MAD London Editions for February 2018
MAD London - Wednesday, Feb. 28, 2018
WPP Makes Another Major Consolidation Move
Max Mosley Claims His Press Regulation Work Has Prompted Accusations Of Racism
Google Discloses 2.4 Million 'Right To Be Forgotten' Requests, Acts On 43%
Grey London Launches In-House Production Arm
EU's High Court Asked To Decide: Is Gmail A Telecom?
The Unilever Foundry Vows To Work With More Female-Led Start-Ups
F1 Launches A Streaming Service
GDPR Study Shows 65% Of Companies Unable To Comply
TV Ad Revenue Dipped In 2017 At ITV
Tailored Offers Are In -- Remembering Birthdays? Not So Much
6,000 Jobs At Risk As Maplin And Toys R Us Call In Administrators
ISBA Updates Its Controversial Media Services Agreement Advice
Ireland Sees 79% Rise in Consumer Data Complaints
London Councils Shell Out GBP1.2 Million In Advance Of GDPR
High Court Seems Poised to Rule Against Microsoft
Retail On Its Knees As Consumer Confidence Dips
MAD London - Tuesday, Feb. 27, 2018
Did Comcast Just Try To Eat Murdoch For Breakfast?
Meredith Corp. Sells Time Inc. UK to Private-Equity Firm
Comcast Launches Rival Bid To Fox To Buy Sky
BT Cannot Compete With Netflix On Drama Rights
Mixing Blockchain With Programmatic
IPG Mediabrands Signs Partnership Deal With Nielsen
The World According To Warc
Vogue Poland Launches In Thriving Market
Samsung Wins The Winter Olympics
Channel 5 Becomes News UK's First Social Amp Customer
Time Inc's UK Magazines Sold To Private Equity Firm
Mastercard CMO Says CMOs Will Be Replaced If They Cannot Explain Their Role
MAD London - Monday, Feb. 26, 2018
It's Time To Tax Google And Facebook -- But How?
Digital Execs Shift Time/Attention To New Programmatic Ad Formats
Snap Execs Thrive As Stock Is Downgraded
Carlsberg Ends England Football Team Sponsorship After 22 Years
Google Releases Leaderboard At MWC To Rank Web Site Speed, Tools To Verify Increases
Newsquest In Talks To Buy Archant
Businesses Moving To Chatbots, AI; Away From Mobile Apps
Google's Tax Bill Could Go Up Seventeen Times
KFC Makes A Humorous Apology Over Delivery Issues
Nick Bell Leaves As Fallon ECD, Will Not Be Replaced
Microsoft Opens $20m 'Reactor' Space In Shoreditch
Less Than Half Of Irish Firms Unprepared For GDPR: Study
MAD London - Friday, Feb. 23, 2018
WPP-backed m/Six Wins Bridgestone Europe Media Account
US Tech Giants Could Face UK Tax Rise
WPP To Target SMEs For Growth
Spotlight On Facebook: Is it 'Good For The World'?
SAP Offers Three New GDPR Compliance Tools
Kylie Jenner Post Wipes A Billion Off Snapchat's Value
Quarter Of Brits To Use Wearables For Fast Payments
Europe's New Data Protections Are The Beginning Of A Paradigm Shift
Oak Furniture Looking For A Creative Shop
TV Licence Fee Goes Up, Again
Is PlayStation Reviewing Its Creative In EMEA?
Digital Display Steps Up To The Plate, Finally
MAD London - Thursday, Feb. 22, 2018
AI Can Improve Customer Experience And Boost Performance
UK Tops Dentsu Aegis Digital Society Index
Google App Campaigns Gain Ground On Facebook, Fraud Installs Up
Skoda Begins Search For Global Agency
Excessive Frequency, Retargeting Account For Ad Blocker Usage
UK Media Warned 'Change Is Coming' By Jeremy Corbyn
The Times Literary Supplement Tops ABC Magazine Growth Figures
Mobile And Programmatic: A Growing Relationship
Millennials Are Worse At Password Security Than Baby Boomers
Produce UK Announces New MD
Cookies Will Crumble, But Not Because Of GDPR
MAD London - Wednesday, Feb. 21, 2018
Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters
Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize Ads
AI Could Spread Fake News And Launch Missile Attacks, UK Researchers Warn
Majestic Wine Group Names Adestra As Email Provider
Gumtree To Cut Back On Digital Brand-Building Spend
Google Combines Payment Systems, Will Cryptocurrency Follow?
One In Three Watch Winter Olympics Online
Two In Three SMEs To Increase Marketing Spend
2018 Might Not Be Facebook's Year
Leo Burnett Moves To New Offices With Fallon
GambleAware Seeking An Agency For Awareness Drive
MAD London - Tuesday, Feb. 20, 2018
DMA Shows Brands Fail To Learn The Lessons Of A Broken Heart
WPP, Publicis, IPG Downgraded To 'Hold'
Ad-Blocking Millennials Willing To Pay For Content
Shell, Oath Collaborate On 'Make The Future' Campaign
Center Parcs Will No Longer Advertise In 'The Daily Mail' Over Same-Sex Parenthood Article
Hacker Tracker Outdoor Campaign Launched By Hiscox
BBCA Strategy: Throwing Darts At A Dartboard
Marketing In 'The Dark Ages' In Recruiting Women
Oath's Ad President Says Communication With Customers Key To Company's GDPR Preparation
Arsenal Extends 'Record Deal' With Emirates
MAD London - Monday, Feb. 19, 2018
Digital Tech Is Good, Right? Who Forgot To Tell The Public?
Digital Advertising Still Growing A Market For Data
Google Search Removes 'View Image,' Sets Precedent
Facebook Told To Stop Tracking In Belgium
Specsavers Calls Media Review
A Gentler GDPR: It May Even Help Brands, Return Path CPO Says
Max Mosley Threatens Legal Action Over Repeated Orgy Story
Who's Backing The Chain Gang?
Uber Promises A 24-Hour Customer Complaint Hotline
What Blockchain Challenges Mean For Advertising
Royal British Legion Uses AR To Bring Battle Stories To Life
Facebook Notifications Amount To Spam: Wired
MAD London - Friday, Feb. 16, 2018
Google Discloses Results Of 'Exchange Bidding,' Boosts Publisher Yield >40%
Justice 4 Grenfell Takes A Leaf From Hollywood's Billboard Book
Meet The British Couple Behind Google's Two Billion-Pound Fine
Unilever Demands More - And You Should, Too
'The Star' Now Outsells 'The Telegraph,' ABC Figures Reveal
SEO: Top Global Domains
Transparency Is The Key To Sharing Data
Sigfox IoT Network Targets 6 Million Device Connections This Year
ABC Hopes New Magazine Circulation Calculation Will Improve Trust
How To Make Your Email GDPR-Compliant
Data-Sharing Customers Want Benefits, Not Just Transparency
MAD London - Thursday, Feb. 15, 2018
Google Chrome To Block All Ads On Sites That Don't Comply With 'Better Ads'
Droga5 Wins MINI Electric Account
Global Malware Report Confirms Prevalence, Role Of Advertising
Google Explains The Reasons It Started Ad Blocking
Omnicom Revenue, Profit Fall In 2017
Campaigns Reveals All On Chubby Hearts Around London
IPG Finishes 2017 On A High Note
UK Government Accuses Russia Of Cyber Attack
Bill Gates Slams Tech Giants For Not Passing On Extremist Messages
Google Launches AMP For Gmail
Activists Win Right To Challenge Sky Takeover
When Google Plays 'Good Cop' With Digital Advertising
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