DoubleVerify on Monday at Cannes Lions 2023 announced the launch of a measurement and optimization offering with Scibids that the company calls DV Algorithmic Optimizer.
To maximize return on ad spend (ROAS) and campaign outcomes, DoubleVerify entered an exclusive partnership with Scibids to boost attention metrics with customizable artificial intelligence (AI)
DV Algorithmic Optimizer combines DoubleVerify’s trusted media quality and attention data with Scibids’ AI technology to generate and optimization custom algorithms.
It is based on the combination of DoubleVerify’s proprietary attention signals and Scibids’ AI-powered ad decisioning to identify the best-performing inventory that maximizes business outcomes.
Results with a number of Fortune 500 brands have demonstrated the efficacy of DV Algorithmic Optimizer. On average, the combined offering resulted in a 63% increase in attention levels and a 95% increase in impressions won across several campaigns.
Diageo became one of the first companies to use the tool.
Joshua Nafman, vice president of data at Diageo, partnered with DoubleVerify and Scibids on real-time optimizations using commercial, consumer, attention, privacy, and sustainability data to help the company maximize campaigns.
Benefits range from maximizing business outcomes to assuring continuous optimization, and streamlining manual efforts through automated bidding across leading demand-side platforms (DSPs), including Google’s DV360, MediaMath, The Trade Desk, and Xandr, to name a few.
DoubleVerify is seeing continued growth. Analysts at RBC Capital Markets met with DoubleVerify CEO Mark Zagorski, and DoubleVerify CFO Nicola Allais. Management highlighted the macro resiliency of the company’s model as a foundation, but emphasized both secular and company-specific drivers for the 2023 calendar year.
Investors focused on the company’s positioning in social and connected television (CTV) from a format perspective, while the company’s third-party verification service Authentic Brand Suitability (ABS) remains in focus. “We remain comfortable with drivers of upside potential in CY/23 as well as the long-term margin benefit of investments being made particularly on Meta that do not currently have correlated revenue,” RBC Capital Markets analysts wrote in the research note.
“Maintain OP rating and raise PT to $48 (based on 11.8x CY/24E revenue) on peer multiple expansion and rolling-over valuation year (prior $34 PT based on 10.1x CY/23E),” Per the research note.