MediaDailyNews Editions for March 2007
MediaDailyNews - Friday, March 16, 2007
The Games People Play: Nielsen Finds Reach, Frequency 'Quite Staggering'
Nielsen Taps NCC's Boehme To Develop DigitalPlus
Papers Become Less So, Digital Overshadows Print In '06
Over The Lips And Through The Gums, Look Out Planners Where Consumers Um - Drink
TiVo Broaches Mobile Horizon, Does So With Verizon
Dillon Named President Of Reader's Digest
Bloomberg TV Launches New Show
Broadcast TV Ad Spending Rises 5.3% In '06
Gannett's Fiscal Revs Drop 1.3%, Broadcast Is Culprit
'City Room' Beefs Up New York Times Online
Head Of Class: Fox Orders 13 New Episodes Of '5th Grader'
Lacrosse League Extends ESPN Deal
Clarification: Simmons Syndicates Scripps Study
Bravo Reruns 'Friday Night Lights' To Enhance Visibility
Mag Bag: Rodale Launches Web Video Channels
MediaDailyNews - Thursday, March 15, 2007
Aegis Reports 'Excellent' Year, Digital Media Now 20% Of Its Business
Aegis CFO Steps Down, Replaced By Former Omnicom Exec
GateHouse Buys 9 Copley Newspapers
Scripps Upfront Offers Food For Thought, HGTV Too: Data Reveals High 'Receptivity'
Fox News Nabs Ex-Congressman Ford
Product Placement Begins To Ebb, But Paid Deals Soar
MobiTV To Carry NBC's Broadcast Shows
Freedom Names Kennedy Sales VP
Newspaper Round-up: Online Classified Partnerships
Advertisers Support Social-Network Marketing
ABC Takes Chance On 'Bingo Night'
Dial Back: Clear Channel Delays Buyout Vote
Fox's 'Idol' Close To Winning 18-49 Demo
MediaDailyNews - Wednesday, March 14, 2007
Americans Receive More Channels, Watch Less Of Them
Siegel+Gale Buys London Branding Firm
Viacom To YouTube: You Owe Us $1 Billion
Turner's Upfront Pitch: Integrate Your Brand In Every Conceivable Niche
Barron Becomes GM Of Chicago Sun-Times
ABC To Integrate Print, Online Data For Net Audience Figures
'Idol' Generates 6 Million Radio Spins
Granite Reports 9% Rev Increase In 2006
Sportskool, Jeep Drive Marketing Deal
Out-of-Home Revs Out of Sight in 2006
On The Docket: Court TV To Get New Name, Larger Reality Bill
ABC To Launch New Weight-Loss Reality Show
Bravo Gets TelevisionWithoutPity.com
Singer McPhee Pushes Video In Movie Theaters
MediaDailyNews - Tuesday, March 13, 2007
Top Advertisers Slash Spending, Internet Continues To Build Share Of U.S. Ad Budgets
ARF Taps PR Firm, Sets 'Forward-Looking' Campaign
MTV Adds User-Generated Content To Awards
FNC To Run Mobile Ads
DDB Taps Swystun As Global Communications Director
Sirius, NPR Continue Partnership With Upcoming News Show
IAG Names Entner SVP
Advertisers Push For 'Brand-Specific' Commercial Ratings
Extreme Makeover: Mag Edition, Redesigns Not Helping Big Titles
Brandtique: Tab
Advertisers Say Live, Same Day Ratings Should Be TV 'Currency'
SI, NBC Align For Sports Content, Promotion
Fit Wits: Rodale, Saturn Pitch Cars To Bikers, Hikers, Runners
Product Placements Of The Week
Sales Adopts The 'A' Word: Rainbow Embraces 'Activation,' Preps Deals
March Madness Draws 18-24 Demo On-Air And Online
MediaDailyNews - Monday, March 12, 2007
Data Reveals Some Top TV Shows May Be Less Engaging Than Thought
Weather Channel Launches In Second Life
Fathom Beefs Up Brand Marketing Arm
Celeb Titles Up, Some Biz Mags Tank in Early 2007
DirecTV, MLB Make Deal
Narrowstep, William Morris Align To Push Web TV
Fox's '5th Grader' Outshines Competition
