MediaPost Weekend Editions for April 2023
- MediaPost Weekend - Saturday, April 29, 2023
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen
- On Morning Of 'JIC Upfront,' Nielsen Endorses MRC: Calls For 'Trust And Transparency'
- Comscore Sides With Nielsen, Supports MRC Accreditation
- Currency Conundrum Meets Measurement Mayhem This Spring - Are You Ready?
- The Debate About Measuring What We Watch
- Mother's Day Spending To Top $274 Per Person
- When Others Railed About His Show, Springer Shrugged
- Kill List -- Or, Snakes on a Plane: 'Succession' Season 4, Episode 5
- Outfront Panel Predicts Emergence Of 'Trust Upfront'
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
- Amazon Beats Forecasts, Notches $9.5 Billion In Ad Sales
- Why I'm Going To Kyiv
- State Attorneys General Can't Force Meta To Shed Instagram And WhatsApp
- Fame And Fascination: David Bowie In His Own Words
- Meeting Expectations, WPP Grew 2.9% In Q1
- IPG Reports Organic Decline of 0.2% In The First Quarter
- Alphabet Slows, But Search Shows Resilience
- Senators Propose Banning Teens From Social Media Without Parental Consent
- Nearly Half Of New Subs Find Netflix's Ad Load 'Heavy'
- System Glitch Causes Significant Facebook Advertising Overspend
- ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
- Pinterest Integrates With Amazon In Multiyear Ad Partnership
- Amazon Ads Advances DSP Machine-Learning Models
- Tucker Carlson Exits Fox News In The Wake Of Dominion Fallout
- Tucker Carlson's Next New Thing
- MediaPost Weekend - Saturday, April 22, 2023
- The 4% Solution
- A Picture Worth $1M (Per Lie)
- Twitter Mandates That Advertisers Pay For Verification
- The New Era Of Superior TV
- Lawmaker To Reintroduce Ban On Behavioral Targeting Of Minors
- Ad Industry Asks Congress To Avoid 'Unreasonable' Restrictions On Data Brokers
- Montana Passes Right To Opt Out Of Targeted Advertising
- Horizon Scores The NFL: Includes All Paid Media, Plus 'Owned Asset Optimization'
- Ramble On
- Newfront Creator Digitas Is No Longer Part Of It
- Digitas: We're Taking Our NewFront Private
- Is Brian Wieser's Past Prologue For This Year's Upfront?
- BuzzFeed Closes News Unit And Lays Off 15% Of Total Staff
- MRC Re-Accredits Nielsen's National TV Ratings
- U.S. 'JIC' Plans Upfront-Style Event, Will Unveil Baseline Standards Update
- The Futility Of Media Measurement
- MediaPost Weekend - Saturday, April 15, 2023
- Dentsu Finds Consumer Awareness Of Web3 Growing, Confusion About What It Is
- Montana Advances Bill Banning TikTok
- A Mobile Tale Of Two Trade Associations
- In First, Distilled Spirits Overtake Beer's Market Share
- National CineMedia Files For Bankruptcy As Slow Growth Of In-Theater Movie Ads Continues
- IAB: 2022 Internet Ad Growth Slowed To 10.8%, Video Logs Largest Dollar Gain
- MRC Revokes Accreditation Of Comscore's Media Metrix, The Grandaddy Of Digital Measurement
- When Is An Impression Not An Impression, Not An Impression? When Experts Collide
- Twitter Inc. Merges With X Corp, Hinting At Musk's Future 'Super App' Plans
- As Twitter Ad Revenue, User Time On Site Decline, Revenue Forecast Reduced
- Finding The Space To Overthink
- Despite Massive Concentration Of Seller Power, Brian Wieser Sees No Change In Control Of Ad Biz
- Senators Urge FCC To Help Accelerate NextGen TV Rollout
- Arkansas Governor Urged To Veto Bill Restricting Teens From Social Media
- Barbiecore Takes Over TikTok As Mattel Gets Ready For Its Close-up
- How's This For A Label: Government-Funded Twitter
- Lawmakers Ask DOJ To Revisit Warner Bros. Discovery Merger
- How Does Industry Pro Use Of Social Media Influence Media Neutrality?
- Know When To Fold-In
- MediaPost Weekend - Saturday, April 8, 2023
- Time Spent With Media Continues To Grow, Even As Ad-Supported Media's Share Erodes
- FTC Commissioner Challenges 'Myth' That Artificial Intelligence Is Unregulated
- Managing Through A Downturn
- Twitter Launches 'Half-Ads' For Blue Subs Despite Low Adoption Rate
- TikTok Concerns Mount As Australia Bans App On Government Devices
- Another TV Taboo Broken As Calves Are Neutered On Fox
- NBCU 'Pacing Well Ahead' For Paris Summer 2024 Olympics Ad Sales
- The Dangerous Bits of ChatGPT
- Former Dentsu International CEO Wendy Clark Joins Financial Firm Consello
- Safety, Defendant, Dignity, Decorum, Democracy, Darkness
- Privacy Regulations Could Offer Clarity, FTC Commissioner Argues
- Shaping Privacy Rules Is 'Priority No. 1' For IAB
- From Blockbuster To Rube Goldberg: The Evolution Of Viewer Privacy
- Prime Time For Netflix As Upfront/NewFront Schedules Take Shape
- Nielsen Starts Local TV OTT Measurement Service
- MediaPost Weekend - Saturday, April 1, 2023
- A Smart Moment More Than A Tech Moment
- I Wish I Were Half The Person ChatGPT Thinks I Am
- Artificial Truth
- Meta Rolls Out AI-Powered Brand Suitability Controls
- Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share
- It's Reach, Not Ratings, That Will Determine TV Advertising's Future
- Comscore Expands 48-Hour Measurement To All Local TV Markets
- 2023 National TV Ad Spending Projected To Sink 4.4%
- When Is A JIC Not A JIC? When It's A MCCC
- Game On! Game Show Network, Sony Make Upfront Pitches
- Bill Requiring Warnings For Social Media Advances In Florida
- Biggest Ad Tech Underperforming Smaller Players During Ad Downturn
- Digital Not Immune From Current Ad Recession, Falls 2% YTD
- Mr. Watson, i12cu
- Altria Considering Cannabis, Caffeine To Elevate 'Everyday Moments'
- Tech Industry Backs Twitter In Battle Over Trump Suspension
- My Past Is Prologue
- ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
- It's The End Of The TV Rating As We Know It
- How Small Agencies Can Meet The Challenges Of Cross-Media Measurement
- Metaverse Losing Its Luster
- S4 Capital Surpasses $1 Billion Revenue Mark For The First Time
- Long-Time TV Ad Defender Brian Wieser Turns Bearish On The Medium, Sort Of
- Meta Introduces New Video Ad Solutions, Winds Down In-Stream Reserve Program
