Nexxus Salon Hair Care is the official hair care sponsor of Bravo's hair-styling competition series "Shear Genius," scheduled to premiere in spring. Actress Jaclyn Smith will host the show.
Allure magazine is the series' publishing partner, sharing editorial expertise and marketing assets. The content partnership with Nexxus will provide brand exposure through product integration,
on-air and online efforts and in-market events. Nexxus will sponsor weekly "behind-the-scenes" text messaging and online and mobile voting features.
