Mindshare: Americans Sustain Higher Levels Of Post-Pandemic Media Usage

The percentage of Americans who report they are spending more time with various media than they did pre-pandemic remains high, but for the most part has fallen from the peak stay-at-home period last year, according to findings of Mindshare's ongoing COVID-19 tracking study.

The most recent wave - the 21st, and the first to begin going quarterly from monthly -- shows that half of Americans self-report using online media more than they did prior to the pandemic.

Other media options also perceived by a large percentage of American to be up including streaming TV, watching movies at home, using phone-based apps, watching online videos, using social media, binge watching series, watching live TV and playing video games.

While self-reported, the data indicates that Americans continue to perceive their overall media consumption to be expanding, especially for digital and on-demand media options.



3 comments about "Mindshare: Americans Sustain Higher Levels Of Post-Pandemic Media Usage".
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  1. Robert Rose from AIM Tell-A-Vision, September 17, 2021 at 9:52 a.m.

    This is likely because it's not actually "post-pandemic" yet? 

  2. Ed Papazian from Media Dynamics Inc, September 17, 2021 at 11:56 a.m.

    Exactly, Robert.

  3. Joe Mandese from MediaPost, September 17, 2021 at 1:20 p.m.

    @Robert Rose: The word "post-," used as a prefix, means subsequent to something, not necessarily after it is over.

    So yes, we are in a post-pandemic period.

    We are NOT in a post-end-of-the-pandemic period.


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