London Blog
IAB Europe warns that the proposed ePrivacy Directive could halve the value of digital advertising in Europe. Read the whole story
Half of all European display advertising is now traded programmatically, according to findings of a study conducted by IHS Markit for IAB Europe, released … Read the whole story
Those that aren't fully complaint could be subject to fines totaling hundreds of millions and possibly billions of dollars (4% of global revenue). Read the whole story
The changes integrate technology such as ads.txt, which Google has spent time promoting in an effort to rid the advertising industry of counterfeit inventory … Read the whole story
The article "IAB Europe Launches New Push Against EU Privacy Proposal" has been updated to clarify that the initiative comes from the IAB Europe, … Read the whole story
