Marketing Daily Editions for 2008
Marketing Daily - Wednesday, Jan. 23, 2008
KFC Dares Super Bowl Players To Do 'Chicken Dance'
TurboTax, Comedian Team For Promotion
Whole Foods Bags Plastic; Gives Away Reusables
Sprint Lops 4,000 Jobs, Closes 125 Stores
Hasbro Marketing 'Cloverfield' Monster
Domino's Pizza Shuffling U.S. Operations Brass
New York City Forcing Calorie Counts On Menus
Apple Defies Slump, Reports Strong Sales, Profit
'Good,' 'Quiet' Are Marketing Keys Now, Says Analyst
Council: Customer Affinity Is New B2B Marketing Measure
Unilever Updates Butter Campaign With Wry Look Back
CareerBuilder.com Campaign Offers Sense of Empowerment
Marketing Daily - Tuesday, Jan. 22, 2008
Domino's Adds Online Elements To New Campaign
Domino's Delivers An Experience
P&G Invites Consumers Into Bounce Ads
Marketers Ready To Address 45% Of Super Bowl Audience
Supreme Court To Hear 'Light' Cigarette Case
Organically Grown Signs Licensees
Hardee's Reprises Hillshire Farm Sausage
NPD: 'Guitar Hero' Sets Industry Record
Consumers Less Reliant On TV, More Reliant On Inserts
Analysts Seek 'Aha!' Moment In Super Bowl Advertising
Mintel: Taste For Imported Beer Strong, Growing
O'Charley's Campaign Puts Its Brand On A Roll
Marketing Daily - Monday, Jan. 21, 2008
Italian Trade Panel Taps Rossellini For Campaign
Nike Promotes Cook To Head Of Jordan Brand
Pizza Hut's New Ad Encourages Kids To Vote
Sizzler Offers Californians Steak Dinners For One Cent
Target To Sell Home, Baby Items Line
Tastykake Launches New Low-Fat Line
Wal-Mart Dials 1-800-Contacts, Orders New Pair
Nintendo Launch Party Boosts Marketing For Retailers
New Anti-Smoking Ads Turn Marketing On Its Ear
Trendspotting: Fashion E-Tailing Gets Personal
Marketers Make Friends With Savvy Online Consumers
Marketing Daily - Friday, Jan. 18, 2008
McDonald's Ends Report Card Advertising
As Luxury Brands Sputter, Saks Tests New 'Off 5th' Concept
Pepsi Plans Super Bowl Campaign For G2
United Negro College Fund Rebrands Self
Pepsi's Naked Juice To Be Sold At Starbucks
Kelly Ripa Partners With Ryka
Domino's Challenges Consumers To Create Perfect Pizza
Heidi Klum, Diet Coke Pair For Disease Awareness
Cohen To Head Consumer Marketing At Condé Nast Pubs
BK Creates, Fills Inclusion, Talent Management Job
AMA Broadens Definition Of 'Marketing'
American Eagle Expands, Plans Online Kids Store
Unilever Targets Young Women Who Watch Super Bowl
Early Marketing/R&D Integration Key In Drug Launches
How Do You Market Open-Source Applications That Are Free?
Consultancy Mines Data To Develop 'Vehicle DNA'
Marketing Daily - Thursday, Jan. 17, 2008
Virgin Mobile Taps Stohrer For CMO
Mars Injects Java Into Twix
For Chinese Olympic Audience, Coke Is It
Chrysler, Nissan Ink Deal For South America
Wrigley Taps Interbrand For Packaging Graphics
Fenway Sports Group Adds Japan Trip
Brand Extension Needs To Fit Product, Service Mission
Apple Brings TV Marketing Into Focus
Quality Of Brand Awareness On Super Bowl Is Winning Key
L.L. Bean Jumps To No. 1 In Customer Love
Infiniti Kiosk To Enter New Dimension On Design Tour
Marketing Daily - Wednesday, Jan. 16, 2008
Wrigley CIO To Retire, Peterson To Succeed Him
Kroll To Head Worldwide Marketing For Warner Bros.
Liz Claiborne Names Mizrahi Creative Director
Aussie Wine To Debut In U.S. In January
Hyundai Looking For Brand-Boosting Halo In Genesis
CMOs Predict Marketing Spend Will Increase
With Microsoft, Firm Brings Interactivity To Retail
BMW Looks To Mini As It Launches New Series In U.S.
Gift Cards: 5% Growth Projected Through 2012
Marketers Brace For Fallout From Vytorin Report
Marketing Daily - Tuesday, Jan. 15, 2008
Kimberly-Clark, 'The View' Team For Sweepstakes
Wal-Mart Intros New Green Line From Clorox
They Were Mixing It Up At The Auto Show In Detroit
CKE, Coca-Cola Renew Beverage Pact
'New York' Magazine 3rd In Ad Pages For 2007
Caraco To Market OTC Antihistamine Drug
A-B Moves Chelada Product Coast To Coast
Priceline.com Unveils New 'Negotiator' Ads
Pepsi Stuffs DRM-Free MP3 Giveaway In Super Bowl Ad
Trade Group Predicts Weaker Sales Through First Half
Audi Gears Up For Super Bowl Ad, Sedan Launches
Dunkin' Donuts, Milky Way Heat Up Hockey Games
Potential Remains For Exploitation Of Boomer Market
Marketing Daily - Monday, Jan. 14, 2008
General Motors Chair Talks Trash, Debuts New Hummer
Starbucks Promotes Davenport To SVP/Marketing
Burger King Backs Super Bowl Gospel Celebration Contest
Caribou Coffee Sales Up 5% In Quarter
Alltel Contest Seeks 'Chief Basketball Officer'
Best Buy Feels Declines In TV Demand
Abercrombie Readies Underwear Launch
Look For Mini Mac, IPhone Upgrades From Macworld
Wachovia Aims To Make Savings Accounts More Fun
Mercedes-Benz Unveils GLK, Outlines Marketing Support
Coke To Bow New Spot, Expand Can Design Contest
Marketing Daily - Friday, Jan. 11, 2008
Hair Club, Playboy.com Co-Brand Online Game
Panic At The Disco To Headline Honda Tour
Kia Motors Inks Multi-Year Partnership With NBA
HP Hood Intros Chocolate Champions IttiBitz
Diageo Adds To Its Category Lineup
Del Monte Intros New Fruit Products, Site
Face It: Emotion Should Be Measured, Harnessed, Says Consultant
Microsoft Faces Challenge Of Marketing All Of Xbox 360
A Pleased Mitsubishi Re-ups With Arena Football
It's Official: Consumers Are Sucking It In
Consumers Consider Sustainability In Choosing Brands
Marketing Daily - Thursday, Jan. 10, 2008
Target's Ulrich To Retire As CEO
General Motors To 'Drive' GOP Convention
At CES: Panasonic Targets Gamers With No-Lag Projector
Bolla Wines Marks Anniversary With Tour, Contest
Will Garmin Lose Its GPS Edge?
Life After Text-Messaging: Gen Y Loves Luxury Paper
P&G Invites Consumer Videos In Swiffer Cross-Promo
Mars' Pedigree Fetches Role In Tonight's 'Apprentice'
KPMG: Industry Is Past Rockiest Part Of Road
VF Corp. Raises Outlook, Is Bullish On Five-Year Plan
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