• Adapting To The Changing Social Landscape
    Oh, Facebook, you've changed. The decreased organic reach of the Social Media bell cow has been well documented for some time now; brand likes and follows (and the ability to generate them) have slowed to a trickle with the enhancements to Facebook's interface and the changes to their business model.
  • For Love and Livelihood: Giving Back With Tourism Cares
    Tourism Cares, brought together people and companies to help in the restoration efforts of the Miami Marine Stadium and Virginia Key Beach Park in Miami.
  • Hotel Revenues Low? Say Hello To CRO
    New metric powers RevPar, ADR and AOR.
  • Don't Let Grass Grow Under Your Website
    It's 2014. Do you know where your website is? Redesigning a website takes a huge investment in time and money. The question is: how often do you do it? And how do you respond to the way people use the Internet?
  • Experience Vs. Privacy - The Marketer's Dilemma
    As marketers, we tend to get very excited by new technologies - and the opportunities they create for us to get closer to our customers. Sometimes these new ideas and channels provide astounding opportunity (such as mobile); sometimes they're just distractions that never come to fruition (how's your Second Life avatar these days?).
  • Appealing To The Millionaire Next Door
    New affluent study reveals marketing opportunities.
  • How Machines Will Become 'Agents'
    We used to drive to see a travel agent to book our family vacation. What if your house, watch or car knew you well enough to book your next trip? Can inanimate objects and devices from our daily lives leverage enough data to make our vacations more enjoyable? Sounds way off in the future but the Internet of Things is already here. Twice as many things are connected to the Internet as people.
  • Hotel Marketing Apathy: The Hidden Cost Of Doing Nothing
    A dangerous trend is creeping its way into the hallways of hotels and resorts throughout the country.
  • Seen Any Good Promotions Lately?
    The tie-in between movies and travel is longstanding. Guidebooks offering help on visiting destinations are popular, as are tours around, say, the locations in "Field of Dreams." But in an era of social media, the tie-ins and marketing potential increase exponentially.
  • The Changing Face (Or Screen) Of Customer Experience
    The importance of the mobile experience in travel marketing can't be understated. As I've written about before, the inspiration to travel (and the need to book it!) strikes at all times of day, in all environments - and with our mobile devices always on, always nearby, and constantly in use (the average person checks their phone 150 times a day), inspiration usually starts becoming action via the mobile channel.
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