Comcast, Sinclair Sign Off On Retrans Deal
Starz Celebrates Spike Lee With Marathon
GM Karash Exits TCM
Mag Bag: Shelter Titles Extend Reach With Blogs
MediaDailyNews - Friday, March 9, 2007
Microsoft Media Chief Calls For Meeting With Cable Nets On eBay Project
Initiative Powers Up Planning, Literally: Raids Guru From MPG
Report: Anti-Smoking Group Shifts Media To PHD
Must-Download-TV: NBC.com To Sell Shows
Nick Predicts Healthy Upfront, No Kidding
'Couric' Gets New Exec Producer
CNBC's 'Fast Money' Interacts With Viewers Via Webcam
Arbitron Finds People Like Ads On The Silver Screen More Than TV Screens
Nickelodeon Comedy 'iCarly' Uses Real Kids' Content
Investors Likely To Stop Clear Channel Deal
Rachael Ray Teams Up With Dunkin' Donuts
Crown Media Reports Surging Ad Demand
MediaDailyNews - Thursday, March 8, 2007
Internet Ad Spending Hits $16.8 Billion
Cable Chief Slams eBay Plan, Offers Partnership
United Flies With Starcom
KSL Expands Digital, Keeps It Integral
Starcom, MediaVest Form Multi Multicultural Units
Punter To Head CBS Outdoor International
DraftFCB Launches Shopper Marketing Division
PBS Buys Stake In New Spanish Cable Net
Nokia Launches 2 Mobile Ad Services
Urban TV Net Relaunches
Nets Idolize Fox Prowess
Political Ads Boost Young's 4Q
Westwood Reports 11.4% Drop In 2006 Revenues
Star Jones Gets Court TV Show
MediaDailyNews - Wednesday, March 7, 2007
Correction: Pollock, Kantrowitz Misidentified At Horizon
Bollore Makes Another Run At Aegis Board, New Vote Set
Viacom, Google Battle Over YouTube Effectiveness
Iger: Disney Needs To Beef Up Web Advertising
SEC, XM Sign 5-Year Deal
Comcast To CBS: No To Retrans Fees
Village Voice Gets Latest Top Editor
Former Net Execs Get NBC TV Deal
Bloomberg TV Launches On Comcast NJ
New York Times Co. Sees Online As Rev Driver
It Ads Up: Right Guard Takes Swing At Axe
MPA: Hispanic Market Lucrative, If Understood
U.S. Army Shines In Daytona 500
MediaDailyNews - Tuesday, March 6, 2007
Brand Strategy: So Easy A Spot Buying Shop Can Do It
L.A. Confidential: Variety Raids Top Reporter Editors
Interpublic, TiVo Renew Ad Deal
J&J Eyes AMC Product Placement
Bravo Signs Content Partnership With Nexxus For 'Shear Genius'
Brandtique: Insurance Advertising
Fade To Black: Hachette Closes Premiere Print Edition
Ziff Davis Promotes Kramer To SVP Net Sales, Marketing
Product Placements Of The Week
Nielsen: Video Game Usage Grows, Doesn't Impact TV Viewing
LATV Taps Najera To Create New Shows
Straight To Purchase: Shoppers Notice Mall Video Ads, Then Buy
AT&TU To Carry ION TV
MTV Networks Promotes Giles
Katz Says Broad-Based Radio Formats Do Better
MediaDailyNews - Monday, March 5, 2007
Who Said It Stays In Vegas? Catch Our AAAA's Video Coverage
Al Gore Named MEDIA's Person Of The Year
Reader's Digest Acquisition Complete; Berner Prez, CEO
BBC Signs Deal With YouTube
Clear Channel Agrees To Philly PPM
Life Media To Buy USA Radio Network
Makeup To Breakup: Revlon Drops Carat, Shifts $200 Mil. Account To Initiative
Clear Channel Urges Buyout, Outdoor Stays In
DDB Asia Names See As Brand Manager
User Content, NFL Footage May Run On League Web Site
WABC-TV Tops In Country
CNN Mobile Relaunches With Ad Support
MyNetworkTV Drops Telenovelas, Favors Reality Shows
Fox Wins Thursday, Reruns Strong Suit
Correction: Brian Terkelsen
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