MediaPost Weekend Editions for April 2023
MediaPost Weekend - Saturday, April 29, 2023
'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen
On Morning Of 'JIC Upfront,' Nielsen Endorses MRC: Calls For 'Trust And Transparency'
Comscore Sides With Nielsen, Supports MRC Accreditation
Currency Conundrum Meets Measurement Mayhem This Spring - Are You Ready?
The Debate About Measuring What We Watch
Mother's Day Spending To Top $274 Per Person
When Others Railed About His Show, Springer Shrugged
Kill List -- Or, Snakes on a Plane: 'Succession' Season 4, Episode 5
Outfront Panel Predicts Emergence Of 'Trust Upfront'
Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
Amazon Beats Forecasts, Notches $9.5 Billion In Ad Sales
Why I'm Going To Kyiv
State Attorneys General Can't Force Meta To Shed Instagram And WhatsApp
Fame And Fascination: David Bowie In His Own Words
Meeting Expectations, WPP Grew 2.9% In Q1
IPG Reports Organic Decline of 0.2% In The First Quarter
Alphabet Slows, But Search Shows Resilience
Senators Propose Banning Teens From Social Media Without Parental Consent
Nearly Half Of New Subs Find Netflix's Ad Load 'Heavy'
System Glitch Causes Significant Facebook Advertising Overspend
ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
Pinterest Integrates With Amazon In Multiyear Ad Partnership
Amazon Ads Advances DSP Machine-Learning Models
Tucker Carlson Exits Fox News In The Wake Of Dominion Fallout
Tucker Carlson's Next New Thing
MediaPost Weekend - Saturday, April 22, 2023
The 4% Solution
A Picture Worth $1M (Per Lie)
Twitter Mandates That Advertisers Pay For Verification
The New Era Of Superior TV
Lawmaker To Reintroduce Ban On Behavioral Targeting Of Minors
Ad Industry Asks Congress To Avoid 'Unreasonable' Restrictions On Data Brokers
Montana Passes Right To Opt Out Of Targeted Advertising
Horizon Scores The NFL: Includes All Paid Media, Plus 'Owned Asset Optimization'
Ramble On
Newfront Creator Digitas Is No Longer Part Of It
Digitas: We're Taking Our NewFront Private
Is Brian Wieser's Past Prologue For This Year's Upfront?
BuzzFeed Closes News Unit And Lays Off 15% Of Total Staff
MRC Re-Accredits Nielsen's National TV Ratings
U.S. 'JIC' Plans Upfront-Style Event, Will Unveil Baseline Standards Update
The Futility Of Media Measurement
MediaPost Weekend - Saturday, April 15, 2023
Dentsu Finds Consumer Awareness Of Web3 Growing, Confusion About What It Is
Montana Advances Bill Banning TikTok
A Mobile Tale Of Two Trade Associations
In First, Distilled Spirits Overtake Beer's Market Share
National CineMedia Files For Bankruptcy As Slow Growth Of In-Theater Movie Ads Continues
IAB: 2022 Internet Ad Growth Slowed To 10.8%, Video Logs Largest Dollar Gain
MRC Revokes Accreditation Of Comscore's Media Metrix, The Grandaddy Of Digital Measurement
When Is An Impression Not An Impression, Not An Impression? When Experts Collide
Twitter Inc. Merges With X Corp, Hinting At Musk's Future 'Super App' Plans
As Twitter Ad Revenue, User Time On Site Decline, Revenue Forecast Reduced
Finding The Space To Overthink
Despite Massive Concentration Of Seller Power, Brian Wieser Sees No Change In Control Of Ad Biz
Senators Urge FCC To Help Accelerate NextGen TV Rollout
Arkansas Governor Urged To Veto Bill Restricting Teens From Social Media
Barbiecore Takes Over TikTok As Mattel Gets Ready For Its Close-up
How's This For A Label: Government-Funded Twitter
Lawmakers Ask DOJ To Revisit Warner Bros. Discovery Merger
How Does Industry Pro Use Of Social Media Influence Media Neutrality?
Know When To Fold-In
MediaPost Weekend - Saturday, April 8, 2023
Time Spent With Media Continues To Grow, Even As Ad-Supported Media's Share Erodes
FTC Commissioner Challenges 'Myth' That Artificial Intelligence Is Unregulated
Managing Through A Downturn
Twitter Launches 'Half-Ads' For Blue Subs Despite Low Adoption Rate
TikTok Concerns Mount As Australia Bans App On Government Devices
Another TV Taboo Broken As Calves Are Neutered On Fox
NBCU 'Pacing Well Ahead' For Paris Summer 2024 Olympics Ad Sales
The Dangerous Bits of ChatGPT
Former Dentsu International CEO Wendy Clark Joins Financial Firm Consello
Safety, Defendant, Dignity, Decorum, Democracy, Darkness
Privacy Regulations Could Offer Clarity, FTC Commissioner Argues
Shaping Privacy Rules Is 'Priority No. 1' For IAB
From Blockbuster To Rube Goldberg: The Evolution Of Viewer Privacy
Prime Time For Netflix As Upfront/NewFront Schedules Take Shape
Nielsen Starts Local TV OTT Measurement Service
MediaPost Weekend - Saturday, April 1, 2023
A Smart Moment More Than A Tech Moment
I Wish I Were Half The Person ChatGPT Thinks I Am
Artificial Truth
Meta Rolls Out AI-Powered Brand Suitability Controls
Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share
It's Reach, Not Ratings, That Will Determine TV Advertising's Future
Comscore Expands 48-Hour Measurement To All Local TV Markets
2023 National TV Ad Spending Projected To Sink 4.4%
When Is A JIC Not A JIC? When It's A MCCC
Game On! Game Show Network, Sony Make Upfront Pitches
Bill Requiring Warnings For Social Media Advances In Florida
Biggest Ad Tech Underperforming Smaller Players During Ad Downturn
Digital Not Immune From Current Ad Recession, Falls 2% YTD
Mr. Watson, i12cu
Altria Considering Cannabis, Caffeine To Elevate 'Everyday Moments'
Tech Industry Backs Twitter In Battle Over Trump Suspension
My Past Is Prologue
ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
It's The End Of The TV Rating As We Know It
How Small Agencies Can Meet The Challenges Of Cross-Media Measurement
Metaverse Losing Its Luster
S4 Capital Surpasses $1 Billion Revenue Mark For The First Time
Long-Time TV Ad Defender Brian Wieser Turns Bearish On The Medium, Sort Of
Meta Introduces New Video Ad Solutions, Winds Down In-Stream Reserve Program