by Nina Lentini on Jul 8, 2:38 PM
The company ran up against city, county and state regulations that varied during the crisis and even more so during reopening that followed.
by Nina Lentini on Jul 8, 1:52 PM
Initially, the PGA had not been feeding fans' appetite for the human interest angle. "Going forward, there will be a balance between action, the leaderboard and human interest stories."
by Nina Lentini on Jul 8, 1:17 PM
The interesting aspect of this is that McDonald's had looked to 2020 to turn from a product-based messaging approach to a consumer-centric approach and the crisis put the plan on the back of a rocket ship.
by Nina Lentini on Jul 1, 1:37 PM
As OTT stands out in the period of flux, how do agencies go about finding a trusted partner? Do they vet them or do they just work with them so long that they come to know?
by Nina Lentini on Jul 1, 1:08 PM
"What we see is that linear TV is the biggest driver for us," Indeed's Paul J. D'Arcy told MediaPost's TV & Video Insider Summit via Zoom, "because of its reach and scale. It's a powerful channel."
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