MediaPost Weekend Editions for September 2021
- MediaPost Weekend - Saturday, Sept. 25, 2021
- Microsoft Enables 'Purpose' Attribute Advertising
- SEC Fines WPP $19 Million For Violating Anti-Bribery, Accounting Control Regs
- Ad Expansion Slows In August On Tougher Comps, Smaller Advertisers Continue To Lead Recovery
- Google Said To Be Seeking Search Deals With TikTok, Instagram
- KFC Puts U.S. Media, Creative Assignments Into Review
- Google Increases Ad Transparency With Advertiser Pages
- Could The Facebook Empire Be Crumbling?
- Confronting The Hypocrisy Of Advertising On Instagram And Facebook
- Facebook Now Using News Feed As Part Of Aggressive Image-Reshaping Push: Report
- Will Nielsen Kerfuffle Kill The GRP?
- Ad Groups Defend MRC, Call Accreditation Relevant And Critical To Effective Measurement
- Cross-Media Measurement: How About Never -- Is Never Good For You?
- P&G's Measurement Cornerstones
- Do I Have Your 'Attention?'
- With Uterus-Shaped Vending Machine, The Pill Club Sends A Message
- Starcom Is First Half's Global Pitch King
- Making Sense Of Willful Ignorance
- Nielsen To Start Local TV Impressions Metric Measure In January 2022
- Why Political Activism Will Be The New Brand Purpose
- NewsGuard Begins Rating Veracity Of YouTube News Content, Zefr First To License It
- Twitter To Pay $809 Million To Settle Investor Claims Over User Metrics
- Facebook iOS Fallout: Underreported Conversions, Lower Advertiser ROI, Increased Ad Loads
- Live Will Aims To Preserve Loved Ones' Video Messages On Mobile App
- Texas Curbs On Billboards Violate First Amendment, Companies Tell Supreme Court
- Is That A Pro In Your Pocket Or Are You Just Glad To See These Spots?
- Netflix Dominates Emmys For 1st Time, With 44 Wins; HBO Follows With 19
- Dentsu To Realize Gain Of $808 Million On The Sale Of Its Japanese HQ Building
- Omnicom Wins Consolidated Global Mercedes-Benz Marketing Account
- Talk Dirty To Me: Pine Sol Boasts It's 'Clean AF'
- Search Consultant Tells Indie Agencies To Change Their Pitch
- MediaPost Weekend - Saturday, Sept. 18, 2021
- Intuit Acquires MailChimp For $12B
- Credit Data Giant TransUnion Acquires Marketing Data Giant Neustar For $3.1B, Will Accelerate Diversification
- Mediaocean Integrates TikTok: Enables Agencies To Plan, Buy, Measure, Optimize
- Publicis Health Urges Court To Toss Opioid-Related Deceptive Advertising Suit
- Why Media Planning Belongs In Creative Agencies
- First Forecasts: Holiday Spending To Increase 7+%
- Of Metaphor, Meaning And Cross-Platform/TV Audience Measurement
- Lawmakers Urge Facebook To Halt Plans To Launch New Platforms For Kids
- Mindshare: Americans Sustain Higher Levels Of Post-Pandemic Media Usage
- Stagwell Merges Assembly And ForwardPMX
- An 'MRC' For Disinformation
- Marketer Optimism Hits Highest Point Since 2015, Delta Variant Signals New Crash
- The Junk Mail & The Damage Done
- ARF Calls For Action To Save Ad-Supported Media, Doesn't Say What It Is
- Agencies Pledge To Promote Responsible Influencer Marketing Of Alcohol
- Burns' Ali Documentary Might Be The Greatest TV Show This Year
- Shopify Launches Hub To Help Brands Sell Across Borders
- Ad Industry Defends 'Inaccurately Maligned' Targeting
- Advertising Emerges As Fastest-Growing Source Of Recorded Music Revenues
- Chromosome Apocalypse Is TV's Newest End-Of-The-World Scenario
- P&G's Olay Takes On Beauty Bias With New Campaign
- Why Are CTV Ad Rates So High?
- Epidemic Of Declining Audiences Hits TV's Awards Shows
- MediaPost Weekend - Saturday, Sept. 11, 2021
- Reflections Of 9/11: How Madison Avenue Remembers It
- Being There, Sort Of
- Focusing On What's Important
- 9/11 Ranks Second Only To COVID As Life-Altering Event For Americans
- Fewer Ads Commemorate 20th Anniversary Of 9/11
- 9/11 Plus 20: TV Marks Two-Decade Anniversary Milestone
- MediaPost Weekend - Saturday, Sept. 4, 2021
- CMO Tenure Hits 10-Year Low
- Microsoft Speeds Indexing, Makes Bing Content Submission API Available To All
- Google Could Pay Apple $15B To Keep Its Search Engine The Default On Safari
- The Ratings War
- MRC Suspends Accreditation For Both Nielsen's National And Local Ratings Services
- Why Did The Advertiser Cross The Road?
- Mailchimp Could Be Sold To Intuit For Over $10 Billion: Report
- CBS' Strong Upfront, Early NFL Deal-Making Yields Solid Advertising Position
- Publicis Groupe Wins Consolidated $200 Million Planet Fitness Account
- Purell Takes Top Spot For Increased Usage
- Sports Betting Ops Ramp Up National TV Messaging As NFL Season Kicks Off
- ESPN Aims For $3 Billion In Sports Wagering Licensing Deals: Report
- 'Hype House' Boosts Pool-Sharing Brand: Influencers Take Plunge Via TikTok, Instagram
- Hulu Series Reveals Dark Side Of Social Media Fame
- Tomorrow's Media Agency Is A Modular Tech Platform
- In New Eyewear Ad, Tom Brady Meets His Ancient Self
- Winning 'Cash Cab' Format Adapted For New Door-To-Door Quiz Show
- Gannett To Close 6 Weeklies In Upstate New York
- MediaPost Weekend - Saturday, Sept. 4, 2021
- CMO Tenure Hits 10-Year Low
- Microsoft Speeds Indexing, Makes Bing Content Submission API Available To All
- Google Could Pay Apple $15B To Keep Its Search Engine The Default On Safari
- The Ratings War
- MRC Suspends Accreditation For Both Nielsen's National And Local Ratings Services
- Why Did The Advertiser Cross The Road?
- Mailchimp Could Be Sold To Intuit For Over $10 Billion: Report
- CBS' Strong Upfront, Early NFL Deal-Making Yields Solid Advertising Position
- Publicis Groupe Wins Consolidated $200 Million Planet Fitness Account
- Purell Takes Top Spot For Increased Usage
- Sports Betting Ops Ramp Up National TV Messaging As NFL Season Kicks Off
- ESPN Aims For $3 Billion In Sports Wagering Licensing Deals: Report
- 'Hype House' Boosts Pool-Sharing Brand: Influencers Take Plunge Via TikTok, Instagram
- Hulu Series Reveals Dark Side Of Social Media Fame
- Tomorrow's Media Agency Is A Modular Tech Platform
- In New Eyewear Ad, Tom Brady Meets His Ancient Self
- Winning 'Cash Cab' Format Adapted For New Door-To-Door Quiz Show
- Gannett To Close 6 Weeklies In Upstate New York
