Horizon Media, the $1.6 billion media services agency that is probably still thought of as a big spot-buying shop, is in the process of … Read the whole story

In a deal that doubles as a quasi-product placement, Johnson & Johnson promotes its Visine brand during cable movies in which characters battle visible … Read the whole story

The April issue of Premiere magazine will be its last--at least in print, according to Hachette Filipacchi Media U.S. President and CEO Jack Kliger, … Read the whole story

When Geico burst on the scene as a national advertiser about a decade ago, creativity in the auto-insurance category was as interesting as filing … Read the whole story

Alternative forms of entertainment are growing everywhere, and video-game consoles are one of the fastest. But there's good news for the networks; analysts say … Read the whole story

1 - Priceline.com 2 - Mercedes 3 - State Farm 4 - Maxim Magazine 5 - YouTubeClick here to view these placements. Data and … Read the whole story

If you show it, they may buy. Seventeen percent of female mall shoppers say they made a purchase during their current mall visit based … Read the whole story

Sometimes, it pays to go wide. That's the finding of the Katz Media Group's report on Radio National Formats Averages released Monday. Program formats … Read the whole story