• Is Backwards The New Forward?
    A couple of really big players recently made news with tools to help travelers plan their vacations - not only streamlining the process but providing inspiration. Google made a splash with its "Destinations," which aims to make travel planning easier. It's a mobile tool where a traveler enters the name of a country into a Google search on a phone along with the word "destinations." That brings up a series of suggested towns and cities. In just a few clicks travelers can gauge a trip's average cost with at-a-glance hotel and flight prices. Google can then take web users directly ...
  • Copy These 2 Subtle OTA Booking Secrets
    Besides their massive global resources, online travel agencies (OTAs) rely on a potent and lethal asset to rein in millions of bookings each year: A powerhouse of stealth and strategic marketing tactics that push people to whip out their credit cards and book.
  • The New Consumer Journey: Traveling From OOH To Mobile
    Imagine this scenario: You're walking down the bustling streets of Manhattan and see an OOH advertisement for a fashion brand. The featured shirt catches your eye and you must have it. So you look it up on your smartphone. Thanks to the brand's awesome mobile website, you can buy it instantaneously. Welcome to the newest and trending consumer journey.
  • The Times When Airlines Need To Be Extra Careful On Social Media
    Airlines face increasing competition to respond well and respond quickly to customers' questions on social media. As customers turn away from the telephone and toward the keyboard to solve concerns about their trips, airline companies have to meet that demand and react accordingly.
  • Avoid These 7 Phrases For Hotelier Success
    These days, we are surrounded by bad manners everywhere. And in a hotel, bad manners by your employees often translate into poor guest experiences and disappointing performance by your property.
  • Hospitality In The Digital Age Of Disruption
    Digital conference underscores the need to emphasize personalization and service.
  • The Art Of Persuasion Goes High Tech
    What makes travelers book? In the face of cascading technology, that question remains the central one. As a result, e-commerce solutions continue to emerge that aim to answer it as well as is non-humanly possible. As examples of these tools, consider two companies: one that uses language to persuade travelers; and another that sees peer group encouragement as the key to generating bookings.
  • 5 Things You Need To Know About Millennials And Travel
    When it comes to business and leisure travel, Millennials are a generation on the move. Numerous studies have shown that compared to older travelers, those ages 18 to 30 go on more trips per year (whether for work or play), seek unique, authentic travel experiences, and are more demanding about the amenities they expect both en route and at their desired travel destinations.
  • Events Keep Tourists Coming Back
    Seasons come and go, but for destinations with tourism as the economic driver, events are the way to keep the cash flowing, whatever the weather conditions.
  • On Trend: River Cruises
    A travel product perfectly suited for the modern traveler.
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