The song "Mr. Big Stuff" and actor Timothy Simons will be featured in all three spots, VW's Rachael Zaluzec tells "Drive Time."

"We spent more than 1,100 hours talking with customers about their everyday lives," says Ford's Trevor Scott.

Genesis has been playing up its racing and sports affiliations, but the brand still considers fashion and influencers important to the brand ethos, Tedros Mengiste, chief operating officer, tells "Drive Time."