MediaDailyNews Editions for May 2005
MediaDailyNews - Tuesday, May 17, 2005
NBC To Media Buyers: Sorry About Last Year!
TV Guide Launches Broadband Shorts Unveils Subscription Plan
MTV Introduces The Reality Hip Hop Sitcom
Mediacom Awarded Vertu Account
MediaDailyNews - Monday, May 16, 2005
The Porn-Less Cookie
Ad Biggie Secures Half Billion Dollars In Upfront Deals
Magazines Take Wraps Off 'Covers,' Latest Salvo Aimed At Madison Ave.
Wall St. Divided On Whether Upfront 2005 Will Be Up Or Down, But ABC and CBS Are Crowned Winners
MPG's Deniz Named Global Research Director At MediaCom
CNN To Go From Fee To Free For Video
'Live' Imitates Art Imitating Life In Dominos Ad Spoof
Sirvaitis Out At GM Mediaworks
Time Inc. Asks Supreme Court To Rule On Source Disclosure
Tribune Co. Faces Suit Over Circ. Misstatements
MediaDailyNews - Friday, May 13, 2005
Interpublic Names Media Chief To Oversee Initiative, Magna, Universal
For Sale: 4.2 to 5.6 Hours
Electronics Chief Calls For End Of Analog TV, Cites Consumer Embrace Of Digital
What TiVo People Know: Part III -- A Modest Proposal
Viacom Taps Former Warner Bros. Chief
Broadband Vs. Break-In: Take My Car, Please!
Businesses Slog Blogs, Remain Bogged
Gruner + Jahr Names Group Pub
Hallmark Greets New Ad Systems Chief
Clear Channel Forms Branded Entertainment Team
MediaDailyNews - Thursday, May 12, 2005
GM Shoots The Works, Consolidates Buying With Planning At SMG
GM Drives 'Strategic Media Buying,' Planning To Direct Buys
What TiVo People Know: Part II
GM Loss Will Cause IPG Media Revenues To Sink -- 'Like A Rock'
Cadbury Consolidates At Mediaedge:cia, Taps Digital Edge For Interactive
Arbitron: Music Dominates Web Radio Formats
B-to-B-to-Blog: ABM Unveils Its Own Web Log
MediaDailyNews - Wednesday, May 11, 2005
'NewsHour' Makes News, Licenses TV Clips For Online Video Search
Einstein's Corner: Ignorance + Intent = Innovation
What TiVo People Know: Part I
Simon Gets Bigger Share of MindShare, Named Strategic Planning Chief
Correction: Optimedia Was Not Without Research Director, Is Now
Bursting Bubbles: Ad Rep Finds People Using More Web, Less 'Traditional' Media
Mediaedge Ups Marketing Communications Exec Kicks Off, Becomes First To Buy '06 Super Bowl Ad Time
Upfront 101: Fledgling Buyers Find It's More Art Than Science
Magazine Ad Demand Resumes Its Slide
Obit: Turner Exec Walter Ward, dead at 42
Paramount's Coleman Put in Charge of Spike TV's Research
MediaDailyNews - Tuesday, May 10, 2005
Media R&D: A Revolting Development
Matching Actors and Brands: Differentiation Versus Alignment
Pre-Upfront Chatter: 'West Wing' Wannabees, 'Golden Girls' Redux
Arbitron Reveals First Report On Cell Phone-Only Homes
ABC, WorldNow Launch Massive 'Unwired,' Online News Network
Report: Mobile Phone Video Services Accelerate
Cheez-It, The Props: Keebler Brand Gets Integrated Into VOD
Despite Media Losses, Havas Reports A 'Positive' Q1
Three Biggies -- Amex, Revlon, Heinz -- Move To New Shops
With Help From The King, CBS 'Desparately' Tries To Catch ABC On Sunday Night
MediaDailyNews - Monday, May 9, 2005
Oh, What a Tangled Web We Weave...
Magazine Effort Pinpoints End Of The Upfront--Three Years From Now
Starlink Loses Star, Promotes Another
Users Don't Want VOD To Be C.O.D., Want It Free
Marans Leaves MindShare, Joins IAG
Gnomes On The Roam, Other Product Placements Of The Week
Yahoo!: Display Ads Trigger Online Search
CBS Gets Real For Summer
BusinessWeek To Launch Media Column
GM Breaks Multicultural Effort, Wants Denali To Summit Market
MediaDailyNews - Friday, May 6, 2005
Must-Click TV: Yahoo! Emerges As Player For Navigating TV
Cable Ad Sales Lift Earnings At Media Biggies
Must-Si TV? Univision Will Have To Wait-And-See
Report: DR TV, Not Online Driving New Car Buyers
Discovery Names Research/Planning Chief
Teens With Cell Phones Dial Up More Media
MediaDailyNews - Thursday, May 5, 2005
Listeners Agree Less Is More, Would Use More Radio With Fewer Ads
Mattel Toys With MindShare, Names MediaVest New Planning Shop
Networks To Watch TV Watchdogs, Unveil Group To Fight New Restrictions
MPG Names Global Marketing Chief
Mediaedge:cia Beefs Up Client Service Team, Names COO
No Joke! Comedy Central Suspends 'Chappelle's Show'
Sirius Gets Serious About Advertising, Builds Sales Team
TBS Combines 'Sex' And Booze In New Promo
TV Producer Extends Yahoo! Apprenticeship, Expands Relationship
Home Improvement Shows Improvement, Becomes Hot Media Category
MediaDailyNews - Wednesday, May 4, 2005
Einstein's Corner: Smart and Smarter vs. Dumb and Dumber
Nielsen To TV Channels: If We Don't Monitor You, You Don't Exist
Report: GM Poised To Announce Media Review Decision
Lowe's Reviews Account At Universal, McCann
MTV Pitch: Diversity, Both Programming And Multicultural
MindShare To Teens: 'Can You Hear Me Now?'
CNN, Discovery Nets Get Googled
Einstein Expands 'Corner,' Launches Blog For Media Addicts
Publicis Reports Strong Q1 New Business Streak
Showtime, Xbox Team For Marketing Tie-in
Horizon: Cable Gets A 'D' In D Counties
Nine In Ten Marketers Plan To Boost Online Spending
Telemundo Signs New Affiliate: Wal-Mart
Promo Force Is With Discovery, Mounts Spate Of 'Star Wars' Specials
IGN Taps CAA To Develop TV Shows Based On Gamer Content
Seventy-Five New Mags Launch During Q1
Outdoor Biggie Reports Surge In Q1 Sales
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