• Back To School Means Back To Basics For Hotel Marketers
    Remember when all you needed was a cool lunchbox and a No. 2 pencil to be ready for the new school year? Those were the days!
  • Data, Meet Strategy
    The hotel business used to be about location, location, location. Now it's about data, data, data. Unlike location, however, data alone might not ensure success. A strategy has to go along with it. That's the position of Michael Wilson, senior director of product strategy for Webtrends, a 20-year-old company that was early in the data game "You won't be collecting the right data if you don't have a strategy for using that data," said Wilson. "Once you have a strategy, you can use the data to optimize customer experiences. If you don't have the expertise to use data correctly then ...
  • Email For Travel - Building A Better Program
    In the past year, I've written about the importance of Social, Mobile, and even wearables, and the role they're all playing in travel marketing today. I haven't spent much time discussing email, however - the foundation of any digital strategy that continues to deliver year after year, despite being declared dead more often than disco. Every time the bloom falls off the promise of a new, "sexier" channel or strategy, email is still there - innovating, driving tremendous revenue, and proving again and again that a smart email program can deliver results like no other.
  • Working On The Unused Vacation Crisis
    Maybe the travel industry should take a new tact that embraces work.
  • 6 Sales And Marketing Metrics Every Hotel Owner Cares About
    Hotel owners and asset managers are frustrated. They no longer want to hear about "branding initiatives" or fuzzy math from their management teams ... they expect their sales and marketing leaders to contribute to revenue in a measurable way, communicate in number-speak and be accountable for tangible results.
  • 'Hubbing' Social Media
    Social media has become a bit like Old MacDonald and his farm - with a Facebook posting here and an Instagram photo there, here a tweet, there a tweet...
  • Making Your Airline Experience Exceptional
    Ah, the glamour of air travel. Wide, spacious seats and aisles with smiling passengers, good food, and quiet, uninterrupted time to ponder the miracle of traveling in comfort at 30,000 feet.
  • What Can Native Advertising Learn From 'Homeland' And Jason Bourne?
    I'm a big fan of spy shows like "The Americans," "Homeland" and the "Bourne" movie series. The top operatives in these programs have one common thread in that they are able to assassinate somebody plus make it look like it was an accident. That is what truly makes them a rare pro. Native advertising done right also takes a pro.
  • The Millennial Mindset: Not Just For Millennials
    Travel brands are appealing to more than a demographic.
  • 5 Simple Ways Hotel Marketers Can Attract More Corporate Accounts
    How much of $289.8 billion would you like?
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