• Luxury Cruise Brands Focus On Personalization Through Specialization
    The worldwide cruise industry is a $131-billion dollar business. For luxury cruises, nearly 90% of sales were booked through travel agents. This was the launching point for the Luxury Cruise Lines Discussion Panel at CLIA's cruise3sixty 2015 event in Ft. Lauderdale, Fla., this past month.
  • The Impact Of User-Generated Content In Travel Marketing
    Taking photos and staying in contact with family are the top two reasons travelers pull out their smartphones while vacationing. According to MDG Advertising, 68% of mobile device owners use their smartphones primarily to keep in touch and almost half prefer to use them to take photos and videos, creating a climate perfect for Instagram to come out on top.
  • The Post-Demographic Traveler
    Two recent reports provide valuable insights for travel marketers.
  • A Mess Of Millions: OTAs And The Truth Behind Their Unpaid Hotel Taxes
    The OTAs have been spending a lot of time in the courtroom lately. What's behind the courtroom drama? Unpaid hotel taxes. The figures are eye-opening, the depth is staggering. Here is the shocking truth surrounding the striking tax disparity facing our industry.
  • Optimize Your Website To Capture Last-minute Travelers
    Booking a vacation can call for a substantial amount of advance planning and budgeting for travelers - but today, it doesn't have to. The questions around what drives travelers to book last-minute trips, and why they make the last-minute travel purchases they do, are changing in many ways. Travel professionals understand these industry-wide changes are underway. What's harder to understand is why some travelers wait until the 11th hour to book, and how to convince them to convert when they're finally ready.
  • Visit Philadelphia Loves Visiting New York
    You might think that Philadelphia would be wary of its big-city neighbor, New York - both competing fiercely for tourists. But it turns out that Brotherly Love extends to Philadelphia's long-running and persistent wooing of New York travel media. Visit Philadelphia, the tourism marketing arm for the city, has been sending delegations to New York since 1999 - sometimes once a year, sometimes more - rarely not at all. There are several consistencies around the events: an interesting venue, good food - and actual news.
  • Promotors Breed Promotors
    I knew this saying was true, but to see tangible examples is always an amazing find. After examining the results of many Net Promotor Score Surveys, this principle becomes a consistent gold mine throughout the exercise.
  • Standing Up For Everyone
    Travel is all about equality.
  • Travel Trends For 2015
    With a multitude of travel trends right now, I was having a tough time picking just one to write about. So I thought it would be a great time to share some thoughts on four key trends to focus on to help your travel or tourism business thrive in 2015. Since we all read 10 articles a day about mobile and social, I am going to cover some other hot segments that tend to get less coverage.
  • How Hotel Groups Are Using Social Media Around The World
    Social media has become a huge driver and part of business for the hotel and accommodation industry. It provides a great way to attract potential clientele, showcase a hotel's atmosphere visually, and update guests on any news. Most of the largest hotel groups worldwide already know this. In fact, they've been just as diligent about growing their digital presences around the globe as they have been about growing their physical presences.
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