- Best Use of Interactive Technology: OMD, The Franchise Fan Cave Catch, Showtime Network
Media Magazine Supplement, admin - Friday, March 23, 2012
Showtime launched The Franchise: A Season with the San Francisco Giants givi ...
- Best Use of Interactive Technology: Juxt Interactive, Scion Surface Experience, Scion/Toyota Motor Sales USA
Media Magazine Supplement, admin - Friday, March 23, 2012
Scion wanted to create an experience for visitors to their auto sh ...
- Best Use of Interactive Technology: Sony Music Direct to Consumers, The X Factor USA Digital Ecosystem , Fox / SYCO TV / Fremantle = THE X FACTOR USA
Media Magazine Supplement, admin - Friday, March 23, 2012
The X Factor, Fox and SYCOTV created a series of interactive piec ...
- BEST BRANDED CONTENT AND SPONSORSHIP:The Wall Street Journal Office Network, Claritin Agency
Media Magazine Supplement, admin - Friday, March 23, 2012
As comes spring, so too comes allergy season… and the pressure ...
- BEST BRANDED CONTENT AND SPONSORSHIP: SONY MUSIC Direct to Consumer, The X Factor USA Digital Eco System
Media Magazine Supplement, admin - Friday, March 23, 2012
Even before it arrived on US shores, The X Factor had position ...
- BEST BRANDED CONTENT AND SPONSORSHIP: Break Media, Li'l Pulp Fiction
Media Magazine Supplement, admin - Friday, March 23, 2012
Since its release back in the mid-1990s, more has been said a ...
- BEST INTEGRATION WITH EXPERIENTIAL/ACTIVITY: Pearl Media, "Rizzoli & Isles" Interactive Crime Scene
Media Magazine Supplement, admin - Friday, March 23, 2012
For a show like Rizzoli & Isles, where much of the activi ...
- BEST INTEGRATION WITH EXPERIENTIAL/ACTIVITY: Posterscope USA, Nivea Kiss of a Lifetime
Media Magazine Supplement, admin - Friday, March 23, 2012
When one hears "Times Square takeover," the immediate impulse is to ma ...
- BEST INTEGRATION WITH EXPERIENTIAL/ACTIVITY: Access 360, Media Cartoon Network Hall of Game Awards 2012 Tune In
Media Magazine Supplement, admin - Friday, March 23, 2012
Getting web- and gadget-crazed boys to commit to watching a televised awar ...
- MOST ORIGINAL PAIRING OF OOH ADVERTISING WITH VENUE: Inwindow Outdoor and Vitro, ASICS: Run With Ryan
Media Magazine Supplement, admin - Friday, March 23, 2012
ASICS had sponsored the ING New York City Marathon for so lon ...
- MOST ORIGINAL PAIRING OF OOH ADVERTISING WITH VENUE: Turner Sports - CSSU, Philly Dugout Shelters
Media Magazine Supplement, admin - Friday, March 23, 2012
Not that Philadelphia fans weren't going to watch their Phillies in t ...
- MOST ORIGINAL PAIRING OF OOH ADVERTISING WITH VENUE: Buzztime, Buffalo Wild Wings Flavor Fanatics and Hooters Wing Surveys
Media Magazine Supplement, admin - Friday, March 23, 2012
Consumers generally aren't too keen on answering surveys during their idle moment ...
- Best Integration with Traditional Media: Disney/ABC UnlimitedABC Regional Sports Entertainment Domino's Tracker Domino's/Domino's
Media Magazine Supplement, admin - Friday, March 23, 2012
Domino’s Pizza Tracker has been a popular feature on the company&rsquo ...
- Best Integration with Traditional Media: PHD, Game of Thrones, HBO
Media Magazine Supplement, admin - Friday, March 23, 2012
For HBO’s hit series, Game of Thrones, PHD created a uniq ...
