands at this point. While I have had many great experiences at these hotels, I had yet to experience what I would call a "wow" marketing moment after being on the premises. Sure, I've received thousands of promotional emails, informing me of events that happen throughout the year. But those go to everyone, blissfully unaware that the only reason I was there was to speak at a conference.
  • Going Native
    Native advertising emerges as a way for travel brands to build brand awareness and engagement.
  • Hotel Marketers' Wish List For 2015: 10 Things That May Surprise You
    While the items have changed immensely since 1984 (nobody wants a dot matrix printer or box of floppies this year), the sentiment behind the list stays the same: Hotel marketers want things that make their guests happy, their jobs easier and their hotels prosper.
  • Getting Sold On Twitter Selling
    When Kinko's started in 1990, the idea of a social media network like Twitter would have been pure sci-fi. And there are some skeptics who believe that using social media for marketing remains somewhat of a sci-fi-like mystery, but Bernard Perrine, who co-founded the office services giant (later sold to FedEx) believes that Twitter can be used as a productive marketing tool.
  • Creating Optimal Travel 'Journeys' In Email
    I help companies create customer journeys - cross-channel communication strategies that (ideally) reach customers how and when they want to be reached with relevant, useful, and timely information. Email is one channel we spend a lot of time with in particular, because for many clients it's the core of their customer journey. For many industries - like Retail, for example - these email journeys can be fairly straightforward. For Travel, however, the ideal email customer journeys are often far more complex.
  • The Cuban Evolution: Caribbean Marketers Need To Get Ready
    Thawing U.S.-Cuba relations signal the coming of a new tourism reality.
  • How To Attract More Millennials
    For years, the travel industry has buttered their bread by catering to the Baby Boomers. It makes sense that people who are retired and have plenty of free time would travel more than average. But over time, Gen Y has grown up and now represents a massive opportunity for the travel sector with around 70 million people in the 18-34 age bracket.
  • How Travel Brands Can Excel At Social Customer Care In 2015
    Social media has transformed the way customers speak with brands. Among its many benefits, social media has created a place for customers and clients to reach brands easily and quickly at any time of the day.
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