MAD London Editions for June 2016
MAD London - Thursday, June 16, 2016
Britain's Voters Ask Google: Should We 'Leave' -- Or 'Remain'?
Will Facebook One Day Read Your Mind?
Ban On Body-Shaming Ads Puts Protein World In Spotlight Again
Three Begins Mobile Ad-Blocking Trial
VW Unveils Radical New Strategy And 'Mindset' For Next Decade
Forecasters Dramatically Upgrade Ad Outlook: One Cites Higher Allocation, 'Creative Destruction'
FT Takes Controlling Stake In Digital Content Marketer
AOL Promotes Tim Mahlman To President, AOL Platforms
Sky To Launch eSports Channel
Marketers Feel Unprepared For EU Referendum Result
Britvic Moves From Big Ad Spend To Incubation
Brands Can Target On Twitter Via Emojis
FT Is Showing How The Future Of Publishing Is Native
Criteo Could Become Next M&A Target As It Prepares To Launch Search Platform
Video Poised To Command 80% Of Traffic
MAD London - Wednesday, June 15, 2016
Social Media Outstrips TV For News For Millennials
How Email Is Turning Lookers Into Bookers
Facebook Will Be 'All Video' Within Five Years
Can Stories Make Us Better?
Can Netflix Etc, Crack Eastern Europe?
Leo Burnett Has Unveiled Its Annual Cannes Predictions List
UKTV To Use A Chatbot To Make Show Recommendations
Pepper The Robot To Work In Belgium Hospitals
Diageo Takes Smirnoff Into The Cider Market
Health Lobbyists Slam Heineken Sponsorship Deal With F1
Mobile-First Social Millennials Are Consigning News Brands To History
Security Concerns Mount Over LinkedIn Acquisition
Android Users Can Communicate On Facebook Messenger Via SMS
MAD London - Tuesday, June 14, 2016
GroupM's Norman Takes ANA To Task: Cites Omissions, Inaccuracies In Transparency Report
Microsoft Purchase Of LinkedIn Is A Data And Advertising Play
Snapchat Sees Dollar Signs In New 'Partners' Program
Tesla, Amazon, YouTube Top LGBT-Perceived Brands
Apple Unveils iOS 10, Siri For Mac And New iMessage
The Really Guilty Party In The ANA Debate? Advertisers!
Axel Springer Continues U.S. Roll-Up, Acquires eMarketer For $250 Mil
P&G, Verizon And Warner Bros Are First To Advertise On Snapchat Stories
Saatchi & Saatchi Tests Creative Abilities of Artificial Intelligence With Directors Showcase Film at Cannes
Morocco Bans Sharing Newspapers
Apple Opens Up Siri, Maps And iMessage To Third Parties
Deezer Registrations Treble As It Looks To Take On Spotify
Sony Unveils VR Games
London Mayor Moves Against 'Body Shaming' Ads
ITN To Continue Channel 5 News Until 2020
Brands Favouring YouTubers Over Traditional Celebrities
Feds Seek To Weigh In On Facebook Privacy Battle In EU
Football Agents' Union Apologises For EU Email Mistake
Data, CRM And Native Are The Drivers As LinkedIn And Microsoft Announce Wedding Plans
MAD London - Monday, June 13, 2016
PHD Wins Massive $3 Billion Volkswagen Media Assignment
Microsoft To Buy LinkedIn For $26.2bn
Email Marketing Is Mobile -- Why Aren't Your Messages?
ANA Chairman Tony Pace Defends Transparency Report
Private Equity Firms Considering Offer For O2
Twitter's Very Bad Week
Mobile Consumption Expands, Drives 1.4% Gain In Time Spent With Media
Scientists Claim Instagram Pictures Can Make Us Happier
Apps And The Cross-Channel Marketer
OMD Retained By NSPCC
Axel Springer Buys eMarketer
Netflix Price Rises Make It More Expensive Than Amazon Prime
Stella Artois Campaign Uses Emotion In Wimbledon Campaign
UK Faces A Digital Skills Crisis, MPs Warn
Is VR The New 3D TV? Marketers, Excited -- The Public, Passive
MAD London - Friday, June 10, 2016
Is Big Data Right? If So, France Will Win Euro 2016 And England Hearts Will Be Broken, Again!
IAB Reports Record-Setting Q1 Revenue Of Nearly $16 Billion
Wanna Know How Not To Do Email? Jawbone Will Show You In Just Three Words
Facebook Taps Van Veen To Head Creative Strategy, Pushes Video Content
BBC Investigating VR For Public Service Television
Bots, Don't Fail Me Now! A Letter From Facebook Prison
AI Becomes Creative Director, Writer, Web Designer
Nike Launches Ronaldo EURO 2016 Ad
Twitter Continues to Die As Agencies Shift Money To Instagram
Virgin Media Signs Deal With Southampton FC
O2 Shifts Focus To Tracking Users On Dark Social
TfL Launches Twitter Notification Service For Delays
Britvic Will Not Promote Itself Because Customers Buy Brands, Not Companies
From Posts To Messages -- Are People Turning Their Backs On Public Social?
