MediaPost Weekend Editions for September 2021
MediaPost Weekend - Saturday, Sept. 25, 2021
Microsoft Enables 'Purpose' Attribute Advertising
SEC Fines WPP $19 Million For Violating Anti-Bribery, Accounting Control Regs
Ad Expansion Slows In August On Tougher Comps, Smaller Advertisers Continue To Lead Recovery
Google Said To Be Seeking Search Deals With TikTok, Instagram
KFC Puts U.S. Media, Creative Assignments Into Review
Google Increases Ad Transparency With Advertiser Pages
Could The Facebook Empire Be Crumbling?
Confronting The Hypocrisy Of Advertising On Instagram And Facebook
Facebook Now Using News Feed As Part Of Aggressive Image-Reshaping Push: Report
Will Nielsen Kerfuffle Kill The GRP?
Ad Groups Defend MRC, Call Accreditation Relevant And Critical To Effective Measurement
Cross-Media Measurement: How About Never -- Is Never Good For You?
P&G's Measurement Cornerstones
Do I Have Your 'Attention?'
With Uterus-Shaped Vending Machine, The Pill Club Sends A Message
Starcom Is First Half's Global Pitch King
Making Sense Of Willful Ignorance
Nielsen To Start Local TV Impressions Metric Measure In January 2022
Why Political Activism Will Be The New Brand Purpose
NewsGuard Begins Rating Veracity Of YouTube News Content, Zefr First To License It
Twitter To Pay $809 Million To Settle Investor Claims Over User Metrics
Facebook iOS Fallout: Underreported Conversions, Lower Advertiser ROI, Increased Ad Loads
Live Will Aims To Preserve Loved Ones' Video Messages On Mobile App
Texas Curbs On Billboards Violate First Amendment, Companies Tell Supreme Court
Is That A Pro In Your Pocket Or Are You Just Glad To See These Spots?
Netflix Dominates Emmys For 1st Time, With 44 Wins; HBO Follows With 19
Dentsu To Realize Gain Of $808 Million On The Sale Of Its Japanese HQ Building
Omnicom Wins Consolidated Global Mercedes-Benz Marketing Account
Talk Dirty To Me: Pine Sol Boasts It's 'Clean AF'
Search Consultant Tells Indie Agencies To Change Their Pitch
MediaPost Weekend - Saturday, Sept. 18, 2021
Intuit Acquires MailChimp For $12B
Credit Data Giant TransUnion Acquires Marketing Data Giant Neustar For $3.1B, Will Accelerate Diversification
Mediaocean Integrates TikTok: Enables Agencies To Plan, Buy, Measure, Optimize
Publicis Health Urges Court To Toss Opioid-Related Deceptive Advertising Suit
Why Media Planning Belongs In Creative Agencies
First Forecasts: Holiday Spending To Increase 7+%
Of Metaphor, Meaning And Cross-Platform/TV Audience Measurement
Lawmakers Urge Facebook To Halt Plans To Launch New Platforms For Kids
Mindshare: Americans Sustain Higher Levels Of Post-Pandemic Media Usage
Stagwell Merges Assembly And ForwardPMX
An 'MRC' For Disinformation
Marketer Optimism Hits Highest Point Since 2015, Delta Variant Signals New Crash
The Junk Mail & The Damage Done
ARF Calls For Action To Save Ad-Supported Media, Doesn't Say What It Is
Agencies Pledge To Promote Responsible Influencer Marketing Of Alcohol
Burns' Ali Documentary Might Be The Greatest TV Show This Year
Shopify Launches Hub To Help Brands Sell Across Borders
Ad Industry Defends 'Inaccurately Maligned' Targeting
Advertising Emerges As Fastest-Growing Source Of Recorded Music Revenues
Chromosome Apocalypse Is TV's Newest End-Of-The-World Scenario
P&G's Olay Takes On Beauty Bias With New Campaign
Why Are CTV Ad Rates So High?
Epidemic Of Declining Audiences Hits TV's Awards Shows
MediaPost Weekend - Saturday, Sept. 11, 2021
Reflections Of 9/11: How Madison Avenue Remembers It
Being There, Sort Of
Focusing On What's Important
9/11 Ranks Second Only To COVID As Life-Altering Event For Americans
Fewer Ads Commemorate 20th Anniversary Of 9/11
9/11 Plus 20: TV Marks Two-Decade Anniversary Milestone
MediaPost Weekend - Saturday, Sept. 4, 2021
CMO Tenure Hits 10-Year Low
Microsoft Speeds Indexing, Makes Bing Content Submission API Available To All
Google Could Pay Apple $15B To Keep Its Search Engine The Default On Safari
The Ratings War
MRC Suspends Accreditation For Both Nielsen's National And Local Ratings Services
Why Did The Advertiser Cross The Road?
Mailchimp Could Be Sold To Intuit For Over $10 Billion: Report
CBS' Strong Upfront, Early NFL Deal-Making Yields Solid Advertising Position
Publicis Groupe Wins Consolidated $200 Million Planet Fitness Account
Purell Takes Top Spot For Increased Usage
Sports Betting Ops Ramp Up National TV Messaging As NFL Season Kicks Off
ESPN Aims For $3 Billion In Sports Wagering Licensing Deals: Report
'Hype House' Boosts Pool-Sharing Brand: Influencers Take Plunge Via TikTok, Instagram
Hulu Series Reveals Dark Side Of Social Media Fame
Tomorrow's Media Agency Is A Modular Tech Platform
In New Eyewear Ad, Tom Brady Meets His Ancient Self
Winning 'Cash Cab' Format Adapted For New Door-To-Door Quiz Show
Gannett To Close 6 Weeklies In Upstate New York
MediaPost Weekend - Saturday, Sept. 4, 2021
CMO Tenure Hits 10-Year Low
Microsoft Speeds Indexing, Makes Bing Content Submission API Available To All
Google Could Pay Apple $15B To Keep Its Search Engine The Default On Safari
The Ratings War
MRC Suspends Accreditation For Both Nielsen's National And Local Ratings Services
Why Did The Advertiser Cross The Road?
Mailchimp Could Be Sold To Intuit For Over $10 Billion: Report
CBS' Strong Upfront, Early NFL Deal-Making Yields Solid Advertising Position
Publicis Groupe Wins Consolidated $200 Million Planet Fitness Account
Purell Takes Top Spot For Increased Usage
Sports Betting Ops Ramp Up National TV Messaging As NFL Season Kicks Off
ESPN Aims For $3 Billion In Sports Wagering Licensing Deals: Report
'Hype House' Boosts Pool-Sharing Brand: Influencers Take Plunge Via TikTok, Instagram
Hulu Series Reveals Dark Side Of Social Media Fame
Tomorrow's Media Agency Is A Modular Tech Platform
In New Eyewear Ad, Tom Brady Meets His Ancient Self
Winning 'Cash Cab' Format Adapted For New Door-To-Door Quiz Show
Gannett To Close 6 Weeklies In Upstate New York