• Travelers Voice Their Desires About In-Room Entertainment
    New research examines the role of in-room TV and entertainment systems in meeting the needs of today's evolving traveler.
  • Travel Brands Are Getting Real
    This year's Cannes winners signify an important shift in how modern travel brands tell stories.
  • If You Build It, They Will Be A-mazed
    After a few decades in the marketing and PR business, I thought I had seen every imaginable technique for getting consumer and media attention. But I hadn't considered corn. (Corn-y, yes, but that's not what I'm talking about.) For sheer visual delight and true consumer interaction, you really cannot beat a 40-acre, custom-designed maze created in a giant cornfield. And The MAiZE, based in Spanish Fork, Utah, is the world's largest maze consulting and design company, having helped connect farmers and sponsors to create unique mazes for such brands and organizations asAmerican Idol, the Super Bowl, the Obama presidential campaign, ...
  • Maximizing TV + Video
    For marketers, it's all about the screen now. And while so much focus is on video, there is still power in television - and more power in maximizing campaigns that combine video with TV. The trick, as with all new media, is to do it right and there are multiple companies claiming that they hold the key.
  • The New World Of Travel
    Six key insights for an industry on the move.
  • Give Moms A Guilt-free Trip
    Shopping for family vacations takes on a new level of effort when you're in the market for travel arrangements and sleeping accommodations for six. Can the rental car fit four car seats along with all our luggage? Did I remember to pack must-have blankies and binkies? Are we ready for inevitable delays and temper tantrums? I'm exhausted just thinking about it.
  • New Virtual Reality
    Virtual reality has been a hot topic in the travel industry for well over a year now. Brands ranging from Marriott to Carnival are using the technology to transport people to new and adventurous landscapes right from their seats. As with any emerging piece of tech, new breakthroughs and developments feel like a monthly occurrence. So what exactly is happening in the VR space now and how can it impact travel marketing? Let's dive in and theorize a few of the many new possibilities!
  • Is The Hotel Brand Bubble Ever Going To Burst?
    The proliferation of new brands has created less differentiation and more confusion.
  • Goodbye, Front Desk
    It's becoming clear that one consequence of the mobile revolution is that marketers have come to realize that good marketing can mean less human interaction in some cases. And it is typically those situations where human interaction is perceived as a negative in developing product or brand loyalty.
  • How To Make Your Hotel More Like Home
    Having been involved in the architecture and design of many hotels, combined with experience working hospitality on three continents, has taught me one critical key to success: pleasing your guests.
« Previous Entries Next Entries »