Lenovo Unveils Bendable Smartphone
Amazon Launches Food Service In London
MAD London - Thursday, June 9, 2016
Majority Of Investors Support Sorrell's $100 Million Pay Package
David Cameron Calls On Ad Industry To Speak Out For A Remain Vote
E-Receipts: Deeper Cross-Channel Insight, Better Customer Service -- What's Not To Like?
Google Supplants Apple As Most Valuable Global Brand
Apple To Take A Lower Cut Of App Store Revenue
Why Future Belongs To Snapchat
Yahoo Looks To Sell Patents To Raise A Billion Dollars
Social Media App Use Is... Declining?
Sir Martin Sorrell Defiant After Huge Pay Deal Goes Through
Viewability Is More Of A 'Commercial Discussion,' Says GroupM's Joe Barone
Media Transparency: For Every Inaction, There Is A Reaction
Research Shows Consumers Losing Faith In Brands On Social
Cindy Gallop Says Agencies Can Make A 'Goddam Sh*t Ton of Money' If They Hire Women
Halfords Uses E-Receipts To Personalise Email Marketing
Omnicom Vet John Harris To Lead Worldwide Partners
Google Tinkering With Search Results Design
Tesco Offers Mobile Customers Discounts For Watching Ads
Sainsbury's Is Considering Replacing AMV BBDO
5 Reasons Why Your CRM Might Not Be Increasing Sales
From Posts To Messages -- Are People Turning Their Backs On Public Social?
MAD London - Wednesday, June 8, 2016
Holding Companies' Rebate Denials Don't Ring Entirely True In The UK
Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
Brexit Could Cost GBP70m, Zenith Estimates
ANA Transparency Report Released: Negative For Agency Holding Companies
Coca-Cola Drops Out Of Top 10 Brand League Table For First Time
The New World Of Travel
Internet Users Bored Of Instagram And Twitter, New Study Suggests
Survey Finds 90% Of People Skip Pre-Roll Video Ads
Holding Companies Hit Back At 'Inflammatory' ANA Rebate Report
Twitter Makes It Easier For Publishers To Embed Timeline
Budweiser To Sponsor Euro 2016 ITV Highlights On Twitter
Uber To Improve Driver Experience With Changes To 'Wait Time' Charges
BT And Dove Rise, But UK Brands Go Down In Global League
Irish Start-Up Lets Recipients Grade Email Senders
Microsoft Updates Outlook To Transform Email On Android Wear
Brands Can Waste Billions Or Push Partners On Fraud And Viewability
MAD London - Tuesday, June 7, 2016
ANA Finds Agency Media Kickbacks 'Pervasive,' High-Level Execs Signed Off
Brands Warned They Are The Main Victims Of Growing Ad Fraud
Transparency 4.0
Microsoft Bing Provides Detailed Warnings On Phishing Sites, Malware
Instagram Switches From Time To Algorithm
Insta-fails: So Many Have Bungled Their Rebranding
Brands Need Tougher Contracts To Combat Fraud
NFL UK Appoints New Commercial Partnerships VP
Is City AM's Blurring Of Branded And Editorial Content The Future?
Facebook Pushes Messages Entirely Over To Messenger App
Halfords To Focus On Emotional Connection To Drive Loyalty
Brands Can Waste Billions Or Push Partners On Fraud And Viewability
MAD London - Monday, June 6, 2016
WFA: Without Changes, Ad Fraud May Reach $150 Billion Annually
Sir Martin Sorrell Faces A Shareholder Revolt Over Pay, Again.
Personalise The Next Customer Interaction, Not Just The Subject Line
Pinterest Revamps Pin As Save Button, Promotes Global Expansion
Uber's First Major UK Campaign Positions The App As Everyday Cab Option
Who's Winning The VR Standards War? Nobody
Twitter's Pre-Roll Ads Are Now Much Easier To Buy
Are Media Companies Suffering Under New Facebook Algorithm Tweak?
The7Stars To Set Up New Media Agency
Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Gerald Lewis Joins Ogilvy As Worldwide Creative Director For Dove
Deliveroo Revenue To Top GBP130m As Expansion Beckons
Facebook Tests New AI Tool That Can Read And Message Like A Human
Zuckerberg's Social Accounts Hacked Through Same Password
Ladbrokes Replaces William Hill As FA Betting Partner
London, New York Top List Of Smart Cities
UK Prime Minister's Office Leaks Email Details
RBS Deepens Lida Relationship With CRM Brief
ICO Warns Against Email Address Theft
Sorrell On GBP70m? Shouldn't WPP Be Succession Planning, Not Retaining?
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