MAD London Editions for December 2017
MAD London - Friday, Dec. 8, 2017
Savage To Step Down As Cannes Lions Chair
YouTube Subscription Music Service To Launch In March
Spotify Shows Off Its Data Capabilities With '2018 Goals'
Trinity Mirror Picks Up Lion's Share Of BBC-Funded Local Reporters
YouTube Taps Disney Veteran To Lead International Content Unit
More Than Half Of Millennials Have Bought Because Of An Influencer
MRC Releases Digital Audience Standard, Incorporates 'Duration Weighting'
Sports Direct And Primemark Called Out For Paying Below Minimum Wage
EU To File a Brief With High Court In Microsoft Privacy Case
'The Guardian' To Go Tabloid
Dan TDM From Aldershot Named Top-Earning YouTuber
1 in 3 BuzzFeed Staff In London Face Redundancy
Only 28% Of UK Websites Will Be GDPR Compliant
17 Reasons Why BuzzFeed Lost Its Buzz
MAD London - Thursday, Dec. 7, 2017
Does England Really Need Agency Branding?
YouTube Reveals Top Trending Videos, Ads Of 2017
Wieden+Kennedy Land England Football Role
AppNexus Classifies 'Fake News,' 'Viral Content' As Vectors For Ad Fraud
#MeToo Silence Breakers Win 'Person Of The Year'
Data Spending To Hit $10 Billion This Year: IAB/DMA Report
EU Backs Luxury Brands In Battle With Amazon and eBay
2017 Marketing Word Of The Year: 'AI'
UK 18th In A League Table Of Smartphone Penetration
Gender Stereotyping Rules Already Impacting Marketers' Photo Choices
Samsung Redemption Tops 'Marketing Week' Lists Of 2017 Positive Stories
MAD London - Wednesday, Dec. 6, 2017
YouTube Plans To Beef Up Human Moderators, Tighten Advertising Rules
Emotional Engagement Could See 5% Sales Lift For Retailers
James Murdoch Tipped As Next Disney Chief Executive
U.K's Cineworld Shelling Out $3.6 Billion For Regal's Movie Screens
Apple Search Ads Let Developers Pay Per Install
Nearly A Third Of Teen Girls Sexually Harassed Online
C-Suite Shakeup At McDonald's Agency We Are Unlimited
Top Bing Searches In U.K.
Dulux Owner Picks MediaCom For GBP60m Global Media Account
Johnston Press Says "i" Makes GBP1m A Month
Google To Pull YouTube Off Amazon's TV Service
Trans-Atlantic Privacy Shield In Jeopardy Over Redress Rights, Surveillance
Hug A Brit, Keep Them Loyal
MAD London - Tuesday, Dec. 5, 2017
Sorrell: 'Contain Any Enthusiasm' About 2018
Google Pledges Army Of 10,000 To Tackle YouTube Extremism
Google Sends 60-Day Warning To App Developers, Brands
Facebook Launches Messenger Service For Under 13s
Mobile App Spend Forecast To Surpass $110 Billion In 2018
BBC To Launch Pre-Teen Site
Melissa And DataDelta Form Alliance To Help With GDPR
'The X Factor' Probed Over Product Placement
Black Friday Gave 'Meagre' High Street Sales Improvements, BRC Reveals
John Lewis Tops YouTube Christmas Ad Chart
UK's Cineworld Buy America's Regal Cinema Chain
Blackwood Seven Shuts London Office
Facebook Expanding London Office
Did Google Just Grow Up?
MAD London - Monday, Dec. 4, 2017
Agency Forecasts: Look For Growth In The 4%-5% Range Next Year
New Logo Taking On Fake News Could Help Adland Too
Journalists Marginally Trusted More Than Politicians
Bot To You By Marks & Spencer: 'Christmas Concierge'
European Cable TV Grows Modestly, Satellite Gains More
GroupM Projects More Growth For TV, Revises Digital Down Slightly
Dotmailer Parent Acquires Comapi
Facebook's New London Office Creates 800 Jobs
Internet Advertising To Account For 60% Of Ad Spend This Year
Programmatic Remains Primary Digital Growth Engine, Some Clouds Forming
Disney Back In Buyout Talks With The Murdochs
Who's Top And Who's Not In Personalization
Press Standards Logo Launched To Tackle Fake News
MAD London - Friday, Dec. 1, 2017
Adidas Puts Global Media Assignment In Review
Cyber Monday Tops Black Friday For Amazon
Mears Named CEO Of Havas Group Media
Google Could Owe UK IPhone Users 'Hundreds Of Pounds' Each
Search Engines Could See New Tax Levy
Cinema Ad Spending Up 12% This Year
Publicis.Sapient To Jettison Its Co-CEO Structure
Uber Suffers Another High-Level Departure
Jeremy Corbyn Wrong Speech Clip Tops BBC Complaints
Revenge Of The Brit -- 5.4m iPhone Users Say 'Google You Owe Us'
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