MAD London Editions for September 2017
MAD London - Thursday, Sept. 14, 2017
WFA Sounds The Alarm Bell On GDPR Preparations
Facebook Updates Ad, Content Guidelines To Support Publishers
Google Reportedly To End First Click Free On Publisher Sites
Betting Companies Face Fines Over Fake News
Google Tells 'Press Gazette' It Does A Lot To Help Newspapers
Apple's Still Got It!
Trinity Mirror To Announce 40 Roles Are To Be Cut
Facebook Assures Advertisers On Brand Safety
Millennials Fuel Growth In Global Online Video Viewing
Digital Survival Lessons On Offer To Teens
MAD London - Wednesday, Sept. 13, 2017
Did The EU Just Break Digital Marketing?
Half Of All Display Traded Programmatically In Europe
WFA Finds A Third Of Marketers May Not Be Compliant When EU Data Rules Take Effect
IAB Europe Warns EU Privacy Rules Could Damage Digital Marketing
IAB Tech Lab Opens Public Comment On OpenRTB 3.0
11 School Days Per Year Lost To Smartphone Disruption
Clarification: IAB Europe is Fighting New EU Privacy Proposal
Murdoch's Bid For Sky Likely To Be Referred To Competition Authorities
Bell Pottinger Enters Administration
Advertising Association Asks Peers For Better Support For Adland
Ogilvy & Mather Picks Up Trebor Mints
MAD London - Tuesday, Sept. 12, 2017
Is Google Innocent, Or Just Trying To Cut An EU Deal?
Google Appeals Multibillion-Dollar EU Search Fine
Google Lodges Appeal Against Record EU Fine
IAB Europe Launches New Push Against EU Privacy Proposal
British Adults Push Mobile Browsing Over Its Tipping Point
Martech Now A $34B Industry, Represents 16% Of Marketing Budgets
Bashing Google Will Backfire On The EU, 'Telegraph' Insists
Adform Accredited For Viewability Across Entire Stack
Accenture Doubles Down On Experience
Consumers Want Flexibility On Deliveries
Nissan Renews Champions League Sponsorship
MAD London - Monday, Sept. 11, 2017
Analyst Projects EU Data Regs Will Reduce CPMs For Digital Platforms, Publishers
Google Set To Appeal EUR2.4bn EU Fine Today
WPP Under Strong Pressure To Streamline
Fake News Prompts A Flight To Quality -- But How To Monetise It?
Zenith Ad Forecast Downgraded Again
Uber To Ditch Petrol And Diesel Engines By End Of 2019
Omnicom Expands Precision Marketing Group, Hires Luke Taylor To Run It
Virgin Trains Reveals Travel Times In Digital Outdoor Campaign
Are 'X Factor' And 'Strictly' In A Battle For Survival?
Zenith Downgrades European Ad Spend
Spotify Announces London Hip-Hop Gig
Pop-Ups Are Mobile's Most Hated Ad Format
Mobile Marketing's Saviours Are Unmasked
MAD London - Friday, Sept. 8, 2017
Anarchy In The UK: Studies Show Firms Are Not Ready For GDPR
Banks Prepare For Their Uber Moment
House of Lords To Launch Inquiry Into Adland's Future
Facebook, Microsoft Create Model To Give Developers More Flexibility
Tech Giants Vie To Win James Bond Rights
Graydon Carter Steps Down As Editor Of 'Vanity Fair'
Domino's Launches CRM And Digital Reviews
Google's Ecommerce Influence In Decline
Brand Safety Is Great News For TV
Could Bell Pottinger Collapse As Soon As Next Week?
Can Facebook Metrics Be Trusted?
Vodafone Stands By Its Launch Of Millennial Sub Brand
Trinity Mirror In Talks To Buy 'Express' And 'Star'
MAD London - Thursday, Sept. 7, 2017
Facebook: Russian Operatives Bought Thousands Of Fake Ads, Connected To Hundreds Of False Accounts
'Bake Off' Hits 12 Million Viewers With Repeats And On Demand
OpenX Unveils 1st-Price Option For Programmatic Buys, Cites Transparency
Facebook EMEA's VP On What Makes A Leader
RhythmOne Agrees To Acquire YuMe For $185M
Barclays Claims GBP3.5bn Worth Of Goods Sit In Abandoned Carts
KLM First To Sign Up To New WhatsApp Channel
IT C-Suite Confused About GDPR And Personal Data
Race Hate PR Firm Could Close By Year End
How To Get Abandoned Carts Converting
MAD London - Wednesday, Sept. 6, 2017
WPP Media Shop Gets Branded, Wants To Make Waves
Apple Shutters Its Annual Music Festival In London
PUMA Europe Recruits Mapp Digital For Email, Customer Engagement
Facebook Bid $600M To Stream Cricket
'Politico' Launches London Playbook, Extends Franchise
Race Hatred PR Firm Bell Pottinger Loses Key Clients
Barclays Expected To Switch GBP60m Media Account From WPP To Omnicom
More Agency Consolidation At WPP As Rockfish Becomes Part Of VML
Amazon Unveils First Find Campaign As It Takes On High Street Fashion
Parents Blame Brands For Gender Stereotypes
Pernod Ricard Sings Praises Of Programmatic
EU Reminds Bosses Of Limits On Snooping On Employees
European Court Restricts Employee Email Monitoring
Gender Shaping Up To Define 2017 In Adland
MAD London - Tuesday, Sept. 5, 2017
How Coca-Cola Turned To A UK Start-Up For Ad Rating
Ad Execs Bullish On Programmatic Radio, Digital Audio Too
Alphabet Forms XXVI Holdings, Distances Google From Other Bets
Bell Pottinger Expelled From PR Trade Body For Race Hate Campaign
UK Marketers Set To Spend Big On Influencers
Google Revamp Ties Ad Frequency To Stock Levels
Security Minister Insists Tech Giants Must Help Defeat Terrorists
Is The UK Ad Industry About To Take A Downturn?
Influencer Marketing Needs ROI, Not Vanity Metrics
MAD London - Friday, Sept. 1, 2017
Paddy Power Probe Is A Watershed -- Can Adland Not Have A Little Fun?
Facebook Rolls Out Video Hub Watch
Debenhams And JWT Part After 8 Years
MoPub Launches Viewability Measurement
ASA To Investigate Whether Paddy Power Tweet Was Racist
Google To Test Creating Ad Variations For Advertisers In AdWords Campaigns
'Guardian' Sets Up Independent US Journalism Organisation
Bertelsman Hits EUR500 First-Half Profit For The First Time
'Guardian' Sets Up U.S. Journalism Nonprofit
Encouraging Growth For Digital Radio
Costa Appoints Lida For Global Loyalty Programme
Next Entries »