Marketing Daily Editions for July 2008
Marketing Daily - Thursday, July 31, 2008
Top 10 Brand Movers
Monster Taps Ted Gilvar For EVP/CGMO Role
Iconix To Expand Brands Into New Territories
Avon Beauty Sales Climb 19% On Increased Ad Spending
Brand Perceptions Of Gas, Airline Industries Nosedive
Dunkin' Donuts Ups Ante With Egg White Sandwiches
DIY Enthusiasm Dims As More Women Say 'Do It For Me!'
JCPenney Looks To Game To Connect With College Women
Survey: Online Coupon Usage Up 39% Since 2005
Ruby Tuesday To Blow Self Up, Start Fresh
Marketing Daily - Wednesday, July 30, 2008
Toys 'R' Us Sponsors 'Star Wars' CD-Rom
Burger King Readies 'Futbol Kingdom'
Coach Sales Up 20% In Quarter
Bennigan's, Steak & Ale File For Bankruptcy
Bacardi To Buy Minority Share In Patrón
Consumers Confident In Banks, Survey Finds
Marketing To Kids: FTC, CBBB Weigh In With Reports
Painting Ourselves Into A Corner
Best Buy Seeks Consumers' Inner Rock Star
Enerpulse Launches New Ads Focusing On Fuel Savings Factor
Starbucks Cuts Jobs, Realigns Management
Marketing Daily - Tuesday, July 29, 2008
Ben & Jerry's Offers Refreshment For Under A Buck
What Is Stuart Elliott Doing On Facebook Shilling For Canadian Club?
Advance America Buffs Image With New Ads, Online Contest
Unilever Sells All, Snuggle, Wisk, Surf Brands
Ad Community Joins For Digital Transition
Rachael Ray Launches 'Nutrish' Dog Treats
KB Toys Unveils Extreme! Value Program
Papa John's Offers Chocolate Pastry Delights
Dr Pepper Campaign Features 'Doctors'
Macy's, Fox And L'Oreal Go Whole-Hog With Horton
Universal's Suzanne Cole On Grabbing Attention
Bagged Lunches Adding To Restaurant Slowdown
Marketing Daily - Monday, July 28, 2008
Nike To Pull Hyperdunk Ads
Who's Visiting Theme Parks?
Suit: Whole Foods Stole Our Slogan
Scion Seeks Community In New Campaign
New M&M's Blend Features Nascar Driver
Colorful Dell Festival Puts Focus On Studio Laptops
Rebate Checks: Where The Money Didn't Go's Outdoor Push Fits Three-Screen Strategy
Whole Foods, Kellogg's Sponsoring Family Fitness Initiative
Marketing Daily - Friday, July 25, 2008
CSPI Chides Girl Scouts For DQ Drink
Rapper Sues Taco Bell
Who's Eating At Fast-Food Restaurants?
OfficeMax Puts Power Of Penny To Test In Campaign
Packaged Facts Finds Kids Take Lead On Green Purchases
American Express Expands 'Members Project' Parameters
Strong Sales Of TV Converter Boxes Boost Radio Shack Results
American Express Sponsors AOL Music Tour Site
Marketing Daily - Thursday, July 24, 2008
Crown Royal Offers Indy Spectators Rides Home
Carl's Jr. Offering Hamburg-Sized Breakfast Sandwich
Jesse McCartney Is In Bongo's Fall Advertising
Hershey's First Half Achieves Targets
Will Smith: The Brand
Back To School: Parents Shop Earlier; Teens Cut Way Back
Anheuser First-Half Performance Validates Strategy, Execs Report
Duracell Spot Leads To Sales Spurt For Featured Product
PepsiCo Has Strong Q2 Despite N.A. Beverage Declines
JC Penney Reaches For Teen Market On New Social Site
Marketing Daily - Wednesday, July 23, 2008
McDonald's Invites Votes For Crew Talent
Return To Profitability
Strong Overseas, Domino's Struggles At Home
Reebok Launches New Campaign With 20 NFL Players
Staples Goes Co-ed With Bed Bath & Beyond Tie-in
Fitch: Big Beverage Company Growth Lies Overseas
AT&T 'Buddies' Reprise Roles For TV, Broadband Services
Finicky Younger Generation Tests Banks' Strategies
Nielsen: Global Ad Spending Up, U.S. Flat
Marketing Daily - Tuesday, July 22, 2008
Yoplait Light Adds Flavors To Line
Deloitte: Back-To-School Slump Predicted
McDonald's Offers Spy Gear In Happy Meals
Jennifer Connelly Signs On At Revlon
An Ad Man On 'Mad Men'
Libby's Campaign Encourages More Family Dinners
Discover Positions Self As Stretched Consumer's Ally
Sara Lee Agrees To Change 'Whole Grain' Label
T-Mobile Makes Its Point In Distinctly Different Ways
Sobieski Vodka Readies First Major Consumer Campaign
Marketing Daily - Monday, July 21, 2008
Saturn To Owners: Kiss My Astra
Who's Making What?
Luxury Shoppers Migrate Toward The Web
Marketing Departments Understaffed, Too Many Move On Quickly
Mattel Sales Ride 'The Dark Knight' Headwinds
Economy Spurs Faster Retail (Vs. Food Service) Coffee Growth
Used Compact Cars From '90s Going Like Hotcakes
Mercedes Dives Into Swimwear Show In Miami
Coke Launches Tour With Hip-Hopper Lupe Fiasco
Marketing Daily - Friday, July 18, 2008
FDA Lets Tomatoes Off The Hook
Mars Celebrates Milky Way's 85th Anniversary
Peroni Launches New Ads On TV, Cable
Use Of Internet Coupons Up 83%, Firm Says
Drivers Happier With Dealership Services Departments
Suzuki Taps Siltanen & Partners For AOR
Logo Change: A Kinder, Gentler, Cooler Wal-Mart?
Sony Campaign Illustrates Technological Birth Process
Nike Kicks Off Sneaker Smackdown
Oil Economist Gets Warm Welcome At Motor Press Gathering
Air Travel Means Endless Ads For Captive Audience
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