- Best Integration with Traditional Media: NBC Entertainment, Kinetic, Maxus, Smash/The Voice Season 2: Day of Digital, NBC Entertainment - Smash/The Voice Season 2
Media Magazine Supplement, admin - Friday, March 23, 2012
In early February, NBC set out to dominate the day aft ...
- Best Use of Relevant Message and Environment: The Wall Street Journal Office Network, Delta Airport Drive Times, Delta
Media Magazine Supplement, admin - Friday, March 23, 2012
The Wall Street Journal Office Network's (WSJON) is known for the ...
- Best Use of Relevant Message and Environment: MediaCom, Times Square's First Social Media Billboard, Audi
Media Magazine Supplement, admin - Friday, March 23, 2012
When Audi launched its brand-new A7 model at the New Yo ...
- Best Use of Relevant Message and Environment: PHD, Game of Thrones, HBO
Media Magazine Supplement, admin - Friday, March 23, 2012
HBO's "Game of Thrones" kicked off with an advertising campaign th ...
- Games: Action/Arcade/Sports, Draw Race 2 for Chillingo by Chillingo
OMMA Magazine Supplement, admin - Tuesday, February 28, 2012
The basic concept of DrawRace 2 seems simple—draw a racing line a ...
- Books, Cinderella animated picture book for iPad for Cinderella animated picture book for iPad by Nosy Crow
OMMA Magazine Supplement, admin - Wednesday, February 29, 2012
Nosy Crow's Cinderella storybook iPad app for children combines illustrations, animation, musi ...
- Books, Another Monster at the End of This Book...Starring Grover & Elmo! for Sesame Workshop by Callaway Digital Arts, Inc. and Sesame Workshop
OMMA Magazine Supplement, admin - Wednesday, February 29, 2012
Another Monster at the End of This Book brings the Sesame storybo ...
- Books, Van Gogh and The Sunflowers for Auryn/Laurence Anholt by Auryn Inc
OMMA Magazine Supplement, admin - Wednesday, February 29, 2012
Laurence Anholt's picture book app tells the story of the relationship betwe ...
- Branded Gaming Apps, Mystery Case Files: Dire Grove for Mystery Case Files by Big Fish Games
OMMA Magazine Supplement, admin - Wednesday, February 29, 2012
Filmed in the rocky and snowy mountains of Argentina, some might thi ...
- Branded Gaming Apps, The Cure for Microsoft - Axe - Weekend Game Studio by Weekend Game Studio
OMMA Magazine Supplement, admin - Wednesday, February 29, 2012
The Cure app represents a new medium for social games originally creat ...
- Branded Gaming Apps, Brisksaber for Lipton Brisk Iced Tea by Mekanism
OMMA Magazine Supplement, admin - Wednesday, February 29, 2012
Welcome to the “dark side” on a mobile device. Lipton Brisk partner ...
- Business Media: Yellowpages by SuperMedia for Brand by SuperMedia
OMMA Magazine Supplement, admin - Wednesday, February 29, 2012
Business directories? We love them, but not when it comes to "urgen ...
- Business Media: Farm Futures for Pioneer by Farm Progress
OMMA Magazine Supplement, admin - Wednesday, February 29, 2012
Face it: you're in the fields all day—tending to your soybeans, whea ...
- Business Media: Atlantic Magazine Digital Edition for Atlantic Magazine by RareWire
OMMA Magazine Supplement, admin - Wednesday, February 29, 2012
Many print consumers like the deep-content approach when it comes to magazi ...
- Consumer Magazines/Newspapers: The Daily for News Corp. by The Daily
OMMA Magazine Supplement, admin - Wednesday, February 29, 2012
Combining print, the Web, and broadcast, The Daily app mixes images, tex ...
- Consumer Magazines/Newspapers: Glamour Fans & Friends App for Glamour Magazine by SpyderLynk
OMMA Magazine Supplement, admin - Wednesday, February 29, 2012
The app, developed by Glamour magazine and technology company, SpyderLynk, enables reade ...