MediaDailyNews Editions for March 2005
MediaDailyNews - Thursday, March 17, 2005
NBC Gives New Meaning To Buying 'Space,' Premieres Show On MySpace.com
Another Interpublic Media Chief Steps Down, Gerster Succeeds Forissier At Initiative
Putting The Vie In Viacom, Media Conglom May Split In Two
With Media On The Line, Wall Street Looks At Interpublic's Bottom Line
Houston, We Have A Problem: Nielsen, Arbitron Differ Over What It Is
MindShare Exec Pleads Guilty In ONDCP Case
FCC's Martin Named To Succeed Powell as Chairman
Don't Call 'Em Geezers: Study Shows Seniors Vital For Financial Advertisers
AdSpace Sheds Software, Places Emphasis On Selling Space
MediaDailyNews - Wednesday, March 16, 2005
Nielsen: There's No Place Like Home, Even If It's Your Second One
Carat: Heavy Web Users Don't Make Other Media Losers
Earthlink Dials Up MediaVest, Consolidates Media
Aegis Grants CEO Stock, Fidelity Ups Stake
Comcast: TiVo Is A 'Go,' Deal Is Biggest Yet For DVR Brand
Liberty Liberates Discovery, Creates New Company
Correction: Expo TV Not Owned By Insight
Viacom, New Balance Cross Platforms In March Madness Deal
A&E Adds New Biography, Names Abbe Raven Chief
Martha Stewart Vaults Gallup Poll, Could It Be The Poncho?
Correction: Time Inc. Not Acquiring Esquire
Nathanson To Make Rain At MediaCom
Ad Hall Of Fame Hosts Inductions, Web Site Too
MediaDailyNews - Tuesday, March 15, 2005
Magazines Picture Interactive Backchannel, It's On A Cell Phone
Expo TV Takes Branded Content To New Extreme: All Brands, All The Time
Business Press Prep New Edit/Ad Ethics
'American Idol' Is Never Idle, Embraces Instant Messaging
AOL Signs On As Year-Long Sponsor of Discovery Channel's 20th Anniversary
Time Inc. Finishes Essence Acquisition
Howard Shimmel Joins Nielsen Media Research
Ad Partners Hired Levi as Account Director
MediaDailyNews - Monday, March 14, 2005
GM Shoots The Works: Throws Planning And Buying Into Review
And That's The Way It Was. (because I said so)
It Will Be Hot At Nielsen's Client Meetings In Miami This Week
The Iger Sanction: TV Vet Named Disney Chief
AOL Eyes Web Video Sales Opportunities, Says "Upfront" Not Likely
Nielsen To Roll San Francisco Into National Meter Sample
Cable, Broadband Integration Won't Spread 'Fat Actress' Thin
Miller Taps Two Promo Shops
MediaDailyNews - Sunday, March 13, 2005
MindShare Names Programming Director
MediaDailyNews - Friday, March 11, 2005
Buyers Underwhelmed By Syndication's Upfront Pitch
The Big Idea Budget
A Tale Of Two Media Shops: MPG and Universal McCann
AOL Quietly Making A Market Out Of TV/Web Simulcasts
DDB Establishes Worldwide Creative Post
A Rather Good Sign-Off, CBS News Anchor Reaps Big Ratings
Study Finds Consumers Spending More For Online Content
MediaDailyNews - Thursday, March 10, 2005
Syndication Kicks Off Upfront Sales Season, Pitches Better Integration
Report: McCann Has Intel Inside
When It Rains It Brands: Weather Channel Brings Good Things To Life
Channel One Gets New 'No. 1'
Web Portal Becomes Hub For Small Business Magazines
Nick's 05-06 Lineup: Suburban Spies, Whoopi, Six Other New Series
MediaDailyNews - Wednesday, March 9, 2005
Wall Street Conference: TV Continues To Decline, Upfront Looks 'Soft' As Online Grows
Magazine Ad Page Demand Continues To Build
Meaningful Ritual - the First Casualty
Ad Tracker: Strong Growth Across All Media In '04
It's Official: Warburton-Scott Joins Universal-McCann
Goldman, Sachs Picks Up 34 Million Shares Of Aegis Stock
VNU Reports Strong Nielsen Results, Weak Ad Trade Market
WPP Unit Regains Diamonds Account
Publicis Reports Mediocre Growth
Aegis Continues Diversification Into Research
Video Game Ad Network Expands
Mitsubishi Trades In Deutsch For BBDO
MediaDailyNews - Tuesday, March 8, 2005
Consumers Prefer TV Vs. Phone, Internet, Even Utility Providers
Agency Vets Verklin, Sirvaitis, Manning, Kubin Form Broadband Company's Advisory Board
Screenvision Inks Four New Deals With Movie Theater Exhibitors Across The Country
'Coalition' Stalemates At ARF, Nielsen Task Force Meets Separately
Hakuhodo, iTVX To Track Product Placement In Japan
Hearst To Launch Quick & Simple Magazine
Aegis Diversifies Beyond Media, Outpaces Ad Industry Growth
GM Gets An 'A' In The Oscars, Others Get Lower Grades
Style Network Slates 'Craft Corner Deathmatch'
Revlon Places Almay Account In Review
MediaDailyNews - Monday, March 7, 2005
ARF Takes Control Of R&D Effort, Will Unveil Rangel Task Force Decision
WPP To Close Grey Deal Today
ANA Interoffice Memo
Tech Chief To AAAA Media Crowd: Stop Being Nudnicks
Stringer Becomes One-And-Only, Heads Sony
Mediaedge:cia, OMD Split Cingular's Media
WPP Spins Outdoor Assets Out Of Group M
Fox Turns 'O.C.' Into Marketing 'County'
Coca-Cola: '04 Ad Costs Surged 22%
AOL's Advertising.com Rejects Adware Purveyors
Powell: Cable Indecency Standards Likely Unconstitutional
MSN, ARF Deal Writes The Book On Branded Trade Content
CBS Teams With GoldPocket On Interactive Features
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