MAD London Editions for September 2017
- MAD London - Thursday, Sept. 14, 2017
- WFA Sounds The Alarm Bell On GDPR Preparations
- Facebook Updates Ad, Content Guidelines To Support Publishers
- Google Reportedly To End First Click Free On Publisher Sites
- Betting Companies Face Fines Over Fake News
- Google Tells 'Press Gazette' It Does A Lot To Help Newspapers
- Apple's Still Got It!
- Trinity Mirror To Announce 40 Roles Are To Be Cut
- Facebook Assures Advertisers On Brand Safety
- Millennials Fuel Growth In Global Online Video Viewing
- Digital Survival Lessons On Offer To Teens
- MAD London - Wednesday, Sept. 13, 2017
- Did The EU Just Break Digital Marketing?
- Half Of All Display Traded Programmatically In Europe
- WFA Finds A Third Of Marketers May Not Be Compliant When EU Data Rules Take Effect
- IAB Europe Warns EU Privacy Rules Could Damage Digital Marketing
- IAB Tech Lab Opens Public Comment On OpenRTB 3.0
- 11 School Days Per Year Lost To Smartphone Disruption
- Clarification: IAB Europe is Fighting New EU Privacy Proposal
- Murdoch's Bid For Sky Likely To Be Referred To Competition Authorities
- Bell Pottinger Enters Administration
- Advertising Association Asks Peers For Better Support For Adland
- Ogilvy & Mather Picks Up Trebor Mints
- MAD London - Tuesday, Sept. 12, 2017
- Is Google Innocent, Or Just Trying To Cut An EU Deal?
- Google Appeals Multibillion-Dollar EU Search Fine
- Google Lodges Appeal Against Record EU Fine
- IAB Europe Launches New Push Against EU Privacy Proposal
- British Adults Push Mobile Browsing Over Its Tipping Point
- Martech Now A $34B Industry, Represents 16% Of Marketing Budgets
- Bashing Google Will Backfire On The EU, 'Telegraph' Insists
- Adform Accredited For Viewability Across Entire Stack
- Accenture Doubles Down On Experience
- Consumers Want Flexibility On Deliveries
- Nissan Renews Champions League Sponsorship
- MAD London - Monday, Sept. 11, 2017
- Analyst Projects EU Data Regs Will Reduce CPMs For Digital Platforms, Publishers
- Google Set To Appeal EUR2.4bn EU Fine Today
- WPP Under Strong Pressure To Streamline
- Fake News Prompts A Flight To Quality -- But How To Monetise It?
- Zenith Ad Forecast Downgraded Again
- Uber To Ditch Petrol And Diesel Engines By End Of 2019
- Omnicom Expands Precision Marketing Group, Hires Luke Taylor To Run It
- Virgin Trains Reveals Travel Times In Digital Outdoor Campaign
- Are 'X Factor' And 'Strictly' In A Battle For Survival?
- Zenith Downgrades European Ad Spend
- Spotify Announces London Hip-Hop Gig
- Pop-Ups Are Mobile's Most Hated Ad Format
- Mobile Marketing's Saviours Are Unmasked
- MAD London - Friday, Sept. 8, 2017
- Anarchy In The UK: Studies Show Firms Are Not Ready For GDPR
- Banks Prepare For Their Uber Moment
- House of Lords To Launch Inquiry Into Adland's Future
- Facebook, Microsoft Create Model To Give Developers More Flexibility
- Tech Giants Vie To Win James Bond Rights
- Graydon Carter Steps Down As Editor Of 'Vanity Fair'
- Domino's Launches CRM And Digital Reviews
- Google's Ecommerce Influence In Decline
- Brand Safety Is Great News For TV
- Could Bell Pottinger Collapse As Soon As Next Week?
- Can Facebook Metrics Be Trusted?
- Vodafone Stands By Its Launch Of Millennial Sub Brand
- Trinity Mirror In Talks To Buy 'Express' And 'Star'
- MAD London - Thursday, Sept. 7, 2017
- Facebook: Russian Operatives Bought Thousands Of Fake Ads, Connected To Hundreds Of False Accounts
- 'Bake Off' Hits 12 Million Viewers With Repeats And On Demand
- OpenX Unveils 1st-Price Option For Programmatic Buys, Cites Transparency
- Facebook EMEA's VP On What Makes A Leader
- RhythmOne Agrees To Acquire YuMe For $185M
- Barclays Claims GBP3.5bn Worth Of Goods Sit In Abandoned Carts
- KLM First To Sign Up To New WhatsApp Channel
- IT C-Suite Confused About GDPR And Personal Data
- Race Hate PR Firm Could Close By Year End
- How To Get Abandoned Carts Converting
- MAD London - Wednesday, Sept. 6, 2017
- WPP Media Shop Gets Branded, Wants To Make Waves
- Apple Shutters Its Annual Music Festival In London
- PUMA Europe Recruits Mapp Digital For Email, Customer Engagement
- Facebook Bid $600M To Stream Cricket
- 'Politico' Launches London Playbook, Extends Franchise
- Race Hatred PR Firm Bell Pottinger Loses Key Clients
- Barclays Expected To Switch GBP60m Media Account From WPP To Omnicom
- More Agency Consolidation At WPP As Rockfish Becomes Part Of VML
- Amazon Unveils First Find Campaign As It Takes On High Street Fashion
- Parents Blame Brands For Gender Stereotypes
- Pernod Ricard Sings Praises Of Programmatic
- EU Reminds Bosses Of Limits On Snooping On Employees
- European Court Restricts Employee Email Monitoring
- Gender Shaping Up To Define 2017 In Adland
- MAD London - Tuesday, Sept. 5, 2017
- How Coca-Cola Turned To A UK Start-Up For Ad Rating
- Ad Execs Bullish On Programmatic Radio, Digital Audio Too
- Alphabet Forms XXVI Holdings, Distances Google From Other Bets
- Bell Pottinger Expelled From PR Trade Body For Race Hate Campaign
- UK Marketers Set To Spend Big On Influencers
- Google Revamp Ties Ad Frequency To Stock Levels
- Security Minister Insists Tech Giants Must Help Defeat Terrorists
- Is The UK Ad Industry About To Take A Downturn?
- Influencer Marketing Needs ROI, Not Vanity Metrics
- MAD London - Friday, Sept. 1, 2017
- Paddy Power Probe Is A Watershed -- Can Adland Not Have A Little Fun?
- Facebook Rolls Out Video Hub Watch
- Debenhams And JWT Part After 8 Years
- MoPub Launches Viewability Measurement
- ASA To Investigate Whether Paddy Power Tweet Was Racist
- Google To Test Creating Ad Variations For Advertisers In AdWords Campaigns
- 'Guardian' Sets Up Independent US Journalism Organisation
- Bertelsman Hits EUR500 First-Half Profit For The First Time
- 'Guardian' Sets Up U.S. Journalism Nonprofit
- Encouraging Growth For Digital Radio
- Costa Appoints Lida For Global Loyalty Programme
