• by Lisa Singer , Staff Writer, January 24, 2023

Behind the Scenes with Melanie DiBiasio

Ocean Spray Cranberries' Melanie DiBiasio talks small wins, 90's hip hop and learning to say no.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“The hardest thing that I've had to just learn and continue to grow to build my career is being an advocate for myself.” Ocean Spray Cranberries’ Melanie DiBiasio’s biggest obstacle has been herself. Like many career women, self-promotion doesn't come easy. In this episode of Brand Insider: BTS, the director of media & martech talks about learning to become her own advocate. She also shares memories of her very supportive and beloved boss: opening up about what she learned from him and his passing, how he truly empowered her, and his incredible reaction when Melanie asked to be promoted…”F*ck ya!” You can watch the entire conversation here: