• When Doing It Right Goes Wrong
    It's no surprise that sometimes you can do all the right things and then everything goes wrong. On the other hand, sometimes you do something whimsical and wild -and it falls beautifully in place.
  • 1,000 Reasons To Embrace Augmented Reality
    Marketers should expect and welcome the augmented reality revolution.
  • Adapting To The Hotel Booking Habits Of Millennials
    Baby boomers were once the most coveted demographic group for the hospitality industry, but in recent years millennials have become the largest age group in the US with one of the strongest purchasing power. There are now over 83 million Americans in the millennial age range and they represent an enticing, yet challenging, effort for hotel marketers.
  • Connecting To The Modern Family
    Opportunities exist to shape a stronger message.
  • Travel With A Purpose
    Travel goes hand in hand with sustainability and charity. After all, we are the Hospitality Industry and with that comes responsibility to the local communities in the form of economic development and volunteering. We travel to many places because of their natural beauty and that must be preserved as the visitation and tourism increases. We also travel to experience new cultures and what better way to make an impact in a community than to volunteer.
  • Is Backwards The New Forward?
    A couple of really big players recently made news with tools to help travelers plan their vacations - not only streamlining the process but providing inspiration. Google made a splash with its "Destinations," which aims to make travel planning easier. It's a mobile tool where a traveler enters the name of a country into a Google search on a phone along with the word "destinations." That brings up a series of suggested towns and cities. In just a few clicks travelers can gauge a trip's average cost with at-a-glance hotel and flight prices. Google can then take web users directly ...
  • Copy These 2 Subtle OTA Booking Secrets
    Besides their massive global resources, online travel agencies (OTAs) rely on a potent and lethal asset to rein in millions of bookings each year: A powerhouse of stealth and strategic marketing tactics that push people to whip out their credit cards and book.
  • The New Consumer Journey: Traveling From OOH To Mobile
    Imagine this scenario: You're walking down the bustling streets of Manhattan and see an OOH advertisement for a fashion brand. The featured shirt catches your eye and you must have it. So you look it up on your smartphone. Thanks to the brand's awesome mobile website, you can buy it instantaneously. Welcome to the newest and trending consumer journey.
  • The Times When Airlines Need To Be Extra Careful On Social Media
    Airlines face increasing competition to respond well and respond quickly to customers' questions on social media. As customers turn away from the telephone and toward the keyboard to solve concerns about their trips, airline companies have to meet that demand and react accordingly.
  • Avoid These 7 Phrases For Hotelier Success
    These days, we are surrounded by bad manners everywhere. And in a hotel, bad manners by your employees often translate into poor guest experiences and disappointing performance by your property.
« Previous Entries Next Entries »